These days, many
webmasters and
SEO ERs are criticizing Baidu online. But those who are careful can find that the same people are criticizing Baidu, but the mentality of criticizing Baidu's webmaster and SEOER is very different.
For example, the well-known SEOER Wang Tong is also scolding Baidu, but he is still confident in his scolding after being K-ed on two sites - "I have more online marketing strategies, I am constantly (lack of) customers, (Baidu It doesn’t matter if you fuck my website, I’m not completely dependent on you)”.
However, the scoldings and complaints from more webmasters and SEOERs indicate that the "Baidu dependence" of the majority of small and medium-sized websites is becoming more and more obvious (including search engine advertising), and they increasingly lack the necessary "resistance" to search engine shocks. helpless. "The most expensive thing is free." They once again proved this is true with their own painful experiences.
Tang Shijun of A5 Yuehuai Marketing (http://www.yuehuai.com/) believes: This should cause us to think deeply! Extensive management that "depends on the sky" in any industry cannot go far. We must constantly remind us: We The relationship with Baidu will always be just a mutual utilization relationship of "borrowing chickens to lay eggs".
Of course, it is not shameful to be used by Baidu. Du Yuesheng said: "Being used by others shows that you still have a certain value." What's more, it is still used by Baidu, a well-known domestic search engine; more importantly, we are also using Baidu to import traffic. In today's popular words, it is "win-win cooperation".
It’s not surprising that such “utilization is exploited”, but the key issue is that we must clearly see that if we no longer have the value of being exploited, this relationship of “utilization and being exploited” may break down at any time. Therefore, we must work hard to consolidate our own website and turn the sales we get from "using Baidu" into permanent sales from "our own website".
At this year’s MADCIN conference in Xiamen, ZAC emphasized that “SEOER must have risk awareness” and “when SEO results are beginning to show, by accumulating customer resources (creating complete customer files and hierarchical management), we will use various methods to target different types of interested customers. Only by using effective marketing measures (such as Weibo marketing and email marketing) to consolidate your hard-won SEO effects, effectively widen the gap with other similar websites, and effectively reduce your dependence on search engines, can you truly build a good website. SEO work and even really branding the website.”
This is what Wang Tong, a well-known SEOER who scolded Baidu, did. When SEO became very popular in China, Wang Tong, who earned his "first pot of gold" through SEO, quietly changed careers and started SEO training and Taobao SEO - no He washed up his hands and never got involved in search engine optimization again. However, SEO was no longer the only focus of his attention and became an ordinary part of his online marketing services. Therefore, as a well-known SEOER who has been targeted by K, he is still so confident in his scolding.
And what about the vast majority of webmasters and SEOERs? All their value is completely pinned on Baidu. When Baidu is normal, they "point out the country and inspire words", each one is better than the other; but when Baidu makes a slight adjustment, it will burst into tears. Can you expect their curses to be full of confidence?
If SEO is done well, it can bring a steady stream of traffic to the website. As long as it can bring traffic, it is victory and it means profit. This was the old imperial calendar many years ago. In the current situation where the cost of search engine marketing (search engine advertising and SEO) is getting higher and higher, and when the price of products (or services) is constantly being driven down by vicious competition, for the vast majority of websites, it is impossible to obtain a single sale. A substantial profit that is enough to keep your website alive - unless your website is able to retain customers, no matter where they come from, and generate ongoing sales.
In the past, our focus has been on the minutiae of SEO technology, or on "whether search engines are fair", which we have no ability to solve. We have just ignored our ultimate goal: "How to eliminate the disorder from search engines." The traffic becomes loyal customers of our own website." This kind of "buying a casket for a pearl" thing continues to happen.
For example, SEO must always pay attention to data and guide SEO work with accurate analysis of various data. This is common sense that almost every SEOER and webmaster knows. Therefore, we check the various Baidu data of our website eight times a day. , I was so happy that I made a slight improvement. However, the vast majority of people do not pay much attention to the loss of customer data from the website, and squander these customer resources that may have become our "hardcore users" with a casual attitude.
Take my blog as an example. Although it has been online for less than a year, I have already lost many high-quality customers - there are even people who link to me in their blogs and forums and solemnly recommend my blog to netizens. This is This is also the main reason why my blog’s external links are constantly declining. But in these aspects, we are careless and don't pay attention to them. We just ignore them with the word "busy", let alone take any countermeasures.
From this point of view, the search engine promotion of the website is not as simple as we imagined. Importing traffic from search engines is not the ultimate goal, and these traffic must be further turned into loyal netizens, so as to effectively separate us from other websites in the same industry. distance, this is the "branding" process of the website from "turning disordered traffic from search engines into loyal customers of our own website".
The result of such "branding" is that like websites such as "Maibaobao", website traffic continues to increase, and the overall weight of the website continues to increase, which in turn promotes the overall ranking of the website's search engine - more website keyword rankings and long-term The ranking of the last keywords continues to rise, continuously bringing more unfamiliar traffic, and such a website is undoubtedly more resistant to risks caused by Baidu shock. This cycle repeats, entering an ideal realm of SEO's virtuous cycle interaction.
However, the vast majority of SEOERs are still copying and collecting fake originals over and over again. The SEO model of "sending external links and attracting spiders" is always in the dilemma of "relying on Baidu to survive" and falling into a vicious cycle of SEO. Not only can I not extricate myself, but I have fallen deeper and deeper into it. Once the search engines turn against you, just wait to hear the sad cries and angry curses.
These days, the mood of the vast majority of webmasters and SEOERs has become calmer, and many of them have begun to reflect. I hope that everyone will take this as an opportunity to truly think about their own unique SEO model in the future, so that they can get out of the "forever" "Baidu dependence syndrome" refers to "depending on Baidu to make a living". Otherwise, such sorrowful crying and yelling will continue, which will be the most tragic thing. (This article is gouyn12's exclusive contribution to "Yuehuai Marketing". Please indicate http://www.yuehuai.com/article for reprinting. -481-1.html).
(Editor: Su
