Let’s not talk too much, let’s go directly to the topic. The construction of internal links on the website can increase the amount of website content included by search engines and increase the weight of the website's content pages; it can also facilitate users to conduct related searches and reduce user bounce rates. This shows the importance of the internal links of the website. Let’s analyze it in detail below.
1. Top navigation of the website
The homepage of any website will have navigation pointing to the content pages of the website, and under normal circumstances, the navigation of the website is placed at the top of the website. Website navigation must not be redirected using java scripts, because search engines cannot recognize js calls. When search engines come to a website to crawl web pages, they crawl it from the upper left corner of the website to the lower right corner of the website. Under normal circumstances, the website's column page links are added to the homepage navigation of the website, because the website's homepage has the highest weight, so that search engines can smoothly crawl the website's column pages, thereby increasing the weight of the column pages. and ranking. It is best not to use image links, because search engines will not recognize image links.
2. Links to content pages and column pages
After we determine the core keywords for the homepage of the website, we can use related keywords to make column pages. Use long-tail keywords to make the content pages of the website. If we can connect the content page and the column page, the effect will be better. When we build links to the internal parts of the website, we must be careful not to have dead links or let the links fail. The link to the best column page should point to the home page. Ensure smooth links throughout the site. If search engines enter dead links, they will not come out. Home page search engines will abandon websites with dead links. It’s also a good idea to include anchor text within the content of your website. But not too many.
3. Website structure
The structure of a website is a very abstract concept. The structure of a website includes many concepts such as website page code and website layout. What users see is the content of the website, but search engines see not only the content, but also the structure of the website. The structure of the website has a great impact on search engines crawling the website. If the structure of the website is too complex, it will Search engines don’t like increasing the workload of search engines. The level of the website should not be too deep. The website should save users' time. No one wants to spend a lot of time on a website looking for a page that is not known to be useful. If the site is built using the dedecms program, then the link structure of the website is only three layers: homepage > column page > content page. If it exceeds three layers, the search engine will be lost.
4. Site map
Generally, websites have site maps. There are two types of site maps, one is html and the other is xml map. Nowadays, there are many open source programs on the Internet that come with their own site maps. The site map is automatically updated every time the content of the website is updated. If the site map can be used reasonably, it will be of great help to the inclusion of the page content of the website. Search engines crawl the content of the website through the website map.
5. 404 page
There are many pages that do not have 404 pages. This behavior is very unfriendly. When a user visits a page on the website and the page does not exist, we should tell the user why the page does not exist. Either return to the homepage of the website, or give related pages. It should be noted that the 404 page of the website needs to be blocked in the robots file. Let the return status code of the website's 404 page be 404.
6. nofollow tags and tag tags
When we don’t want search engines to crawl a certain page of the website, we can use the nofollow tag to block search engines from crawling. The meaning of this tag is to prevent search engines from following this link. Tag tags make the content of the website easily searchable by search engines. Readers can find articles they are interested in more quickly through article tags. Using tags well can improve the weight of the website and the inclusion of website content.
What I share above are some tips that I usually summarize at work. I hope it can bring some help to new and old webmasters. If you have good opinions and skills, you might as well share them with everyone. Let’s learn and progress together.
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(Editor: Yang Yang) The author’s personal space