Baidu Statistics is Baidu's official statistical tool. The function of Baidu Statistics is very powerful, so we often use Baidu Statistics to conduct data analysis in order to conduct physical examinations of the website. Therefore, Baidu Statistics is an indispensable tool for website optimization. For specific installation methods, please follow the installation instructions. Here are some tools commonly used by Baidu Statistics to explain to you:
1. The first thing we need to do after installing Baidu Statistics is to perform website speed diagnosis. Website speed diagnosis is also very particular. It is generally recommended that you perform the diagnosis between 9 and 11 am, because this is the peak user period, so the website speed tested at this time is very accurate. Of course, website speed is not OK after testing once. It needs to be tested regularly every day during peak user periods. In order to enhance the readability of the article, here are some examples:
The box in the picture above is what we need to pay attention to. We need to enter the path to which page we want to test, and then test it. After the test, there will be two results, one is the network speed of China Netcom and the other is the network speed of China Telecom. As long as these two speeds exceed 85 points, it means that your website speed is already quite good. Of course, my website has undergone some optimization, so the speed is still good. China Netcom and China Telecom are two independent figures. This depends on where our customer base is. Generally speaking, more people use telecommunications in the south, and more people use Netcom in the north. So if your customers are in the south, then the Netcom test speed of your website must be very fast. As for the speed of telecommunications, as long as it is not too bad, it is actually the same. OK. However, I have strict requirements on website speed and require China Netcom and Telecom to open it quickly. This is mainly because our customers of Hubei Chengli Special Purpose Vehicle Co., Ltd. are all over the country. In order to ensure that customers all over the country can open it quickly, we It uses double line space, so the speed is relatively fast. Website speed is the most basic user experience. If your space opening speed is too slow, you will directly lose many users. Therefore, website speed diagnosis is the first thing we need to test when doing data statistics. If your space or server speed is not strong enough, no matter how good your SEO is in other aspects, your ranking will be in vain, please change it quickly.
2. Use search terms to find users’ search habits. Baidu Statistics will collect statistics on user entries and search terms within 30 days, from which we can get some valuable information to make reasonable adjustments to the website.
The above is the data of our company's website. The main search entrance is Baidu, followed by Google. Of course, this may be a common feature of all websites. After all, Google has withdrawn from China and the server often cannot be opened, so we mainly focus on Baidu. Secondly, it depends on the search terms. From the above data analysis, it can be concluded that the frequency of users searching for the keyword Hubei Chengli is quite high. The second and third places are Chengli and Hubei Chengli Special Purpose Vehicles, which are also brands. Keywords show that our company has done a good job in brand promotion, so we can increase our efforts in brand marketing. The tornado or something at the back is obviously someone's traffic swipe. You can check to see if it is an IP swipe. If it is an IP, it is recommended to block the IP directly. In short, from this data, we can summarize the main keywords of our website users, conduct comparative analysis with our target keywords, and make timely adjustments to our website plan.
Baidu Statistics has many other very powerful tools. It is a must-have SEO tool for our SEO personnel, so we must continue to analyze and summarize. Of course, Baidu Statistics is more than these tools. I hope everyone can explore more (it is also strongly recommended not to install Baidu Statistics SEOER quickly install your Baidu statistics)
This article is originally provided by Hubei Chengli Special Purpose Vehicle Co., Ltd.: http://www.hbclwzyqc.com/. Please respect the original information when reprinting it.
(Editor: Yang Yang) Author hbclwzyqc's personal space
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