Yesterday afternoon, I saw news discussing Baidu's update in the QQ group. The author didn't take it to heart at first. It's understandable that Baidu has fine-tuned it. However, when the news of Baidu's updated database exploded in multiple QQ groups, the author also checked several of his websites suspiciously and found that the inclusion and external links of many sites had dropped sharply. The author's heart, which was originally an old monk's trance, suddenly started to beat. A few times. Very good rankings basically did not fluctuate. After checking several competitors on the homepage, I found that everyone was in a similar situation, so I felt relieved.
This Baidu fine-tuning has multiple versions. The author will wait and see what happens and will not draw any conclusions. However, Baidu has continuously and repeatedly adjusted its algorithm in recent months, and it has also continued to tease and toss the hearts of grassroots webmasters. It seems that online promotion is not only a profession that requires execution and details, but also a profession that requires the ability to withstand pressure.
1. Webmasters living in the shadow of Baidu
This time Baidu fine-tuning takes a very ordinary corporate website in the author’s hands as an example. As shown in the picture, this site has been included in external links. Although it was not as bluffing as some webmasters in the QQ group said that the number of external links dropped by tens of thousands, the number of included links was 2, which made the author take a breath of cold air at that time. The reason is that Baidu dominates the domestic search engine market, and Baidu has become the main source of traffic for most websites.
The collection and external links have plummeted
On this enterprise website of the author, the articles are typed word by word. Article length, relevance, and uniqueness all meet the criteria. External links include links to Baidu Library, Encyclopedia, Baidu Experience, etc. that point to these article pages, and many articles actually provide users with information of certain value. The vast majority of articles meet the relevant requirements of search engines. The article spread like wildfire, and the website stepped on the life-and-death line of Station K, which really gave the author a false alarm.
Most grassroots webmasters or online promoters, if they are novices, will be very anxious and seek advice from experts in QQ groups and relevant forums. However, most experienced webmasters will be calmer and more stable, and will calmly analyze the performance of the website and competitors. Data to determine the next strategy for website promotion. Most webmasters and promoters have experienced the painful experience of website data fluctuating significantly and even being demoted, and have been forced to adapt to the special profession of online promotion.
2. Multi-channel traffic sources are empty talk
Once upon a time, there was always discussion in the online promotion circle about diversifying traffic sources. But now, this kind of speech has basically disappeared except in SEO books. Most of the discussions are about promotion of technical level or experience details. The website below can be said to be a sample of the website traffic sources of most small and medium-sized enterprises in China.
Baidu dominates the traffic entrance of most websites
Unlike large websites, the traffic sources of small and medium-sized websites are relatively single. This is also the reason why Baidu fine-tuned its algorithm and database, causing grassroots webmasters to suddenly cry like ghosts and wolf howls, and some are happy and some are worried.
In addition to the inadequate strategies adopted by webmasters when promoting their websites and over-reliance on a single source of traffic, the main reason for such a situation is that Baidu dominates about 80% of the domestic search engine share. In the domestic search engine market, Google's performance is unsatisfactory. Sogou, which is in the spotlight, still needs many years of hard work to win the favor of webmasters and users. Sosou is in chaos, 360 is building momentum for being a search engine, and as for Zhongsou Still playing with the concept, the brand is unknown to most users. Baidu is the only one, and it will be difficult for other search engines to break through in the short term. Search engines control the entrance of most traffic, which also determines the fundamental reason why many grassroots webmasters live in the shadow of Baidu.
2. Way out
The pattern of domestic search engines is determined by the market, and webmasters cannot influence it. How to avoid living in the shadow of Baidu every day and looking at website inclusion, external links, rankings, IP and PV data all morning? On the one hand, webmasters need to do healthy optimization, comply with search engine algorithm guidelines, and provide users with truly useful information. Value information should not be taken in an eccentric way or challenge its bottom line. On the other hand, webmasters need to seek diversification of traffic, such as optimizing the ranking of the website in multiple search engines, increasing the traffic of the website in social media, building external links that can bring accurate traffic, and increasing the popularity of the website. Make the website into a brand website and other measures.
Baidu will succeed and Baidu will fail. When I looked at the website data this morning, everything was back to normal, which gave most people a false alarm. However, this is also worth thinking about for website promoters.
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(Editor: Yang Yang) Personal space of the author Chen Jichun