Since Baidu’s several algorithm catastrophes in June this year, more and more SEOers have chosen to launch SEO circles, and some have lost their jobs because the algorithm adjustments have affected rankings. Many people are questioning Baidu’s purpose of doing this for its own benefit. Baidu promotion is the PPC advertising business, and countless webmasters have gathered to click on Baidu ads to oppose Baidu! So now there is a call that SEO is dead and PPC is king. In view of this point of view, let me give some reference opinions.
First of all, SEO is not dead. Search engine algorithms are constantly being adjusted, and the more frequent adjustments are made, it means that there is a problem in the industry itself. Domestic SEO has been extremely popular in the past two years. Black hat cheating is prevalent and there are countless fraudulent sites. As the leader of this ecosystem, Baidu cannot care about the quality of the websites in its own ecosystem. Therefore, algorithm adjustment is an inevitable trend. SEOER should also adapt to this environment. Only by cracking down on these black hats can white hat SEOs have a better living environment. From another perspective, a short-term storm may be a better rainbow tomorrow. I believe many white hat SEOs will still understand this meaning. Liu Minhua believes that although black hats can help you gain rankings in the short term, your living space will become smaller and smaller in the future. Baidu is constantly upgrading its methods to combat black hats. I believe that SEOERs will still have a bright future.
As for PPC advertising, more and more companies have joined Baidu's promotion business. Regarding the benefits of bidding, I will not elaborate here. Regarding whether there is a hostile relationship between Baidu promotion and SEO, currently, webmasters are questioning it. From a system perspective, Baidu promotion and natural ranking are two independent ranking systems, and there is no connection between the two. But in terms of interests, the two are indeed in a life-or-death situation. So people exclaim "SEO is dead, PPC is king" are all based on the antagonistic relationship between the two. However, in Liu Minhua's view, these are just speculations by webmasters. It makes no sense to say that the interest relationship between the two drives Baidu to punish webmasters' websites, because webmasters are also Baidu's bread and butter, and search engines also live in the hands of millions of people. In an environment with tens of thousands of webmasters, deviating from the interests of webmasters is not conducive to Baidu's survival and development.
I still believe in the saying, a big tree attracts the wind! Baidu’s platform is too big, and it affects the interests of countless webmasters and companies. Therefore, any problems involved will be infinitely magnified. I want to say that if your ranking fluctuates greatly in Sosou or the new 360 Sosou, you probably won’t care at all. Interests are an eternal contradiction. Whether to do SEO or PPC, it is up to you to decide!
This article is originally from Liu Minhua, written specifically for LED display http://www.sztop168.com/
(Editor: Yang Yang) Personal space of the author Liu Minhua