Webmasters are all pursuing high-quality external links. The higher the quality of the external links, the greater the help to the website. Therefore, many people value the external links of the Q&A platform because the website they rely on has a high weight. The quality of the chain will naturally be high. Among them, Baidu knows that Soosou Wenqin is the most popular among webmasters, but Baidu knows that compared to Sosou, it is quite difficult. If you don't pay attention to the problem, you will be killed, so we focus on Sosou. In terms of questions, although the effect is not as good as Baidu, the survival rate is much higher, and it is not difficult to leave links, and it also brings a lot of traffic to the website. Next, I will talk about the techniques here based on some questions and answers we did on our website.
1. Questioning skills
① We sort out the words on the website and divide them into traffic words, long-tail words, conversion words, regional words, etc. Because we are a Changzhou medical station, the region should be divided very clearly, because our users The most sources are from this region. This can be sorted out based on Baidu statistics in the background. ② When asking questions, especially some words with regional characteristics, try to bring the region into the title or question description, so that it is easy to bring out our hospital's brand information when answering. ③ Try to be as colloquial as possible when asking questions, and make the purpose of the question clear. The content of the question must be true and credible, and no technical errors should be made. For example, questions such as cervical spondylosis and leg pain. Anyone with cervical spondylosis will know at a glance that you do not have cervical spondylosis at all. sick.
2. Answer skills
1. Regional keywords mainly have the following answering methods:
① Directly brand our hospital. You can directly recommend this hospital based on your personal experience as a patient, or you can indirectly recommend this hospital by saying that you believe in public hospitals or regular hospitals.
②Leave a link. Include website links (homepage, directory page, article page), SouSou Encyclopedia links (note: you can only include links to your own website in the encyclopedia), and include relevant links based on the answer content.
③Introduce the issue of hospital technology, because the technical keywords of each hospital are unique, and you can find your own website just by searching for this word in a search engine.
2. Non-regional keywords
Treatment: ① Talk about technology ② Answer in the name of the patient, just say that my disease is treated at our local XX hospital. I don’t know if there are any good hospitals over there, you can go and have a look. XX Hospital is the name of our own hospital.
Symptom categories: ① You can set up a hospital expert team account, and then answer in the name of the hospital team; ② Guide to online consultation; Method 1, the website information is not trustworthy, you can ask your local online orthopedic experts. Method two, what are the symptoms of the disease? For specific information, you can ask your local online orthopedic expert.
Common sense: We believe that there is no need to use prevention words, because it is useless to direct users who are not sick to the website, it just increases traffic.
3. Other points to note
1. Questions, descriptions, and answers must all contain keywords. Keywords should be placed first in the question, and descriptions should also be included.
2. Keywords should be segmented into questions, such as treatment methods for cervical spondylosis, divided into treatment methods for cervical spondylosis.
3. Answer as quickly as possible and with authenticity.
4. Questions, answers, and acceptances will be spaced one day apart, and comments will be added after acceptance.
5. Problem tracking: every Friday, the problems in the previous week will be queried.
The above is the detailed method for our medical website to do search and query. Today, the survival rate can be said to have reached 90%, and it has also brought considerable traffic to our website. This article was originally published by the editor of Changzhou Orthopedic Hospital http://www.zggsb.net/ .
(Editor: Xiao Jing) The personal space of the author whose