Lee Odden, CEO of ToPRank Online Markerting, gave the opening speech at the Minneapolis Internet Marketing Summit. He spoke on the combination of SEO and social media, which will be of great benefit to businesses trying to succeed in this area.
As social networks and search engines become more and more closely integrated and innovative, the combination of search and social networking is growing. Here is a summary of this informative talk:
What would happen if Google's traffic disappeared tomorrow? What impact will it have on your marketing and business? For many, this spells disaster. This demonstrates the importance of diversifying the sources and share of online buzz your brand relies on.
Search and social media are combined in many ways: when you compare the first-line search engines, more and more search engines themselves are on a social platform, and more and more content on the big engines is also social.
Consider enhancing your content through social channels to reinforce the results you get from organic SEO.
Google dominates search, but should it dominate your marketing?
Lee shared some statistics to help diversify your traffic and reduce fluctuations in digital influence.
*According to Nielsen's survey, 90% of consumers trust recommendations from peers, but according to Larry Weber's survey, only 14% trust advertising
* Facebook added 200 million registered users in less than a year.
*Facebook surpasses Google in weekly traffic in the US
*According to comScore statistics, the second largest search engine is not Yahoo, but Youtube
*80% of companies use social media for recruitment, 95% of which use LinkedIn
These statistics paint a clear picture: social media is critical to the integration of search and marketing. According to SEMPO, 35% of B2B companies integrate social media and search engine marketing. What about your brand?
HubSpot is a great social/SEO example, their push marketing generated 20,000 leads in one month.
How does search and marketing mesh with public relations and media relations? Study the following situations
89% of journalists use blogs
65% of journalists use social networks
52% of journalists use Twitter
Jon Gordon from NPR noted: I use search for almost every story. I use social media to find a lot of supplementary information, as well as for news inspiration and feedback.
How to Leverage SEO for Marketing and PR
If you have a keyword list, you can share it with your PR department and create content for reporters to take advantage of.
How to combine seo and social media
Adding a layer of search to your social campaigns, are you amplifying the power of keywords through social sites? If not, you should. Give your keyword dictionary to your social media
Marketing and PR departments are used to conduct marketing. Gradually this will bring higher visibility to both Google and social search.
One of the problems with social media and SEO is that they are stored in certain organizations, but you can put them together to enhance the effect. You cannot accept the separation of socialization and SEO. In fact, if you're in a competitive category, it's hard to compete if you don't do this. As an example, unless you promote content to a large number of people, it's difficult to get many high-quality, natural links.
E-commerce is social
Target, 1-800 Flowers, and other e-commerce brands are becoming social. In order to pay and access social networks at the same time, they combine online payments with social websites. Such companies are making their customers' social networks part of the payment process.
Consumer services are social
Big brands use social tools for CRM and discovery of consumer opportunities. The only thing you need to do to find an opportunity like this is ask a question that your customers are looking for an answer to, and that you can answer.
More importantly, people are social and have the habit of searching. As long as there is content that can be stored, there are opportunities for optimization.
Is social a threat to search? No, the search remains unchanged. Social sites are popular, but based on consumer data and network characteristics, they are not a threat to search.
4 keys to social SEO
listening, content, socialization, measurement
listen. Understand the channels so you can make smart choices about your strategy. Listen while mining social keyword research data for you from your target audience. If you have a social media listening report, you know it will be keyword-based and there is value in understanding the language your audience is using.
Thanks sinreal for your contribution