The best medicine to heal wounds is time. As time flies by, many webmasters and SEOERs of Baidu K sites have regained their composure. It is time to seriously think about how to operate the website again.
In fact, I believe that the vast majority of webmasters who are really obsessed with being "stopped by Baidu K" and complain through Baidu channels again and again with a sense of luck are not really cheating intentionally - —Maybe their content isn’t of high quality. Those websites that really cheat will not have time to complain. They change their domain names and immediately start the "cat is afraid of mice, that's a legend" game with search engines.
A5 Yuehuai Marketing http://www.yuehuai.com It must be emphasized that although there are a large number of "manslaughter" situations in Baidu's "K sites", and the proportion is not low, it is certain that more of the K sites are not Was "accidentally killed" by Baidu.
In a previous interview, ZAC said when talking about websites being blocked by search engines or demoted for “no reason”: “Most of them are actually problems with the website itself.” He believes that one is over-optimization, such as "keyword stacking", and the other is "a substantial increase in high-quality external links in a short period of time" (large-scale buying and selling of links), and large-scale "external links" where "the content is just meaningless interspersed with keywords" Chain" behavior and various "ranking brushing" behaviors.
Second, the website does not have unique and original content. ZAC said: "This is not actually a punishment. It just gives low-quality content the ranking it deserves. But for the website owner, it is equivalent to being punished."
In the final analysis, the vast majority of websites that were K-sited or demoted in this "Baidu Earthquake" had these two reasons, and even the vast majority of websites had both, but the degree was different.
In fact, if we dig deeper, there is a fundamental reason behind the above two points, which is that most K websites have unclear website goals. I just heard people say that Baidu SEO is very easy and easy. You can get a lot of search traffic, so you follow what others say and engage in "fake originality". In order to obtain a large number of links and improve the ranking, you continue to "send external links". Once the website is K-stationed by Baidu, there will be no website promotion channels and it will be completely in despair. .
It is conceivable that what more webmasters are thinking about now is to restore Baidu's inclusion as soon as possible and further restore their ranking on Baidu's keyword rankings.
This idea is natural and not wrong, but these webmasters must be reminded that since they have been K-sited, we must turn bad things into good things, think about the purpose of our website from the beginning, strengthen the planning of the website, and not just Baidu inclusion is the only way to promote website traffic and it is always true that "eggs cannot be put in one basket" - it is not that we did not understand these principles before, but usually it is difficult for us to choose, because "if something is not broken, it will be Don’t fix it! My website is well indexed and ranked in Baidu, and it can bring a lot of traffic, and the website operation is relatively stable. To make major adjustments to the website operation plan at such a smooth time is undoubtedly "water in the head." ".
But the problem is that now we have become a pauper with nothing, and there is obviously a problem with the website operation idea. Under such circumstances, if we haven’t taken this opportunity to think about the future of our website, we still stick to the original The practice of "copying and collecting fake originals" plus "sending external links" and blindly pursuing faster and better Baidu keyword ranking positions is also "water in the head."
Indeed, regardless of K-site or not, so far, search engine promotion represented by Baidu (whether it is search engine advertising or SEO) is still the most effective method for website promotion and even Internet marketing. We will still be unable to promote website marketing in the future. Bypass Baidu.
But even if we pay the same attention to Baidu, our operations must be different from those in the past. Not only can we no longer follow others' opinions and engage in "copying, collecting pseudo-originals" and "sending external links". And there must be a change in the way the website is operated - because the painful fact that Baidu has many "accidentally killed" websites this time has told us that even if it is done in full accordance with Baidu's "Search Engine Optimization Guide 2.0", there is no guarantee that it will be successful. It was "accidentally killed" - it once again confirmed the prediction of ZAC 7 years ago: "You cannot guarantee that you will fully comply with the rules of search engines and you will get a website valued by search engines in ten years." It is not groundless.
Therefore, even if we have to continue to focus website marketing on SEO, the specific operation methods must be different. For example, while focusing on Baidu SEO, we should also give other search engines the necessary attention; At the same time, we should also consider other website promotion and operation methods (such as Weibo marketing, SMS marketing, email marketing, QQ marketing) to form a self-contained set of website marketing combinations.
A better way is to reconstruct the website content system based on careful study of potential user needs, and on this basis, turn "sending external links" into high-quality "link bait" and further turn it into conscious SMO. (Social media optimization). Not only will more people be willing to promote the URLs you want to promote, but these links will also directly become the source of continuous traffic to your website.
If you reach this point, it will be difficult to rank in SEO, and the entire website will naturally enter a virtuous cycle of content and promotion.
Indeed, this method is not easy, but as long as it can produce results, it is worth trying. It is better than being squeezed off the bridge in the process of "thousands of troops fighting to cross the SEO single-plank bridge".
In short, being targeted by Baidu K is not a good thing. Just like your wife runs away from home, although you don't want to, you have to accept this reality. Not only that, you have to reflect, constantly improve yourself and change yourself. Then no matter whether your wife who ran away from home comes back, you will You will truly find your own happy marriage.
Therefore, whether you stick to the original website or start from scratch with a new domain name. The important thing is that in the cruel fact of being blocked by Baidu K site, we must draw lessons from it and seriously think about "how to do it" in the future, so as to further change our website promotion strategy.
Otherwise, if we just blindly vent our anger on Baidu, or just blame ourselves for not having the right idea, and still stick to the original approach, then "going from mistake to mistake is like going from home to home" is our foreseeable fate. A5 official SEO diagnosis service, please consult customer service QQ: 800017899, A5 solemnly promises to refund if it is invalid. (This article is gouyn12's exclusive contribution to "Yuehuai Marketing". All rights reserved. Please indicate the original source as a link when reprinting : http://www.yuehuai.com/article-611-1.html ).
(Editor: Yang Yang) The personal space of the author Yue Huai Marketing