The author uses Sogou browser, and naturally uses its navigation URL. Speaking of navigation URLs, China’s several navigation URLs have their own merits. I will not comment here, but recently I have observed a small change in Sogou’s navigation URL. That is, news has been added to the Sogou navigation website, which includes real-time hot topics, celebrities, videos, games, military, women, entertainment and other popular news. There is also a refresh function, which means that you can quickly find the most popular news at the moment. Maybe this is borrowed from the principle of search engine spider crawling. The content comes from major authoritative websites, such as Sina, Sohu, NetEase, Phoenix, China Online TV, First Video, etc. These are credible news from large websites, rather than just news from Sohu. The author still agrees with this point. In fact, I haven’t talked about the real core content of today yet. I just introduced the news of Sogou Navigation website.
What I mainly want to introduce to you today is why news is added to the Sogou navigation website, and what kind of inspiration it can give us webmasters. How did the author analyze Sogou's inclusion of news? It was because the author accidentally learned why the CEO of Sohu Video placed news in the first position of the navigation. In fact, the big video websites do not do this now, such as Youku, Tudou, iQiyi, and LeTV. The first place in the navigation is movies and TV series. Sohu Video was like this before, but later Sohu Video moved the news column to the most prominent position. According to their CEO, this was to cultivate user habits.
Why does news cultivate user habits? In fact, the majority of netizens have the habit of reading news. As long as they see the news they like, they will click in to read it. If it happens more often, they will see the news they like every time in this place. I will become accustomed to this website in the future, because the news is an endless TV series. In the past, Sohu Video spent a huge amount of money in the process of buying TV series, but this method could only attract short-term traffic. Later, when someone else has a better and more popular TV series, they will choose to leave you without hesitation. Therefore, popular TV series can only bring traffic, but cannot retain traffic. It is not conducive to cultivating user habits and users have no sense of belonging. News actually has this function. If a user finds that the recommended news here every time is the news he likes, he will naturally think of you next time he wants to read news.
When users become accustomed to you, it will be a matter of course for you to recommend your product. The purpose of adding news to the homepage of our Sogou navigation website should also be the same, which is to cultivate user habits. As we all know, the navigation website has no technical content at all. It takes a few hours to navigate a website. These big companies win because of the clients they have. For example, the 360 navigation website is built using a browser, and the Sogou navigation website is also built using a browser. Baidu's hao123 has lost its throne as the number one navigation website because it does not have the protection of a browser. Why are I telling you this? The reason is that all website navigations in the world look the same. Using your Sogou navigation website is the same as using 360 navigation website and hao123. This kind of switching cost is quite low. In other words, the navigation URL itself does not have any stickiness. The purpose of doing news on Sogou Navigation website is to create user stickiness, which can also be said to cultivate user habits.
For example, if a user is used to reading news on the Sogou navigation website, which recommends the news he usually likes, if he switches to the 360 navigation website, he finds that the news he likes cannot be found. At this time, he still needs to look for it himself every time he reads news. Besides, this is time-consuming. Time is also a cost, isn’t it? And you can read it directly on the Sogou Navigation website, how simple it is. If a person who is accustomed to using Sogou navigation website puts 360 Browser or Sogou High-speed Browser in front of him. The premise is that the default navigation URL is their own. I believe users will get used to using Sogou Navigation URL, so that people will use it together with its browser. This is the cultivation of user habits, and it is also the real reason why Sogou Navigation URL recommends news. reason.
So what kind of inspiration does this have for us webmasters? I want to ask everyone, does your website have content to cultivate user habits? Do users think of your website whenever they want to see this kind of content? Some corporate websites have thousands of Never say that you have it, and don’t say that there is news on your corporate website. Because those news are only for a few people in your own company, and users don’t care at all. Therefore, if you want a user to be loyal or accustomed to using your website, your website must have a type of content that users like, and it must be the latest and most authoritative content. For example, a joke website specializes in current affairs jokes. It combines current hot events to make a joke and compiles it into a paragraph for everyone. Over time, users will think of your website as long as they want to see this kind of content. Once this habit is developed, we can recommend other content or advertisements on our website. Let users like our site more or make money. In the end, those who win users will win the world, but retaining users requires wisdom. The content of the article is originally shared by Chuanyangtaiquan Water Pump http://www.taiquanshuibeng.com/ . I hope that the webmaster friends will have a new and in-depth understanding of the website content and win users. Thank you.
(Editor: Yang Yang) The author collects the personal space of the funniest jokes on Weibo in 2012