Xiao Su didn't come to A5 to hang out during this time because of his busy work schedule. I finally have some free time today, so I took a look at the articles written by everyone. I feel that I have learned a lot. Especially when I saw many authors interpreting "Forbes": SEO is dead and social real-time content is popular", I couldn't help but find that as SEO practitioners, we should Seeking more and more innovative ways to optimize the website is an exercise for oneself and a continuation of the SEO industry. However, what Xiao Su is sharing with you today is not about this aspect, but about his understanding of the 2012 Baidu event written by Chen Hongran.
Does Baidu support or oppose SEO?
On February 15, 2012, when searching for words related to SEO, the following prompt will appear: "Baidu reminds you: Do not believe the SEO company's rhetoric and cases. Improper SEO may cause risks to your site. It is recommended that all websites Before doing SEO on your site, please read Baidu’s official guide.”
Many friends interpret this as Baidu's resistance to SEO, which is understandable if you think about it. After all, there are too many SEO experts now, and some sites with average quality can obtain better rankings through their efforts. On the other hand, It is said that due to the proliferation of SEO technology, the entire search engine interface has become dirty, which is not conducive to the improvement of Baidu's overall service quality. But is this the only reason and purpose for Baidu to prompt users? Obviously not, the implementation of SEO website optimization has the greatest benefits. Undoubtedly, they are small and medium-sized websites. They are unable to provide Baidu's own services such as bidding promotion, so they can only promote the website through SEO outsourcing. After several years of operation, Baidu's cooperation with large enterprises has become increasingly mature. , relevant data shows that Baidu achieved total revenue of 5.456 billion yuan (approximately US$858.8 million) in the second quarter, a year-on-year increase of 59.8%; it achieved net profit of 2.770 billion yuan (approximately US$436.0 million), a year-on-year increase of 69.6%, and its performance increased The speed even exceeds that of Google. Under such a general background, if Baidu wants to seek greater development, its goal must be to focus on small and medium-sized webmasters, and the warning about SEO is a warning signal in the author's opinion.
However, on March 8, 2012, when searching for words related to SEO, the following prompt will appear: "Baidu reminds you: SEO is a very important job, please refer to Baidu's suggestions on SEO." This warning tone Obviously it is much more tactful than last time, but within half a month, it has adjusted its tone many times and expressed opinions on the same thing. We can feel that Baidu has paid more attention to SEO. In fact, for SEO, Baidu can be said to be a default Attitude, it only published basic documents such as "Baidu Search Engine Optimization Guide 2.0" and "Web2.0 Anti-Spam Detailed Strategy". However, by directly expressing its attitude at this moment, we can see that SEO will definitely usher in Baidu's indirect "rectification" "The previously fixed optimization model must change. If we want to seek long-term development in the optimization industry, practitioners must seek breakthroughs in service methods and search sites.
Baidu's rectification is to improve service quality or to monopolize the search engine market?
We know that Baidu invested 50 million yuan in 2004, plus part of its own equity, to acquire hao123, a very influential website navigation at the time. At that time, Baidu’s market share was not as large as it is now, and Robin Li was able to spend huge sums of money to acquire it. hao123 is enough to show their development ambitions.
But to this day, the performance of hao123 is not as ideal as imagined. Looking at the current navigation websites in China, the leading one is not Baidu's hao123, but the 360 navigation website. Personally, I feel that 360 is actually scarier than Tencent, because compared to the latter, 360 has captured many users with its original "forever free", and after nearly five years of development, 360 Qihoo clearly has more confidence. Challenge any competitor on the Internet. Take 360 Website Navigation as an example. 20% of Baidu's traffic comes from such a "rogue" company. As a Chinese search engine giant, will Baidu give up? At the same time, Sogou CEO Wang Xiaochuan said that he would challenge Baidu in a non-Baidu way. , in fact, it is mentioned that Baidu is stronger than search but weaker than terminal. So Sogou wants to seize more terminals. In fact, the success of the so-called three-stage rocket is the success of the terminals. Baidu is also very clear about this.
The unsatisfactory performance on the terminal has made Baidu feel in crisis. At the same time, in the latest search engine user experience survey, it has been 2 years since its launch in China, but it still accounts for 8/% of the user experience, and Soso and Sogou jointly share 16% of the market share, but from the data point of view, we may still think that Baidu is the unshakable overlord of China’s search engine industry today. However, since CCTV News exposed Baidu’s bidding ranking disadvantages at 30 minutes, false information has become too Baidu's overarching interest concept has already emerged. Although the impact of this incident has been minimized through crisis public relations, some long-term webmasters or companies have already felt that strengthening brand effects is the key to their own development. , otherwise, Baidu will choke itself sooner or later, and all this was confirmed by the update on June 28.
Although Baidu’s official explanation for this large-scale K site is to improve its service quality, why do some pornographic websites and spam sites survive? Why do some friends and companies receive special calls from Baidu’s promotion department? In the author’s opinion , this is another channel for Baidu to suppress small and medium-sized websites and seek cooperation, because Baidu seems to have always been resistant to commercial websites. This incident has even carried out a large-scale K site and demoted the rights of commercial websites, and Baidu The purpose is nothing more than cooperation. After defeating you, a kind of savior will appear, and the increase in performance will be a matter of course.
Finally, let me talk about my views on the function added to Baidu homepage. I have read an article before. The author’s friend mentioned that there is a key point in Baidu’s planning, that is, to create a personalized navigation and seek a way for every user to use it. It is a satisfactory Baidu navigation product, and the function added to Baidu homepage is obviously for this purpose, because this function can immediately distinguish between excellent and junk sites, and it is very direct and clear for users to identify which websites are good websites. It is easy for search engines to determine which sites are excellent in this industry. More importantly, with this move, Baidu can maintain a long-term monopoly under the competition of Soso, Sogou and 360. In addition, because Baidu is not very social and has insufficient stickiness, Robin Li has always been criticized for its development. The addition of this new feature will obviously allow Baidu to take an important step in interaction.
Regardless of the purpose behind Baidu's various practices, we must understand that the development of a website or enterprise must be based on branding and multi-faceted marketing. If too much weight is placed on Baidu, future development will be Full of too much instability. This article was compiled and edited by Xiao Su from http://www.xinruiyishu.com/Chengdu Xinrui Art Training School. Reprinting is welcome. Please indicate the source for reprinting. Thank you.
(Editor in charge: Chen Long) The author’s personal space in the early morning sunshine