We all know that Baidu likes original articles. An original and high-quality article will not only be favored by Baidu, but also be liked by users. When writing articles, many editors will think about how to write a good original article, especially in some highly professional industries. Without some professional knowledge, it is impossible to write a high-quality original article. , let’s talk specifically about how to write a high-quality original article.
1. Title
It is said that the eyes are the windows to the soul, and the title of your article is also the window to the entire article. Through this window, you first need to attract others, and then tell others what you can know through this window. Because of the importance of titles, a lot of title parties have appeared, using titles to attract users to read. There are several forms of article titles: news, suspense, narrative, threat, and emotion. We need to title the article according to the specific type of article. If your article is news, you must use news. title, otherwise your article will lose the trustworthiness of news. The title of the picture below is an obvious news-style title. It expresses the main ideological content of the matter in a direct and clear way. Therefore, the title of the article must be consistent with the central idea of the entire article, and a novel and unique title should be used to attract people, but the premise is that it cannot deviate from the theme of the article.
2. Introduction
The introduction is a summary of the central idea of the entire article. When we write the introduction, we only need to extract the essence of the entire article and describe it to users in concise and clear language. However, it should be noted that the introduction of the article must contain the keywords of the website. Because the number of words in the introduction is limited, we only need to appear once. The introduction of the article will appear directly in Baidu search results, so in order to strengthen the relevance of the introduction, title, and text content of the article, we need to include the keywords of the website and the content of the title in the introduction. Don't ignore the introduction and think that the content of the introduction is not that important. In fact, this view is wrong. The more relevant your introduction content is to the title and keywords, the better your ranking will be. Introduction will also affect your ranking.
3. Text
The main text is the essence of our entire article, so we must write it carefully. Like titles, our articles are also divided into many types. We can choose different genres for writing according to different industries. Each genre has different requirements for articles. I need to organize the language reasonably according to the specific form of the article. If you are writing an expository essay, then your vocabulary must not be gorgeous, but you must use simple words to express a problem. If our article is an emotional narrative or prose, we need to modify it with some adjectives or those beautiful and gorgeous sentences. Never write an article for the sake of an article, otherwise your article will be inconsistent, with no central idea and only empty and beautiful words.
4. Keywords
Don’t forget the main purpose of our article. The article is not only for users to read, but also for search engines. Therefore, there must be keywords in the article. Don’t write a eloquent article as soon as inspiration comes, but the entire article If the keywords of a website do not appear in the article, then the article will lose the role it is supposed to play. The principle we grasp for the keywords of an article is that they account for about 2%-8% of the entire article. It cannot be too small so that search engines cannot determine what the keywords of your entire article are. Don’t use too many, leading to keyword stuffing. Keywords must be natural when they appear in the article. Keywords cannot be forcefully inserted into the entire article, causing the entire article to be unsound.
5. Ending
The end of the article is generally a general overview of the content of the article. What we need to strengthen at the end is to add some introductory language appropriately to guide readers to click on more relevant information, or to directly purchase your products. In this way The purpose of your article has been achieved. In fact, not just at the end, we can add some introductory text to the entire article. It should not be too frequent, and it should appear naturally without causing user disgust.
This article was originally provided by the Orthopedics Department of Changzhou 102 Hospital - Severe Symptoms of Cervical Spondylosis: http://www.jizw.cn/. Please respect the original information when reprinting it.
(Editor in charge: momo) Author Fan Xiaoyan's personal space