According to news on the morning of September 11, 360 Chairman Zhou Hongyi revealed in an exclusive interview with Sina Technology at the 2012 China Internet Conference that 360 Search will launch an open platform and is currently evaluating the possibility of accessing the Google advertising system to commercialize 360 Search. .
"360 will learn from mature search companies such as Google, integrate with internationally accepted business models, not engage in bidding rankings, and clearly separate promotional links and search results." At the same time, Zhou Hongyi revealed that he will soon launch a search engine open platform to allow high-end search engines to Quality vertical search engines enter 360 Search.
"Although we have done a web search, a video search, and a news search, it is far from enough. It is impossible for a company to do the best in all vertical searches." Zhou Hongyi said that the search engine is a distribution platform. Distributing traffic to various websites cannot accumulate it all in your own hands, let alone turn it into an "on-site search".
Zhou Hongyi said that many small vertical searches are now of high quality, such as searching for doctors on Good Doctor, air tickets on Ctrip and Elong, Dianping, Douban, etc. “360 welcomes small vertical websites to cooperate with us so that users can have professional results presented no matter what they search for.”
At the same time, 360 does not exclude cooperation with potential competitors such as Sogou. Zhou Hongyi revealed that services such as MP3 search and maps will not be provided by ourselves in the future. Currently, MP3 search for 360 website navigation is provided by competitor Sogou. "In the future, we will continue to maintain cooperative relationships with Google, Microsoft, Sogou and other companies, and will also announce a number of cooperation plans in the near future."
Regarding the brand, Zhou Hongyi said that the “360 Search” and domain name 360sou.com currently used are not the final brand and may change in the future. "We are still debating the issue of brand internally. We have done two sets before. Half of the people said Qihoo.com is good, and half said 360sou.com is good. We will collect and conduct research from users and do further research before determining the brand name. Which set."
Talking about 360 special mobile phones, Zhou Hongyi revealed that a new large-screen quad-core mobile phone will be launched in the near future, priced at 1,499 yuan. "The 360 special machine will have a built-in 360 mobile phone market. This market is already one of the largest application distribution channels in China. In the future, it will also be connected to third-party payment companies so that the 360 mobile phone market will have payment capabilities."
Zhou Hongyi admitted that some manufacturers have concerns about the special supply of mobile phones. They have offline agents and sales channels and are faced with requests from both sides. Therefore, the price cannot be kept very low, so 360 will continue to look for new partners to promote the special supply of mobile phones. develop. (Ai Wen)