Since 360 launched comprehensive search on August 16, 360 search has become a hot topic on the Internet. Major webmaster websites and SEO forums are discussing the PK battle between 360 and Baidu. Should you choose Baidu? or 360? It seems that this protracted war between 360 and Baidu is inevitable. The screenshot below is an online survey on chinaz that the author conducted before publishing this article.
Judging from the voting results, most webmasters and SEO staff support 360, and many webmasters and SEO staff place their hopes on 360 comprehensive search in the future, believing that 360 search is a life-saving straw for our webmasters. In fact, this It may be more of a fantasy of ours. Reality is reality after all, and we still have to face it.
Technically speaking, there is a big gap between 360 and Baidu. Let me ask you, if someone asks you, which is the most popular search engine in China? You will definitely say Baidu. There is an obvious truth. Baidu is a large company that has been in China's search engine industry for ten years. It is only now that it has improved its algorithm and updated its technology to become the Baidu it is today. The recent large-scale K-site phenomenon, as well as the fact that articles we publish on our own website are not included, but when we submit articles to some websites, they are included. These various signs indicate that Baidu is not so perfect, and it will take time to compete with Google.
Let me ask: What about 360? For a search that was born less than a month ago, do you think the technology will be "mature"? If the technology is not good, then there will definitely be manual intervention. Baidu is already a good example. Why is Baidu 11th? Ranking, top three in three hours... and a series of questions. As a result, we can imagine that for a search engine with imperfect technology, the user experience will definitely change, and it will be like Baidu, and those of us who are webmasters will have to serve two "dunies" all day long.
In fact, we are just a pawn of 360. As you can see from the picture above, in just half a month, the search index of 360 has reached 50,000+. It is under this banner that we are vigorously promoting ourselves. We have to admire this. 360, without spending a penny, a large number of webmasters and SEO personnel will write soft articles for free to advertise for them. This may be the master level of online promotion. Everyone must be aware of 360’s rogue style, so I won’t go into details. We can’t imagine the future of 360. We can’t imagine who will be the overlord of China’s search engines in the future. We are just a pawn among them.
Instead of feeling confused all day long, it’s better to “upgrade” yourself
I still think that most webmasters do not understand the true value of SEO to their websites. They only want to obtain search engine keyword index rankings through "optimization". If they receive search engine traffic for a certain keyword, they often think that they have traffic. It means that you have everything. This is actually closely related to the social status of Chinese webmasters. Earning immediate benefits is the most urgent need for SEOers. In the SEO industry, some people have long said that SEO should be done with the purpose of building a website brand, but because this has nothing to do with ordinary SEOers, no one pays attention to this sentence.
Recently, I haven’t paid much attention to SEO because I have been too busy at work, so I feel a little more enlightened. With the rapid development of the information age, people's economic and political lives have migrated to the Internet. Search engines are also facing new challenges to improve user experience. SEO is not to study the ranking rules of search engines, but only needs to understand the overall impact of search engines on the website. Indexing rules (PS: Baidu SEO Guide). The next step is to design. Before the book SEO Art was written in Chinese, I began to think that SEO was an art. As a result, "SEO Art" was translated, and I also saw that foreigners had already learned about it two years ago. After upgrading SEO, domestic webmasters are still obsessed with content and anchor text.
When your website has a good ranking and the ranking has reached its peak, what is the next thing to do? Is it simply to maintain the ranking? If so, it will still fall sooner or later. This is also the reason why many people who do SEO cannot make a lot of money and cannot develop further.
Webmasters are still confused? Will 360 be our backer? When you are still struggling with this problem, you might as well calm down and think about yourself, and make an overall "system upgrade" for yourself.
Original address: Xiaobei Blog http://www.xiaobei668.com/webchatmarketing/943.html
(Editor: Chen Long) Author baker's personal space