-
We often see many people asking questions like: How many articles should my website update every day? How many words should each article contain? Faced with such a question, this is pure SEO, far away from the content of the website itself. value. In fact, although Baidu has various shortcomings, it is on this point. It's not so restrictive either. If an individual does not get rid of this curse, it is easy to lose direction and do a lot of useless work for pure SEO all day long. In the end, the website will still look like that.
How many articles are updated every day?
In fact, the number of articles is not determined based on the number, but more based on the industry in which your website is located, the positioning of the website, the needs of the website user group, and the scale of the website. It seems a bit official to say this, but it is what it is. For some industries, it may not even matter if you update every day. To give an example that everyone is familiar with, there are many blogs in the webmaster world, such as ZAC, Mou Changqing, etc., what is the ranking of their websites? Do their websites need to be updated every day? Yes, you will see that their websites have It is updated every few days. But why do they still rank so well? That’s because the quality of their articles and their long-term popularity are enough to attract audiences to visit their websites over a long period of time. Moreover, people who search for their articles through Baidu will also Stay here due to the quality of the article, low bounce rate and high return visit rate.
Is the number of articles unnecessary? This is not the case. We should all be familiar with long-tail strategies. A truly excellent website does not rely on the traffic of the homepage, but more on the long-tail traffic of the content pages. However, individual webmasters do not have so much time to write so many excellent articles. Nowadays, the crackdown on fake originality has also increased. Blindly increasing fake originality will only bring the website closer to the fate of being K.
Personal recommendation, if you are a small webmaster and your website weight is not high enough, then you only need to update the number of articles you can every day, and the quality of the articles should be given priority. It is better to do it according to the standard of "low bounce rate and high return visit rate". And if your website is comparable to that of a large website, your articles will basically be included and your long-tail articles will basically be ranked. Then you can let go and add a large number of pseudo-original articles to obtain more long-tail traffic.
What is a good number of words for an article?
The original article is truly worth its weight in gold. Every word is typed by my own hands, only to realize that sometimes one article is enough to be split into two articles. In fact, this is not important. The main thing is to follow the above concept and try to reduce the misunderstandings of SEO. Only in this way can the website be more stable under any adjustment by Baidu, and of course exclude the situation where Baidu messes up.
According to the proposition of the article, just enough words to explain the proposition. Maybe you think I'm too official again. Let me give another example, those beauty websites, you can find many women's websites like this. Often an article is split into several pages, and each page has a text of less than 100 words, accompanied by a picture of a beautiful woman. But their inclusion and ranking are very good. Is this just because of the high weight of their website? Of course not, but their articles themselves are enough.
However, Baidu is now too tough on cracking down on fake originals, and I do not recommend this. If the weight of your website is not very high, it is better to use 300 words as the bottom line and more than 500 words as the standard to avoid Baidu misjudging that the proportion of your entire page, navigation, article link calls, and bottom information is too large. Articles on the entire website are similar and the ranking is downgraded.
I hope that all webmasters will get rid of the curse of pure SEO as soon as possible and make their websites more vibrant. This article is original by Guo Hanyu, please indicate when reprinting: http://www.2hzs.com/
(Editor: Chen Long) Personal space of the author Guo Hanyu