2012 is a magical number, the predicted end of the world, and the end of SEOER. Throughout the history of SEO development, the SEO industry has experienced several ups and downs. When all SEOER expected the domestic SEO industry to be as stable as foreign countries, the foreign SEO industry took the lead in disintegrating, completely lifting the last fig leaf of this industry. The author below briefly analyzes the process of the SEO industry from its beginning to prosperity, and then from prosperity to complete desolation:
The beginning of the industry-the embryonic stage of search engines
In 2002, Baidu began to get involved in search engines. Competition in the domestic search engine industry is also extremely fierce. Google, Sogou, etc. are developing rapidly in the Chinese market. The SEO industry began to sprout. At this time, SEOER mainly translated foreign SEO texts, studied some top-ranked domestic sites, and summarized search engine algorithms. Various SEO industry vocabulary definitions were also born at this time, and the SEO industry officially Launched in China.
Stable development-rapid development of search engines
In 2005, search engines have been deeply rooted in people's hearts. Baidu has become the largest search engine in China. Internet companies are increasingly dependent on search engines. The development of search engines has also led to the birth of a variety of SEO training institutions, with mixed plans and different algorithms. Advertisements for website optimization and SEO training can be seen everywhere. At this time, we have reason to believe that the SEO industry will be the mainstream trend in the Internet industry in the future.
Industry Chaos - Search Engines Stabilize
The development of the industry will inevitably lead to industry disorder. At this time, SEO black hat techniques are everywhere. Some website optimization companies even advertise that they will be on the homepage in three hours and in the top three in three days. The emergence of such behavior that seriously affects the order of the industry will inevitably As a result, the development of the industry will not last long. Search engines also began to gradually participate in manual ranking instead of purely technical rankings. SEOER's commitment to customers began to fail step by step, and the industry entered a period of decline.
SEO is dead – where should SEOER go?
In 2012, Google took the lead in changing its algorithm and adjusting search engine rankings, which to a certain extent announced the demise of the foreign SEO industry in name only. Subsequently, Baidu, the largest Chinese search engine, continuously upgraded its algorithm, bringing many SEO practitioners to the end of the road. Where is the way out for the SEO industry, and where should we go from here?
Repositioning - becoming a comprehensive Internet marketing talent
After the Baidu algorithm upgrade, many SEOERs began to complain about the unfairness of search engines. However, if you think about it from another perspective, Baidu is just a company after all. The fundamental purpose of the company's existence is to make profits. Once the bidding model on which it relies for survival is threatened, the algorithm must be adjusted. Fundamentally speaking, the development of the SEO industry to this day depends to a certain extent on the misunderstanding of the SEO industry by many SEOERs. First of all, there are no shortcuts in the SEO industry. It is an industry that requires long-term accumulation. Do not believe in the manuals and secrets of some training institutions. Secondly, you must improve your overall quality and do not simply think of the SEO industry as sending external links. The SEO industry itself is only a part of Internet marketing, and pure SEO has no future.
From the above summary, the SEO industry is closely related to the development of search engines. When doing website optimization today, don’t imagine looking for shortcuts and search engine loopholes like two or three years ago. If you want to develop in the Internet industry for a long time, you must be down-to-earth. Diversified development is the ultimate trend in website operations. Original article: http://www.snsnf.com/ Please indicate the source for reprinting
(Editor: Chen Long) Personal space of the author Cheng Jianghong