Mencius's mother was worried that Mencius would be influenced by her neighbors, so she moved three times, and finally moved to a private school, where Mencius cultivated his mind and studied. The neighbor effect applies not only to interpersonal communication and real estate business, but also to website construction. A bad neighbor, a bad friendly link, can cause your site to drop in rankings and even remove you from search results.
What kind of neighbor is a bad neighbor?
Meng's mother used to live next to a cemetery and market. Mencius and the neighbor's children all learned from adults to kneel down and kill pigs. This directly affected the development of the mind. Such neighbors were not good neighbors. In Network Neighborhood, any neighbor who uses despicable or unethical means to try to improve the ranking of his website or mislead users is a bad neighbor.
These despicable means and improper behaviors include: blocking, spam advertising, installing viruses or malware, black hats, link factories, keyword stuffing, hidden text and links, bridge pages, etc. All of these violations may cause the website to be banned from Baidu. or other search engine penalties. If we had links to these websites, our website would be deemed at least partially at fault. In the past period, many websites were K-ed, and some were also implicated by friendly links.
How to choose your neighbors?
Meng's mother wanted Mencius to become a learned person when he grew up, so she moved to live near the school. The school is a place for reading and has great relevance. Similarly, when looking for network neighbors, we must first have industry relevance. If it is a sports goods promotion website such as basketball, it is not so good if you link to a cosmetics or jewelry website, of course, the exception is if the website is well-known and weighted.
Secondly, if we have doubts about the link we are interested in, we can conduct a simple search. I believe everyone knows site: the other party's website address and check the inclusion status. If the webpage under this domain name does not appear in the search results, it may be because there is a problem with the website and it has been K, so we should not link to that website. We need to ensure that the background of the website we want to link to is clean. The safest thing is to check other friendly links of the website we want to link to.
If we want to find high-quality friendly links, we need to be more cautious. We want a hard-working neighbor, not a lazy neighbor. We need to check whether its Baidu snapshots are updated frequently, how much original content the website has, etc.
Neighbors are not many, but fine; the same is true for friendly links. We don’t need to look for friendly links everywhere, thinking that the more the better, too many friendly links are actually of no use and may even cause some trouble. While looking for good neighbors, we should also keep our site clean and tidy, so that we can become a good neighbor to everyone, and it will also benefit website search rankings.
This article was edited by Lin Xiao of Shengde Network Technology http://www.0772sd.com/ . Please indicate the link when reprinting.
(Editor: Chen Long) Personal space of the author Lin Xiao