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Hello everyone, my name is Muzi Chengzhou. I saw an article on the homepage of chinaz about five common SEO mistakes in Google Webmaster Blog. I personally feel that it is really good and the talk is very comprehensive. It is also for us SEO workers and even companies for SEO marketing. In fact, this article has been seen on Yexi’s SEO blog before. This article is not a new article. It should be considered an old article, but it still has guiding significance for SEO. Let’s briefly talk about it. Talk about your understanding of this article.
1. Lack of SEO value proposition
This is the first SEO mistake. The lack of value positioning means that many of our friends have been wrong about the SEO value positioning from the beginning. The most common one is SEO for the sake of SEO, and they misunderstand the true meaning of SEO. SEO is for corporate sales and marketing services, and your website title, description, and content can show users the value you can provide as truly as possible, and your value is recognized by users and search engines, then you will If you are recommended, you will be ranked first.
One of the very good words is: Don't think that a website can be ranked first without knowing how useful it is to searchers (or how it is better than its competitors). This sentence also fully demonstrates the importance of SEO value positioning. From the user's perspective, to be useful to users, it is necessary to show users as much as possible the content they want to obtain or that can arouse their interest; from the perspective of competitors, To be stronger than them, you need to show the advantages of your website content and tell users through your own creativity what your advantages are compared with your competitors. For example, your after-sales services are free, and your agent will be a There is only one in the area. These creative products and services are more attractive for users to click on, such as low price, free, free shipping, etc., which are better advantages to display.
2. SEO goals are inconsistent
Google webmasters recommend: “Set your company’s SEO goals carefully and make sure they are consistent with your company’s overall strategy and the goals of other departments.” This goal must be consistent with the company’s current main goals, rather than being divorced from reality and based on imagination. Go for aimless SEO. For example, the example mentioned by the Google webmaster is that a car company has two departments, one is the advertising department, which wants to guide users to a targeted landing page through TV ads, and the SEO department does its best to do this. If the search term traffic goes to the homepage, this will inevitably cause a waste of resources on both sides, and the conversion brought about by the target will be unsatisfactory.
This problem is obvious within a company. If your company is outsourcing SEO, it is even more normal for the goals to be inconsistent. A simple truth is that companies perform SEO outsourcing to increase sales, and SEO companies perform outsourcing services also for sales, but their sales are for their own sales, not from your perspective, so you must be careful when choosing SEO outsourcing. Choose the kind of SEO company that can provide you with services that meet your goals.
3. Inefficient SEO work
Many times we are defeated not by our competitors, but by ourselves. Inefficient SEO execution is the most common mistake that many people make at present. On the one hand, there is no awareness of improving efficiency at all. At most, they just set higher so-called technical requirements instead of considering all aspects of SEO work. , the other is that inefficient SEO work comes from internal friction and inconsistent goals. If you are an individual webmaster, it is relatively easier to start SEO work, because we execute it according to our own plan, without any interruption in the middle. If it is a slightly larger company, there will be internal struggles, or internal communication of goals and task arrangements, which will greatly limit the progress of SEO work.
The two examples given to us by the Google webmaster are both about how SEO can improve efficiency from the perspective of SEO technology. Although they are details, they are worthy of everyone's attention. The first is that we need to use more rel=”next” in paging. and rel="PRev" instead of using rel="canonical", which can better help search engines distinguish our web pages and crawl them; the other is that you can change the timestamp on the URL link of the updated content, and you can update the timestamp. Quickly help crawl the internal content of the website, rather than simply submitting the URL through Googlebot crawling. Of course, there are also some technical improvements that can help us improve SEO efficiency.
4. Pursue the so-called “SEO method”
I believe that every SEO worker wants to seek some shortcuts from the beginning when learning SEO, but not many people can really tell you the shortcuts, or the SEO shortcuts they get are just some small details that we must pay attention to, and In fact, these small details are issues that we must be aware of when doing SEO. Or these SEO methods are based on search engine algorithm loopholes, which are cheating methods and put the website in danger at any time. These are bad SEO methods. I don’t know how many friends started learning SEO from the "Baidu Search Engine Optimization Guide" and "Google Webmaster Guide". Although there are many SEO books and SEO training institutions, these two guides are our best learning methods. Then we contacted some staff related to search engines to give us answers. For example, LEE from Baidu Webmaster Club previously answered many common SEO questions for us in the club. The establishment of the structure of this knowledge is the SEO method we need to pursue. . For example, many friends use keyword density to improve keyword rankings. In fact, if we write the content well, keyword density is not that important.
Google Webmaster pointed out in this article that in the early years, websites that obtained potential user browsing were equivalent to search engines. They only needed one step to obtain traffic from users, but now many of our websites have to go through Only search engines can obtain traffic. This is a rather tragic fact, but few people realize this. What a website needs is continuous traffic, not just relying on SEO. For example, this time Baidu updates, the ranking of websites has been affected. If you only rely on Baidu traffic, you will die miserably. Continuous traffic comes from various traffic flows, preferably from direct user visits.
5. No innovative SEO thinking
Live by innovation, die by conservatism. This applies to any industry. If we cannot make more innovations in SEO, we will inevitably fall behind others. At present, the vast majority of SEO workers are using the most basic SEO knowledge to do execution work. It is not that they are not doing well, but We can do better, because even the layout of the website's internal link structure, even the layout of internal content keywords, even a tiny optimization in the program may be able to help create opportunities for our SEO work and save more cost.
The suggestions given to us by Google webmasters are: 1. Develop a measurement system for SEO effectiveness; 2. Implement improvement plans for SEO goals; 3. Measure the impact of the implementation of SEO strategies; 4. Implement new strategies for SEO goals. Improvement plan; 5. Formulate SEO goals according to the personnel department and marketing department. I don’t know how many friends operate according to these five points. Anyway, I don’t operate according to this. SEO is not an independent individual. We need the cooperation of all departments of the company, and then continuously set goals and improve methods to achieve them.
This article was published by Muzi Chengzhou, the editor of 2012 Latest Songs ( http://www.yy521.com/2012zuixingequ/ ). Everyone is welcome to reprint. Please keep this link when reprinting. Thank you for your cooperation!
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