A blog, also called a weblog, blog or blog, is a website managed by an individual and publishes new articles from time to time. Articles on blogs are usually arranged in reverse order from newest to oldest based on the time they were published. You can add text, pictures, links, etc. to your blog at will. For search engine optimization, external links are uncontrollable, so search engines generally regard external links as an important factor in keyword ranking algorithms. With the innovation of network applications, the emergence of blogs has provided a slightly gray opportunity for external link construction: SEOers can use blogs to appropriately control external links in order to achieve better SEO effects.
For website builders and SEOers, high-weight blogs have a positive and effective effect on website construction, online brand establishment, visibility, and traffic. Moderate blog promotion within an appropriate scope can achieve relatively good results. Let’s talk about how to cultivate high-quality blogs. With the help of relevant functions of third-party blog platforms, we will introduce the typical steps for high-quality blog brand maintenance and external link building.
1. Selection of free blogging platforms and blog creation
If an SEOer wants to build external links for a blog, he should first choose a suitable blog platform and obtain the qualification to publish blog articles, that is, register and create a blog.
Generally speaking, the current domestic blogging platforms are relatively popular and popular. SEOers should choose a blogging platform that is related to the theme of their website and is more consistent with the potential audience of the products sold on the website.
In terms of popularity selection, we can use Alexa rankings to make a rough comparison based on the number of visits and blog platforms with higher popularity. Well-known domestic platforms include Sina Blog, NetEase Blog, Baidu Space, Blog Bus, etc.
2. Determine a valuable theme and construction goal for the blog
Before starting a specific blog update, you need to first clarify the blog topic and determine the goal of establishing the blog. Determining the theme of the blog is the same as determining the theme of the website. Only after determining the theme can the subsequent construction of the blog be directed, such as: writing blog posts, guiding traffic, building external links, etc.
The blog construction here refers to using blogs to promote the website, or the website's products or brands, and to establish a professional blog platform. For corporate websites, real blog marketing relies on original and professional content to attract potential buyers, cultivate a group of loyal blog readers, build trust and authority among the reader groups, and form a blog brand. , which in turn affects readers’ thinking and purchasing decisions.
3. Blog content planning and updating
After determining the blog building goals, you can start writing the blog. After the blog is established and the blog posts are ready, you need to start updating it continuously according to the blog construction plan in the previous step.
In terms of blog writing, it is actually similar to website content construction. Choose good titles and content, and adopt clear structure and excellent layout. I won’t introduce the specific methods here. You can refer to the relevant knowledge in Baidu Library.
To realize the long-term value of your blog, you need to write consistently. Regular and stable blog updates can catch readers' attention in a timely manner, grasp the latest trends, and bring greater help to blog brand building.
4. Plan external links in blog posts
After you start updating your blog, don't rush to build external links. Generally, you have to wait until the blog has a certain popularity and search engines have included it before you consider adding certain external links when updating blog articles. External links in blog posts should appear appropriately and reasonably according to the criteria for excellent external links. We want external links to appear naturally in blog articles, such as keyword anchor texts. It is worth noting that external links to the same website should not appear in every article. Links to other websites should appear appropriately, or It is best not to have links, so that your blog will appear natural enough to search engines.
5. External link planning for blog homepage
After the blog is updated for a period of time, after it has a certain amount of visits and a certain amount of inclusion by search engines, we can consider adding some external links to the blog homepage appropriately.
Many current blog systems provide a "friendly link" function. Search engines can use this function to establish one-way external links, that is, links to websites that need to be optimized, without the need for the website to establish links to this blog. External links, as shown below.
6. Make good use of the resources of the blog platform
Although blogs are more suitable for general SEOers to build external links, it does not mean that blogs should exist independently. On the contrary, excellent blog construction will definitely use other resources to achieve better blog construction results.
Under normal circumstances, combining the content of blog articles with the content of the website, establishing friendly links with other similar blogs, joining and establishing blog circles, and finding more similar bloggers are all good ways to combine blog building resources. .
7. Blog construction effect evaluation
Like other search engine optimization methods, it is necessary to track the effects of blog construction and continuously improve and improve based on the problems discovered so that the blog can play more roles.
There is currently no complete evaluation model for the effectiveness evaluation method of blog construction. However, the number of visitors to the blog can be obtained by using the most commonly used network access statistics, and then the traffic situation of the blog can be generally understood. You can also use the website's access statistics system or some external link query tools to query how much traffic the blog's external links bring to the website, such as the external link report in Google Webmaster Tools, Yahoo external link query, etc.
In summary, the steps to build a blog are relatively simple and can be adopted by any SEOer. In the construction of external links, SEOers should have one or several excellent blogs for a long time, so that the website that needs to be optimized can quickly obtain high-quality external links. The issue of cultivating high-quality blogs remains to be discussed. The above content is summarized by myself based on "Practical SEO". If you have different views, I hope you can join me to learn and discuss together. This article comes from Hongtu Internet, Nanjing website optimization, www.hongtunet.cn , everyone is welcome to reprint and learn!
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