Regarding the construction of website content, there are many opinions on the Internet. Just search for "website content" and related articles will come to you! I have read many and feel that they are similar. The biggest commonality is: original content! Of course, nowadays, search engines are becoming more and more popular. More and more attention is paid to the user experience. How to improve the user experience? It is nothing more than showing the real thing! So for the copied and pasted things, search engines would rather kill a thousand by mistake than let go of one! But due to competitive pressure Large, necessary means of competition must still be used! According to many years of research and observation on search engines, search engines focus on the article title before examining the value of an article! Therefore, optimizers can work more on the article title. , the following is a personal sharing of many years of experience in content optimization:
1. The titles of information articles mostly reflect institutions, people, events, etc.
Why does the new website insist on updating information every day? On the one hand, it reflects the activity of the website. On the other hand, it is also the ultimate goal to be included by search engines. However, many webmasters have personally experienced that in the early stages of a new site update, the inclusion may increase, but if it cannot be maintained for a period of time, the inclusion will be stagnant with very little change! If such a problem occurs, you might as well try to work on the article title. , change the title of the article a little more to reflect more institutions, people, events, etc., for example: farmer Ma Zhiming leads local villagers to develop the seedling industry, Xi'an Price Bureau regulates consumption in the wedding industry, Hongyun Air Transport Co., Ltd. pays close attention to transportation safety training, etc. Etc., through data verification, this method can effectively help you increase the inclusion of website content!
2. Product shopping guide, product supply, product center article title derivation
A general corporate store website, as a product exhibition and sales platform, basically includes product supply, product shopping guide, and product center columns. Of course, there must be a product title, and the product title is basically the name of the actual product. Yes, some product names are relatively short, and the title on the homepage is of different lengths, or the title is too short, which is a waste of beauty and resources. This is how the author handles it. Personal webmasters will definitely consider it when optimizing the homepage. A key index is reached, which is the keyword homepage density, which is generally controlled in the range of 4-5. Of course, the density of keywords with fierce competition is set relatively high. How to derive the product title? In terms of optimization, there is no doubt that increasing keywords Density, the specific operation is like this. Take the product distribution box as an example. Generally, 20 characters are displayed on the homepage of the title. You can modify the distribution box like this - Zhongji Distribution Box Recommended Products, and then take the exterior wall cleaning service As for the name, it can be changed to exterior wall cleaning—Xi’an professional exterior wall cleaning service, etc. You must have understood what’s going on!
3. Planning of keyword strategy
According to the search habits of search engine users, there are differences between the past and the present. In the past, customers searched for relatively simple keywords. When buying a computer, they entered computer; when they needed housekeeping services, they entered glass cleaning, carpet cleaning, etc. Now some users The search is more detailed, for example, how about Asus computers? Where is the best second-hand laptop? Where is the best carpet cleaning in Yinchuan? Which exterior wall cleaning company is more professional? etc. It is obvious from observation that some long-tail keywords appear among the search keywords. According to With many years of operation experience, long-tail keywords are better than core keywords for website performance and have higher conversion rates. Therefore, it is recommended to consider creating some long-tail keywords based on core keywords to improve the website optimization effect. Specifically How to do it? Take the distribution box as an example. You can set up a special second-level or third-level page to create a title strategy. At least five titles. Title template: The preferred company for purchasing distribution boxes, product introduction of distribution boxes, power distribution Box characteristics, the professional recommendation for distribution box procurement is ***.com, please contact us for distribution box procurement!
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