As a webmaster who has conducted SEO promotion of keywords on his website, he will know the importance of external links to SEO. But as far as making external links is concerned, it is indeed quite difficult. Many webmasters have not yet found a suitable way to deal with this problem perfectly. In the keyword seo promotion work, I personally think that the most difficult thing is to make external links to the website. Since every time the search engine is launched, a batch will be dropped. At the same time, external links also involve high-quality issues, so it always makes people feel It’s a huge headache, but external links are an important part of SEO work that cannot be escaped. The Internet itself is composed of various types of web pages. Web pages are connected in series by links. Links are the links between various web pages. They objectively reflect the various internal relationships between web pages. .
Each search engine can analyze and count the number of external links to the website, and can record and understand the status of the website and its web pages. Through precise analysis of external links, search engines can determine the quality of the website and its web pages, add weight scores, and finally give rankings.
The main content of external link analysis includes: the number of website export links and linked pages, types of linked web pages, frequency and changes of external links, and the relationship between linked web pages.
1. Website export links and number of linked links
Almost all current mainstream search engines can accurately count the number of times a website and its web pages are linked. Through this search technology, the number of retrieved links can be directly used to determine the link status of a website to other websites. So as to rank the keywords.
2. Linked web page type
Many SEO tutorials have emphasized the importance of the relevance of external links. External links related to their website type occupy a very important position in search engine SEO optimization. This type of link is equivalent to the website being recognized by the same industry, and search engines attach great importance to such links. The related types of external links can be subdivided into: cooperative links, recommended links, related links, advertising links, etc. Among them, the links established with other websites' homepages and their main column channels are of higher value. For example, recommended links directly make an objective evaluation of the quality of the recommended website, which has an excellent promotion effect on search engine keyword rankings.
3. Frequency and changes of external links
Sites with valuable content will eventually meet the needs of netizens and be naturally spread by netizens. The more times a website's web pages are linked to by external websites, the higher the quality of the website. Search engines can use the frequency, number and changes of links to make a more objective evaluation of the information quality of the website or its web pages.
4. The relationship between linked web pages
If two sites, site A and site B, have more mutual reference content, the relationship between them is relatively close. The content of the website is displayed in the form of web pages. So similarly, if web pages refer to each other more, it can also indicate the close relationship between them. Therefore, it is recommended that websites that have reached a certain scale try to avoid large-scale mutual linking of web pages. This kind of behavior can easily be mistaken by search engines as an attempt to manipulate search rankings, and search engines are quite disgusted with this kind of behavior. In serious cases, the website will be punished by search engines.
The link structure of the website is not imagined by anyone out of thin air, but is researched by search engines using scientific theories. To sum up, the more external links a website and its web pages have, the more important the website itself becomes, so its keyword ranking can be displayed at the top of search engines. However, there is a certain difference between reality and scientific theory, and external links are easily affected by human manipulation. Therefore, search engines will conduct a comprehensive analysis of the quality of external links and determine the importance of the link based on its authority. This article was first published by the non-mainstream avatar network http://www.ye766.com on the A5 Webmaster Network. Everyone is welcome to reprint it. Please keep the link for reprinting.
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