For a website, content is always the main factor in its ranking, and it is also the core of a website’s SEO optimization! As the saying goes, content is king, this sentence is applicable at any time, especially for some high-quality websites. Websites need good original content to improve the content quality and value of the website!
Original content mainly refers to the best first-hand content that has never been published. This kind of content is the most popular among search engines. But writing good original content is not an easy task. When we write original content, we are more people-oriented, rather than just writing for search engines, because the content we write is mainly for people to see.
1. Keyword density
Keep key words in mind as you write and use them in the most appropriate places, but remember not to overuse them. Generally, keywords that appear naturally 2-3 times in an article are most effective. Often our design of content keywords is selected and designed based on the context and center of the content of the article! For example, if we use "computer" as the keyword in an article introducing a certain brand of mobile phones, this is not the case. A wise choice.
2. Diversification
Diversifying keywords in articles can help our website rank and convert. Because our users will not use the exact same keywords every time they search, we can help by changing the grammar of the keywords and using different word orders in a timely manner without changing the meaning of the keywords. Your website is discoverable no matter what type of search query your visitors search for. In addition, the diversification of the overall content is also very important, because such writing can avoid dullness, repetition, etc. that represent unprofessional search optimization techniques.
3. Originality
The content we write should use our own original content as much as possible, because this original content is much more valuable than the content that everyone has seen on the Internet. If the content that visitors see on our website is the content they often see online, they will have little interest in browsing anymore. How can they discover the advantages of our website and become frequent visitors to our website? This is especially true for search engines. The same content will only be abandoned by search engines, so it will be difficult for our website to rank high.
4. User experience
When we write, we should use bullets and numbered lists in our content whenever possible. Because this can make the content we write more readable, so that readers can obtain the information at a glance, so that readers can quickly find the content they need. In addition, we should also add titles and subtitles to the website content, which will also help visitors to quickly browse the content we have written and quickly locate to find the content the visitor needs!
5. Interactivity
An article with good original content must also have a certain appeal. Because if we don’t give the visitor any hints or invite him in the article, the visitor may close our webpage after reading the article, let alone interact with our website to increase the popularity of our website. . There was once a classic saying that the highest level of deception is to bring a group of people with you to deceive!
After understanding the above points, I believe everyone has some ideas on how to write our original content. That’s great. Having an idea means you’re already halfway there, so let’s work together to write good original content!
This original content comes from Zhang Xiaopang SEO forum: http://www.pangseo.com/read.php?tid-140.html (please keep it for reprinting)
Author Tao's personal space This article only represents the author's views and has nothing to do with the position of Webmaster.com.