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Recently, Baidu has frequently made big moves, including the big K site on 6.28 to the big algorithm update on August 22. Many websites have died. The author is also very concerned about Baidu’s algorithm trends. By following the learning of some masters and my own Observe and understand, and share the following three more important Baidu algorithm predictions.
1. Improvement of copyright algorithm. This set of algorithms will affect novel sites, essay sites, literature sites, QQ sites, medical sites and download sites.
In fact, Baidu has been implementing the copyright algorithm from very early on. Since the conditions are not yet mature in all aspects, it has not made any big moves. On August 22, Baidu officially announced this algorithm. This adjustment only targets the inclusion of low-quality sites and the lower ranking of collection sites. This new copyright algorithm is far more than that. It is expected that Baidu will launch a very complete copyright algorithm around November this year. Two of the more significant breakthroughs are the complete identification of collected and original content (collection is not yet fully recognized). Because the Internet has developed to this day, it is no longer what it was back then. Why didn't Baidu do this a few years ago? The amount of information was because the Internet was still severely lacking in information at that time. Nowadays, the amount of information on the Internet has exploded, and there is too much of the same content. If Baidu wants to survive, it still needs to face competition from all parties. Recently, Baidu’s official platform said that it is also preparing to implement a global strategy. Based on these, it must provide a good user experience. At this point, it is inevitable to clean up spam information. The second is to increase the complaint mechanism for original content. Every algorithm will not be perfect. Through these updates, you will also find that Baidu actually attaches great importance to the feedback of webmasters. After the big move, a special complaint window was added. However, this mechanism is not perfect at present. , there are too many websites that BiJing complained about, including my complaint about a snapshot, but it has been delayed in handling it. Of course, Baidu will be well aware of this. Therefore, the complaint mechanism for Baidu originals will definitely be established and improved in the future.
Second, search results call breadcrumb navigation.
What does this breadcrumb navigation call mean? If you look carefully, you will find that when searching for a keyword on Google, among the listed websites, the title is placed at the top, the URL is below the title, and the description is at the bottom. Baidu's description is placed below the title, and the URL is placed at the bottom. There are some websites with high weight in the Google search results that use breadcrumb navigation. Their URLs are clickable, and some even allow you to click directly into the website's list page. This is an improvement made by search engines to the user experience. Because the search results are a place where every inch of land is valuable, and every piece of land must be used wisely. If breadcrumb navigation is called, this will further promote user clicks and increase search engine viscosity to users. Baidu is likely to adopt this approach in the near future, so webmasters must pay attention to breadcrumb navigation when building or optimizing their websites.
Third, eliminate single pages and platform sites. Single-page sites are expected to be completely eliminated by Baidu by the end of the year.
Platform sites, here refers to the kind of sites that build relationships between merchants and users. Sites such as moving websites and wedding dress platforms will be eliminated. Of course, brand websites such as 58 will not, because they have a large audience. People often enter 58 directly when looking for a house instead of entering the corresponding keywords. For example, on some moving and wedding platform sites, after clicking on it, some information lists appear. However, in the Baidu search results, it is already an information list. Baidu wants to improve user experience and will not let users do it multiple times. Click to find the results you want. Baidu didn't care about it in the past because at that time there were very few companies that specialized in building industry websites. Things are different now. Moving companies like these have independent corporate websites.
In fact, as long as everyone studies more, complains less, observes more, and melancholy less, the "Du Niang's mentality" can still be grasped.
This article was originally published by www.wangzhanwuyou.com
(Editor in charge: momo) Author Mi Dingding’s personal space