In the previous article, we analyzed the impact of unreasonable website content and structure on weight. Today we will analyze the reasons for website weight loss in terms of website quality.
1. Hidden link text In the early days when black hat SEO was popular, many people used hidden link text to deceive search engines. Common methods of hiding link text include: making the text anchor text the same color as the page background, setting the font too small, using style="display:none" in the CSS style sheet to hide the text, or setting the link text outside the visible range, etc. . This method of operation allows visitors and search engines to see different pages. The hidden method is used to prevent relevant content from being seen by visitors, and search engines read the source code and are not affected by this. Now that search engines are able to intelligently detect this type of deception, everyone should stop doing stupid things that deceive themselves and others.
2. The growth of external links is irregular. In the era when external links are king, every SEOer is trying every means to increase the number of external links. However, due to work and other reasons, the growth of external links may be irregular. The regularity of the growth of external links should be reflected in the stable growth of the number of external links. You cannot post 100 if you have time today, and only 10 if you don’t have time tomorrow. In addition, we must also pursue the quality of external links. Baidu may have recently updated its algorithm and deleted a large number of duplicate pages. The number of external links to my site has decreased during this Baidu adjustment. From this point of view, we need to add some high-quality external links. In Baidu, we also call them related domains. Webmasters should develop a good habit of submitting articles, so that it may only take about an hour a day to get dozens of external links, and the quality is not low.
3. Purchase links. Every day I receive pop-up link promotion messages from QQ, which is annoying. I never buy links, not because I can’t afford them, but because I feel like I’m on xidu. Some webmasters want to improve their rankings in the short term and adopt the method of purchasing links, which has certain effects. However, once the purchased link is added, it will be difficult to remove it again, otherwise it will feel like a roller coaster, and the ranking and weight will drop rapidly, even to the K station, and the gain will outweigh the loss.
4. Deceptive redirection means that when a visitor visits a page, he or she will quickly jump to another website or page, which is very likely to be misleading. This cheating method is generally implemented using the HTML refresh tag (Meta Refresh). But sometimes we have to resort to redirection in order to retain visitors. For example, when a website changes its domain name, but the domain name is not well-known yet, and we want to import visitors from the old domain name to the new domain name, we have to redirect. . Remember: if you use refresh flags to detect browser or resolution, use javascript and keep redirects as long as possible. If you must use the redirection function, be sure to ensure that the refresh cycle is no less than 10 seconds.
5. Too many duplicate pages in the site. In the previous article, I mentioned that too few bytes in the main content of the page will lower the ranking. What I’m talking about here echoes the previous article. Duplicate pages will result in not being included, or the search engine will think that the value of the page is too low and will not rank it. Such pages are meaningless in the eyes of search engines.
6. The second-level domain name site and the main site are duplicated. Many portal websites have opened second-level domain names. For example, Sohu’s entertainment, news, real estate, parent-child and other channels are different second-level domain names. As a personal webmaster, unless the website contains enough content, it is not recommended to open a second-level domain name, and domain names are not worth much now. If you really want to enable a second-level domain name, please make sure that the content of the second-level domain name site does not duplicate the main site.
7. Viruses, Trojans and web page pop-ups must ensure server security to prevent others from getting the webshell and maliciously installing virus Trojans. At the same time, reduce the pop-ups on the page. Pop-ups are very unfriendly to search engines. When Hefei Mom was working on a game guide website, she put a few pop-up windows on the page. As a result, the weight and ranking never improved. Later, after the pop-up windows were removed, the weight quickly increased. Nowadays, many advertising alliances have pop-ups. For the long-term profitability of the site, it is best not to put them up.
The above seven aspects are an analysis of the reasons that lead to the downgrade of the website from the aspect of website quality. Comments are welcome for any deficiencies! This article was originally created by Hefei Mama SEO, the webmaster of the wrist-based electronic anti-snoring device http://www.koloyo.com. You are welcome to reprint it. You understand the copyright issue.
Thank you Hefei Mom for your contribution