External links are incoming links to a website. Incoming links are very important to a website. The quality and quantity of incoming links directly determine the weight of the website in search engines. External links come in various forms, such as forums, blogs, categories, etc. Today Zhengzhou SEO mainly wants to talk about forum-based external links. I would like to say that when it comes to forum-style external links, the first thing that everyone thinks of is: low-quality external links, junk external links and other words. In fact, this is not the case. If the forum-style external links are done well, the effect is very significant, not only can it bring high weight, It can also attract a lot of traffic.
1. Disadvantages of forum-style external links
1. The weight assigned to forum posts is very low
Although many forums have a high weight, they cannot support the large number of people. The more posts in the forum, the lower the weight they will receive.
2. Forum posts are posted too quickly
People who often study in popular forums such as seowhy, A5, and Laggards all have the same feeling, that is, the forum posts quickly, and if no one replies to a new article, it may not be found as soon as it is refreshed. This phenomenon makes some SEOs who work hard to write articles feel helpless, because an article they carefully conceived may also encounter this phenomenon.
3. Forum-style external links do not survive long.
For some low-quality posts, they may be included at first, and then deleted after being discovered by search engines. This is a problem of the timeliness of external links. External links that cannot survive for a long time will not bring high results. weight. You can observe the collection volume of popular forums and you will find that the forum collection volume is relatively stable.
2. Advantages of forum-style external links
1. Popular posts receive a high weight
Perhaps the weight of most posts in the forum is not high, but the weight of popular posts is very high. Just like the two articles in the A5 forum, the page PR is both 4! You can search for "an ignorant post-90s dad webmaster" The PR of these two popular posts, "The Mental Journey" and "Issues You Have to Pay Attention to If You Want to Improve Ranking and Weight" using Webmaster Assistant is 4.
PR is 4
2. Forum-style external links are convenient and simple to operate.
After applying for an account, you can have the signature file function when you reach a certain level, and SEOs can place external links in the signature file. You may just post or reply to a post, and the signature file external link will be included.
3. The forum is updated frequently
Popular forums have a large number of new posts every day, and frequent updates attract spiders to crawl them every day. Therefore, forum-style external links are included very quickly. Many forums can be included on the same day, and very few forums can be included in seconds.
4. Forum-style external links can bring a large number of views
The forum has a large number of people updating and posting every day, and Zhengzhou SEO also posts topic posts on the forum. When you use cnzz and Baidu statistics to observe a few hours after each posting, you will find that a large amount of traffic comes from the forum. Although this kind of traffic is short-lived, Zhengzhou SEO believes that if there is traffic, there will be customers. Someone will always become your customer, and the traffic will be converted into site revenue.
Summary: Forum-style external links have obvious disadvantages, but their advantages are also outstanding. Zhengzhou SEO recommends not to give up this kind of external links. If you don’t have good writing skills and can’t write high-quality articles, then learn to find some For popular posts, try to capture the comments on the homepage, which will also gain a high weight.
Author of the article: Li Nan
URL of this article: http://www.lnseo35.com/248.html
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(Editor: Chen Long) The author struggled with his personal space that day