A clear navigation structure is very important for both users and search engines. Users can quickly and easily find the information they need through an excellent site navigation system, and search engines can efficiently index the pages of the website through reasonable navigation. Therefore, a clear navigation system is an important goal for programmers to design a website. The following is The author will talk about his personal views on how to design a clear navigation structure. Hope it helps everyone.
Regarding the design of navigation, perhaps what we need to consider is what content should we put in the navigation? For this, we should consider what users need to see when they come to our website? Therefore, our navigation design can be based on user experience and search engine perspectives.
1. Rationalization of website content sorting
Navigation is an important part of a website. If you compare it to a person, then navigation is the head of a person. Therefore, in the navigation, we need to place the core module of the website. The core module refers to the main features and advantages of the website, services or products. Then click the corresponding link to reach the corresponding column topic page. At the same time, the navigation position is generally located at the head of the web page or the left and right positions below the head. Generally, users browse from left to right and top to bottom. So try to put the important things in the upper left corner, and the unimportant things in the lower right corner.
2. It is recommended to use text logos for website navigation
This is designed from the perspective of search engines. Many programmers like to use pictures and Flash as navigation links, and sometimes use some javascript for the convenience of the program. This is very detrimental to search engine crawling, so in order to reduce Blocking search engine crawlers. The author recommends using HTML text navigation, and using CSS styles to design the visual effects we want to achieve a good user experience.
3. The layout of navigation keywords is very important
Many SEOERs know that the layout of a website’s navigation keywords is very important, and its weight is relatively high compared to the homepage. Therefore, if the keywords are well set in the navigation layout, the weight and implementation of the column pages can be improved. The ranking of the target keywords on the column page.
4. The use of website breadcrumbs is very important
Using breadcrumb navigation on a website can clearly determine the position of a page in the entire structure of the website. Therefore, the correct use of breadcrumb navigation is very helpful in establishing the website structure, especially for large and medium-sized websites. At the same time, it is also helpful for spiders to crawl and track the corresponding columns.
5. Preset navigation click distance
During optimization, we often hear a term called click distance. Good navigation means that the click distance between all pages and the homepage should be as close as possible. Internal pages should not be more than four or five clicks away from the homepage. Therefore, programmers also need to consider issues during the design process. In order to realize that the inner pages should not be more than four or five clicks away from the homepage, we require the structure of our website to be as flat as possible. What is structural flattening? Let’s take a look at it below. Example: For example: xdjrwcom/1.html, xdjrw.com/2.html... These web pages are directly under the main directory of the website, and search engines can easily crawl them. The website structure is very shallow, so the website should try to form a The flat physical structure can facilitate website inclusion.
Summarize:
A website with clear website navigation can allow users to quickly and clearly find the products they want. There is an inseparable relationship between website architecture information and user experience. It is also an important criterion for measuring the professionalism and usability of a website. That’s all for today on how to design a clear navigation structure. This article is organized by www.dxjrw.com . Author: Mei Jianwei, I hope it will be helpful to everyone, thank you! Please indicate the URL for reprinting, thank you!
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