I believe that many of my friends, when operating websites or corporate brands, will encounter situations where competitors publish negative information to damage the corporate brand image. Because they do not know how to deal with negative information, they cannot deal with it in time, making the problem worse and worse. Seriously, when the negative impact develops to a very serious level, it will be too late to react. Especially for friends who run B2C e-commerce websites, if they are not handled well, sales will be seriously affected. Here are some methods that I usually use for your reference. At the same time, you are welcome to exchange more about methods of dealing with negative information on Liu Zijun’s blog.
How to deal with negative information:
1. Find the source of information and process the source information first
Why do we need to find the source of information first? Only by finding the source can you control the speed of the spread of negative information. Especially some excellent portal websites or regional media websites have very high reprint rates. If the source information is not processed in time, the negative information will spread all at once. And by doing this, you can also know who is spreading, so you can better deal with the problem.
2. Process through the official channels of the website
Nowadays, negative information is mainly published on major portals, Baidu Knows, Baidu Tieba, SOSO, major community forums, portal blogs, Weibo and other platforms. When information appears on these platforms, you can contact the website administrator first and sincerely explain the facts, and they will usually help you handle it. If it is a platform owned by Baidu such as Baidu Zhizhi and Baidu Tieba, you can directly open the Baidu Complaint Center: http://tousu.baidu.com/ to report and handle the complaint. For SOSO questions, you can directly click the "Report" button in the corresponding question.
3. Deal with it through a crisis public relations company
Nowadays, there are many crisis public relations companies on the Internet with strong media resources and human connections. They can also handle negative information better, but the costs are quite expensive. When contacting online public relations companies, you should pay attention to the process of inquiry. , never send negative information to them immediately, because you send negative information everywhere to inquire about prices. Internet public relations companies also contact relevant website administrators to inquire about prices. When more companies inquire about prices from them, the number of related websites will increase. The administrator will feel that this information is valuable and will increase the processing fee accordingly. So when making inquiries, just ask roughly how much it costs to process information in this industry or this column.
4. Weibo of the portal management team
Nowadays, in addition to opening official Weibo accounts for many portals and large websites, the relevant management teams and team leaders will also open Weibo. In order to successfully obtain Weibo certification, they will provide real information, so through this information, You can accurately find the person in charge of the website column and contact them directly to handle it. Another thing to note is that if it is a website like NetEase or Sohu that has its own Weibo system, even if their columns or channels have accounts on Sina Weibo, try to use the accounts on their own Weibo systems to contact them. For example, if you want to handle NetEase Technology Channel information, just use the Technology Channel Weibo account on NetEase Weibo to contact you. You know the reason~~~
5. SEO positive information coverage
When there is a large amount of negative information on search engines, you can cover the occurrence of negative information by sending a large number of positive information in bulk to occupy the Baidu search results page. It is recommended to use Baidu products such as Baidu Zhizhi, Baidu Tieba, and Baidu Space for publishing, and also build blogs in groups, send a large number of BBSs in groups, and publish on well-weighted classified information websites. Also, when building some portal blogs in groups, you should specifically add keywords corresponding to negative information for optimization, and add some anchor text links to the articles in the blog to improve rankings.
6. Negative information SEO anti-optimization
In addition to covering negative information, you can also use SEO anti-optimization methods to de-optimize negative information, such as stacking keywords and publishing a large number of articles with duplicate content that are the same as negative information, so that search engines can downgrade relevant pages. .
7. Guide public opinion well
When operating a B2C online mall, it is inevitable to encounter problems such as customer complaints. Some angry customers will publish a large number of complaint information to major websites. At this time, it is meaningless to delete or suppress it, because when you delete and suppress it, He will continue to publish, so the best way is to deal with it head-on, proactively contact customers to deal with the problem, and publish the results in the form of articles to guide public opinion. In this way, in addition to solving customer problems and dealing with negative information issues, there are also It may improve the corporate service image.
8. Handling negative information on Weibo
A few days ago, a friend asked me how to deal with negative information on Weibo. In fact, Weibo is relatively complete in managing information. You can directly contact the official administrator account of the corresponding Weibo and send a private message, such as the official Sina Weibo account. They are @微博 Rumor Refutation, @System Administrator, @微博小secretary, and the official management account of Tencent Weibo is @十cent微博.
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Thanks to liuzijun for his contribution