The update of the search engine algorithm has become the focus of major SEO webmasters. Since October 23, the Baidu web search anti-fraud team issued an announcement on the Baidu algorithm update on the Baidu webmaster platform (the main target of the crackdown is those who intend to pass the super After the behavior of link cheating to manipulate the ranking of websites in Baidu search results), many SEO webmasters have successively proposed that content is king and will become the mainstay of the SEO optimization industry, and the era of external links is about to become history. Personally, I don’t think the era when external links were king has been eliminated, because the core of search engine optimization is “one center, two basic points”. As the saying goes, nothing can be separated from it. No matter how Baidu's algorithm changes, I think it will always change around the core of optimization. The service group that search engines target is the majority of users, and the level of user experience is the touchstone for testing the quality of search engines. In the era of online marketing and promotion, if you don't know how to promote your products, I think you will lose a lot of user groups, and your products will not become bigger or stronger, even search engines, I think, are no exception. Search engine marketing is a part of Internet marketing. The most important thing in search engine marketing is to improve the ranking of keywords, which is search engine optimization. In summary, one point of view is that "content is the king and the external links are the king and the supplement. The two complement each other and are indispensable." External link building is a basic point of search engine optimization. Today we will discuss the five major strategies for optimizing the use of forum resources in website external link construction.
Strategy 1: Pay more attention to popular forums and update them frequently.
When it comes to forums, all SEOers may know more or less that compared with other resources (blogs, platforms, classified information, etc.), forums have the advantages of being more active, highly targeted, and timely interactive communication. The resources of the forum There are also relatively rich but really popular forums, such as Tianya Community, Baidu Tieba, Maopu Community, Phoenix Forum, Sohu Forum, admin5, and seowhy. If these forums can be used reasonably, then the forum information we publish will be as long as If it is new enough and good enough, it will definitely achieve the effect of being "acquired in seconds". This will not only help guide search engines to increase the search efforts for our optimized website, but also bring considerable traffic to our optimized website. . Therefore, in terms of resource screening and updating, it is recommended that all SEO webmasters should do relevant screening and use work and detailed update plans in advance, and make full and reasonable use of these large and popular forums.
Strategy 2: The forum content posted is the key.
"Content is king" is an eternal truth and a theme of today's era. If we just blindly copy and paste content information from other websites, it is conceivable that the inclusion of the forum will be miserable. Therefore, the information released on the forum must be original or pseudo-original. Here I suggest that everyone should be original. Usually the information we release is to promote our brand, so the content we publish needs to be original. Attraction, it is best to be able to resonate with readers and enable readers to discuss some related topics. At the same time, it is also necessary to ensure the novelty of the forum information and try not to publish some outdated topics. Everyone likes new things, and hot topics are often the most eye-catching. As long as your content is timely and novel, more people will follow it, and it will also reduce the number of deleted discussions. By increasing the post rate and ensuring inclusion in the forum, the value it brings will also be very considerable.
Strategy three: Learn to cultivate your own forum resources.
As experienced SEO webmasters, we all know that finding resources is not difficult, but raising resources cannot be done overnight and requires continuous accumulation. Here I would like to remind all SEOers not to underestimate the cultivation of forum resource accounts. Many professional SEO companies have dedicated account cultivation personnel, and the number of accounts they have cultivated has even reached thousands. We all know that forum accounts are easy to be blocked. Posting in some highly active forums also requires a certain level. Therefore, we need to constantly cultivate forum accounts. In this way, we can not only improve the level of the forum, but also Get our message out there.
Strategy 4: The update of the forum address cannot be underestimated.
At present, there are many forum resources that we can use. As the saying goes, "resources are not about abundance but quality", so we need to focus on cultivating and utilizing some valuable forum resources. This requires us to observe and test the forum addresses we use in our daily work. Sorting out those forum resources that are unstable and easily deleted, and through continuous sorting, we will have more high-quality forum resources.
Strategy 5: Forum training, mentality is very important.
In forum operations, we often encounter this phenomenon. Forum information posted in the morning is deleted when viewed in the afternoon. This situation has a certain impact on our confidence in work. Please think about it if you work all day but have no results at night, you may also become emotional. As forum cultivators, we need to have a positive attitude that is not afraid of the forum being deleted, not afraid of failure, and becomes more courageous with every setback. If we persist, we will gain a lot, because the SEO industry is an industry that requires persistence. As long as you can persist in publishing information, continuous improvement, and continuous innovation every day, you will always be recognized by search engines.
Through the above introduction, I think all SEOers also have a certain understanding of the use of forum resources. Of course, the theory still needs to be tested through practice. This also requires everyone to practice, summarize and improve themselves, because any method cannot It must be suitable for everyone. I can only say that the general direction is the same, but you still need to rely on yourself for specific practice.
The article comes from Shanghai SEO Company http://www.teachseo.com.cn/ . Please indicate the source when reprinting.
(Editor: Yang Yang) Author lxfwj's personal space