Nowadays, webmasters are no longer a profession for a few people. More and more friends have joined our camp, making the development of our entire industry full of competitiveness. And compared to us back then, the current webmaster’s investment and hard work are a level higher than ours. Maybe it’s the environment that shapes people, but it’s really hard to be a webmaster now. However, many novice friends only use brute force or consider the problem too one-sided in the process of building a website. In the end, their efforts and rewards are not proportional. Sometimes they even put the cart before the horse and cannot figure out which one is more important in website construction. In the end, it makes His career as a webmaster was in vain.
Put user experience before website content
In the SEO3.0 era, everyone no longer only focuses on content and external links. User experience has begun to become the focus of everyone’s website construction process. Whenever you can, you will hear some webmasters discussing together, how to Design your own page to the best, how can you retain users as much as possible and provide user stickiness, so various tags and various user-centered improvements have been launched. This is not wrong. Make the website better. Humanization will definitely help us retain a considerable number of users, but everyone must understand that retaining users does not mean that it will facilitate transactions. No matter how great the user experience is, it is based on the value of the website content. Just imagine why your website allows others to visit it again and again. Is it just the user experience? Imagine a supermarket with a very good service attitude, but inside There are only a few scattered products. Would you go to such a supermarket even if you like it in your heart? In the same way, website construction cannot blindly pursue user experience. Although this is an important step in our website construction process, Everyone should understand that free website content is the basis for our pursuit of success. Strengthening website content construction and providing the level and quality of main business are the fundamental driving force for website profitability and development.
Baidu ranking is placed before brand building
Yes, today, when Baidu is the only dominant player, we have to rely on Baidu to deliver too much traffic to us. Otherwise, the click-through rate of the product will drop by several levels. But since the two large-scale updates on 6.28 and 7.18, I think Many webmaster friends should wake up. Although SEO ranking is the basis for our website, over-reliance on Baidu will make the development process of our website full of uncertainty. What if Baidu doesn't like us one day? If our website is K-ed, what should we do? Don’t say that this kind of thing will not happen to you. How many websites have been shot in these two large-scale K-site incidents, so placing too much emphasis on Baidu rankings is a problem. Suicidal behavior. In fact, the SEO ranking we have been pursuing is another interpretation of popularity and brand, because only by ranking high will more users know about us and have a favorable impression of us, and this is the impact of brand effect. Realizing this After a while, we should focus part of our energy directly on brand building, such as conducting offline activities with local cooperative merchants, advertising in local forums, or doing some soft article marketing, etc. In short, Just don’t confuse brand building and SEO Baidu ranking.
Put business profitability before market share
Since ancient times, people who can remain calm eventually become industry leaders, just like Liu Qiangdong now. Although JD.com has been hovering at the level of gross profit margin of 15% for a long time, JD.com still does not change its market strategy and has not changed its market strategy. Eventually it became the only B2C company in China that could directly compete with Taobao. From big to small, many novice webmasters who have just come into contact with websites are too sensitive to making money, thinking that any webmaster will get rich after spending a few years on the Internet. In fact, website building is a long-term process. In this industry, we cannot focus too much on whether we are profitable. On the contrary, in the early stage of the website, we should do all aspects of hardware and software work to create a stable development environment for our website. Although If a website wants to develop, it is always inseparable from profitability as the basis. However, excessive requirements for profitability will put a lot of development pressure on your website at the beginning, and may even deviate from your own development intentions, because no one can guarantee a New posts will have good profit results within 3 months. On the contrary, we can gain the most basic market share for our website within 3 months and seek opportunities for future development.
In fact, there are not a few webmaster friends who have the above three mentalities. Xiaolin is telling everyone today because he wants to remind everyone again so as not to be affected unnecessarily during the website construction process. This article comes from the author's website 1211 Rebate Network http://www.1211fanli.com/ . Please indicate when reprinting, thank you.
(Editor: Yang Yang) Personal space of the author Lin Xiucheng