Hello everyone, my name is Muzi Chengzhou. It is not easy for a webmaster to survive well in the big circle of SEO and make a difference. I introduced three points to you earlier, including the self-improvement we need to do in SEO from three aspects: SEO technology, SEO resources, and SEO mentality. For details, please see:
How to improve your own SEO core competitiveness 1: SEO technology
How webmasters can improve their SEO core competitiveness 2: SEO resources
How webmasters can improve their SEO core competitiveness 3: SEO mentality
Today I would like to introduce to you some of my views on the last point - SEO innovation.
First of all, we must clearly realize that it is not easy to be innovative in SEO. First, we must realize that innovation means change. The so-called innovation, innovation, and renewal all refer to the word "change". However, SEO only has so much knowledge. If we want to introduce the new without the support of certain SEO technology and experience, we must realize that innovation means change. It is impossible to achieve; secondly, SEO innovation means dedication. Because of inertia, change is generally impossible without external force. This external force is the contribution of the innovator. The more effort you put in, the more changes you can make. , SEO is a calm lake. The channel you dig is wide enough, the more water you can draw from it; thirdly, SEO innovation means risk. It has always been said that you will gain from hard work, and you have to innovate in SEO. , your efforts may be rewarded with failure, and it is very likely that your innovation will be punished by search engines.
Innovation is indeed not easy, so we always add adjectives such as "positive", "courage" and "bold" in front of innovation. If we can achieve the first three points, we can actually work hard in the SEO circle, but If we can do more in SEO innovation, then our SEO core competitiveness can definitely be improved to a great level. So how to achieve SEO innovation? Let’s listen to what I have to say.
1. SEO innovation requires strengthening the foundation and cultivating talents
Innovation must have a revolutionary spirit and find new, correct, and good methods on the basis of existing ones. Why innovate? Because we need to stand out and find a better foothold, so the simplest point is also the first thing we should do: national education. Keep our most fundamental SEO technology, SEO thinking and SEO resources, cultivate their most basic things, and let these things accumulate into a mountain step by step, so that we will go higher and higher, so that we can see things when we innovate The deeper you go, the more things you can dig out and the more you can innovate. The foundation is everything. A tall building without a foundation will be a castle in the air. A big tree without roots will not survive long. How can a webmaster grow without a foundation in SEO? Let alone innovation!
2. SEO innovation requires swimming against the current
What innovation needs to do is to do things that others have not done or dare not do. Many people are not aware of this. Even if they are aware, they don’t know how to do it specifically. I think when we do SEO, we sometimes need to innovate. We need the courage to swim against the current. When others go with the trend, we need to go in the opposite direction. Some people say that if you do what others don’t do, you are just pretending. Maybe when doing SEO innovation, sometimes you have to pretend, but it also needs to be very low-key. I have seen an interview with Brother Langyu, a master of making money from SEO. He said that before he earned 200,000 through SEO, he always sailed against the current like this and gained a lot of valuable knowledge. For example, he said that he had done 5 different types of The website used 5 different methods and took 3 months to apply the theoretical knowledge learned online to make the site's traffic reach more than 5000 IP a day, and then do some things that Baidu doesn't like very much, and then see how Baidu tolerates it. Let’s see how far it can go and see if Baidu will delete my site. After the test is completed, the entire site will be cleared of content, and these domain names will be used to create websites with irrelevant content to see if Baidu will view this domain name differently. In this way, relevant experiments will be repeated and a lot of useful relevant data and situations will be obtained. Just imagine who would challenge Baidu's nerves like him. We webmasters are afraid of being punished for cheating, but he doesn't care. He just wants to see how long Baidu can tolerate his behavior, so he passed such innovation These valuable experiences gained him the path to success.
3. SEO innovation should not be too simplistic.
I don’t know if you like to dig into others’ corners, but if you like to dig into others or do it sometimes, then you absolutely cannot do it when doing SEO innovation. For example, when I talked about challenging Baidu in point 2 just now, we can’t always try to challenge its authority. It doesn’t mean that we are timid, but it’s just not necessary. We also need to have more skills and methods to challenge, such as many Everyone knows about the operation of site groups. Is it OK to simply link to each other after we put the website up? Obviously it is not enough. What we have to do is to slowly study how to link to each other so that Baidu will not K-list all our sites. Lose.
Okay, there is actually a lot that needs to be said about SEO innovation. For example, SEO innovation can innovate from some small details such as your SEO technology, SEO resources, SEO strategy and SEO services. I may discuss this in a subsequent article. Let’s talk about it for everyone. If you are interested, you can also communicate with me. My QQ: 578785411
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