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Because of the demands of work, I have a little experience in writing this aspect of online promotion, including search & SEO. The situation I experienced today really hurt my energy. The site of Program Supermarket has always been quite stable, but this is the first time that Baidu Snapshot has gone backwards when querying snapshots. I don't have the ability to predict this thing, so I checked the snapshot yesterday without leaving a backup for the screenshot. The snapshot the day before yesterday was updated on August 29th, and the snapshot checked yesterday was back to August 22nd. I also learned about relevant experiences and experiences. My own situation is not too serious. Compared with the experience station Maintaining the website for a long time is not a big deal when it comes to the phenomenon of network snapshot regression. However, in the minds of many people, this phenomenon means that it has touched the bottom line of SEO for major search engines. We can call this phenomenon of snapshot regression "pre-emptive". Warning"?
The issue of snapshot regression is quite complicated. We should not blindly think that there are improper problems on the website. For example, if you have a disease in your life, you should seek medical treatment and do not seek medical treatment randomly. Therefore, everyone should find out where the specific problem occurs? Analysis and solution are fundamental to this.
I don’t know if you have noticed that when you search on major search engines, the snapshots of top-ranking websites are basically websites that are updated frequently. What I want to say: The major search engines are updated every day. In fact, it has no necessary relationship with rankings, because rankings have an important relationship with content and external links. Only when both are balanced can it be more coordinated. Even if Baidu doesn't update for a long time, you will still get a good ranking and get a lot of traffic.
There are two situations for snapshots: one is that the home page is frequently updated but the inner pages are not updated, and the other is vice versa. In comparison, the latter one will be more beneficial to us. Internal page updates are directly related to traffic acquisition. Webmasters should not be too sensitive to snapshots. Sometimes it is better to let things take their own course.
When being indexed by Baidu and major search engines, they generally use it to increase external links. External links are very helpful for inclusion. When necessary, you still need to pay attention to strategy and use multiple different paths to lead the spider out in the fastest way. There are many different ways to increase external links, including blog promotion, forum promotion, Q&A promotion, etc., but don’t go too many to ensure that the quality can smoothly attract spiders. Spiders pay more attention to snapshots and they tend to have high weight. Like those published on Baidu's well-known blogs, it is possible to include them instantly.
Requirements for making friendly links: The other party’s website needs to be included properly. It is easier for a website to have problems if it has too many friendly links. It is also necessary to regularly check the friendly links made to see if any linked sites have been K-ed, have no snapshots, or have their rights demoted. If there are too many such link sites, it is easy to cause a chain reaction. As a result, Baidu snapshots are often abnormal and need to be removed in time.
In comparison, for Baidu, the impact on PR value will be relatively small, but snapshots are important. If the links you look for are snapshots every day, this will be very good for your site; the stability of the website is very important. The impact of Baidu snapshots is relatively large. Stability includes website content quality, website IP, content updates, etc. Therefore, we need to pay attention to keeping the website server stable, and at the same time, we must avoid collecting too much network content and adding duplicate content to the website. The website content must also be updated every day. Too many updates at once will also touch the danger line.
Author: helloboting
Original: Program Supermarket http://www.cxcs.com.cn/
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Thank you nuowei for your contribution