Negative corporate information may be a problem that every company must face. As the saying goes, good things never go out and bad things spread thousands of miles. This sentence verifies the serious harm that negative information brings to us. Maybe any medium or large company will have negative information. If your company does not have negative information, it only means that your company is too small or your brand influence is not enough. Even the internationally renowned brand Siemens has negative information, so negative information is a problem we cannot avoid. You can recall that when Siemens refrigerators and washing machines had quality problems, Weibo celebrity Luo Yonghao posted several Weibo posts on Sina Weibo, which triggered heated discussions on the Internet. Due to Siemens' improper handling of negative information, the quality credibility of Siemens' electronic products was directly reduced, sales fell by 20%, and Siemens suffered a loss of over 100 million. This shows the harm of negative information to our business. Timely and appropriate handling of corporate negative information can reflect a company's crisis public relations capabilities and improve the company's credibility. Therefore, whenever a company has negative information, we must face it calmly. Let’s introduce to you some basic methods of dealing with negative aspects of the company to provide you with a reference.
1. First, hold an emergency meeting. The purpose of convening an emergency meeting is to emphasize one point: Don’t click on negative things about a company, let alone search negative things about the company on Baidu. This truth must be explained clearly to everyone, because each of our employees has a certain sense of belonging to the company. When they find that negative information about the company appears on the Internet, they will seriously care about it to see what is going on. Something happened, and then it might spread to tens or hundreds of people, causing heated discussion in the whole company. When everyone in the company clicks on this negative news, this negative information has gained a very high weight, so we It is difficult to suppress. Therefore, it is very important that all employees of the company understand the principle of click weight, do not click on these negative things, let alone publicize it to outsiders, and stay calm.
2. Once again, negative information must be suppressed. The most direct way to suppress negative information is to cover it with positive information. This requires mobilizing the power of the entire company. We have to collect the high-weight blogs of everyone in the company, post some positive information on them, and then let the whole company click and comment. These high-weight blogs are posted Positive information plus clicks from company personnel will have a high weight as long as it is included in Baidu. When such high-weight positive content exceeds negative content, the ranking of this positive information will exceed that of negative information. Our company has personally experienced such a thing: a Foton LED advertising vehicle sold by the company to Sichuan this year had quality problems. The main reason was that there were problems with the chassis of this Foton LED advertising vehicle, and our company was only responsible for the LED advertising vehicle. The modification part of the advertising vehicle, so our company's customer service staff has explained to the customers who purchased this LED advertising vehicle, because the chassis of this LED advertising vehicle is produced by Beijing Foton Company, and if there are quality problems, they can only be solved by Foton Company. The customer did not appreciate it and immediately concluded that it was because of the quality problems of our company's LED advertising trucks. They published a large amount of negative information about our company on Baidu, such as how good is Chengli Media's LED advertising truck and how is Chengli Media's LED advertising truck? Waiting for this information, Baidu knew that the previous few pieces of information were all negative information about our company. At that time, our company held a meeting of all employees and used the power of the network department to cover it with negative information. After one night, the negative information about the company's LED advertising truck The information has reached the second page, and the negative information about the company has finally been put to rest.
3. Regarding the negative information that slanders our company, we cannot directly find a professional post deletion company to delete it, because if a competitor wants to punish us, there may be a lot of negative information, and the cost of finding a post deletion company is too high. , we can find solutions ourselves. If these negative descriptions are false, we can complain directly to Baidu. When making a complaint, you only need to write down the content of the complaint and the URL of the complaint. Don't forget to bring a copy of your company's business license. Generally, Baidu is more These issues should be handled carefully, because if Baidu does not handle them in time, it will easily be sued by the company. Of course, Baidu does not want to cause trouble, so it will generally delete posts. Finally, let me tell you a secret. It may be a bit disgraceful, but it is indeed very practical. If this post cannot be deleted, you can reply to some pornographic information on it, and then use another account to complain to Baidu, so that Baidu will be removed quickly. I have deleted this post. Of course, this approach may not work. You can try it.
In the face of the company's negative side, we need to be more calm and calm. We should pay attention to maintaining some blogs, get more high-weight Baidu accounts, and conduct regular negative information training for company personnel, so that in Only when we deal with negative aspects of the company can we take the initiative.
This article was originally provided by Chengli Media LED Advertising Truck http://www.ledche.net/ . Please respect the original information when reprinting it.
(Editor in charge: Xiao Jing) Personal space of author hbclwzyqc