Rich website content will undoubtedly increase the user experience of the website. If website content is combined with SEO optimization, website articles can be more effective. However, when many webmasters write SEO optimization articles, they often use incorrect methods. As a result, the website not only fails to achieve the optimization effect, but also suffers punishment from Baidu. Especially after Baidu entered 2012, the algorithm has been greatly improved. Improvement, some optimization methods that have been tried and tested not only fail to work, but also become the basis for Baidu to punish the website. Therefore, the author believes that innovating the original article content optimization method and leaving no trace is the correct way to optimize. So how to do it? Can this be achieved?
1: Based on Baidu’s word segmentation principles, split keywords into article titles
The main function of SEO optimization for website articles is the optimization of long-tail keywords. For example, the author’s website is about treating bad breath, so there are many long-tail keywords related to treating bad breath. The author will use the keyword how to treat bad breath. Split it into three independent words: how, treatment, and bad breath, and set these three words separately as the title of the article. This splitting method is based on the Baidu word segmentation principle, because when the user searches in the Baidu search box , when entering how to treat bad breath, these words will be split first and then searched, so that the article will be easier to find on Baidu.
Of course, the more important thing is that by splitting the long-tail words and keeping the order in order, it can further reduce the traces of article optimization and make the search engine look like it is an article for the website and the website, rather than an article for the search engine. And deliberately written junk articles will not feel awkward for users to read. Readability has also been effectively improved.
2: Avoid keyword stuffing in the article content, and the subtitles of the paragraphs must have relevant keywords
For article content, the previous approach was to increase the number of keywords as much as possible. This approach will obviously damage the readability of the article. At the same time, with the innovation of search engine algorithms, this simple and crude optimization method is obviously unable to meet the needs. , the author believes that when writing article content, different segment titles should be set according to the four modes of the article's origin, inheritance, transition, and combination, and the title should have long-tail words of the website's core keywords. In the segment titles, these long-tail words There is no need to break up and split up. The content under the section title can appear once or twice during the writing process of the article, or even not appear at all. The focus should be on readability. Make sure that the content described is a complete individual, not a castrated version of the article written by many novel writers.
Three: Don’t forget to optimize on-site links at the end of the article
At the end of the article, add the first website of this website, the first website for treating bad breath written by the author. After extended reading, add the URL of the next page of the article on your own website, or the URL of related articles on the site that are related to this article. At this time, a A good quality SEO optimization article is born.
But it’s not over yet, because just posting a good-quality SEO optimization article on your own website must be overkill. It is necessary to choose two high-quality articles every day to build external links. Now about external links Construction is not a simple primary stage of posting. The author introduces a currently common soft culture external link construction plan.
After your high-quality SEO optimized article is included by Baidu, then publish this article to Baidu News Source with a lower PR value. After the article is included in Baidu News Source, publish it to Baidu News Source with a higher PR value. Repeat the cycle until the portal website with the highest PR value can be controlled from 10 to 20 websites from low to high, depending on your personal financial strength. At this time, you will find that the keywords related to your article have been ranked on the Baidu homepage. This optimization method can be said to be tried and tested.
Well, this is the author summarizing a complete website SEO optimization plan, hoping to bring some help to the majority of webmaster friends. The above content was first published by admin5 at http://www.999kc.com . Please keep the URL for reprinting. Thank you!
(Editor: Xiao Jing) Author Yuren’s personal space