External links, optimizing external links for website SEO are very important. External links are an indispensable part of improving the ranking of a website. Many webmasters have friends who desperately send external links every day in order to improve the ranking of their websites. But, do you know? The establishment of external links is also divided into wrong and correct. Not every external link you send is correct and effective. So, are the external links you send correct? Now I will tell you some misunderstandings about external links in website optimization.
1. Misunderstanding about external links: The more external links you do, the better
Many friends have seen those big websites ranking so well, and after checking their external links, they have an amazing number of tens of thousands and tens of thousands, so they all have a misunderstanding, thinking that the more external links are built when optimizing the website, The better, the more external links, the higher the ranking. In fact, this is not the case. It is wrong to think so. External links are also divided into grades and qualities. It’s not about making external links to a website, but about being precise.
There are also many friends who sent a lot of external links to the website when they first established it. As a result, the website was pulled out by Baidu and it could not be restored for a long time because your website did not even have good content. Baidu When spiders come to your website, they find that your website has nothing substantial and no valuable content for spiders to collect, but there are many external links. Baidu may treat your website as a garbage dump or a cheating station. . Therefore, don’t make this mistake when you start a new website. Please build the content of your website well before sending external links. It is best to wait until the website has some inclusions before building external links. Don’t do too many external links at the beginning. , it is best to send a few external links every day. Of course, as mentioned above, there are right and wrong ways to send external links. So, what is the correct way to send external links?
(1). It’s not about having too many external links, it’s about being precise. Not all the external links you publish on all websites are very beneficial to your website. You should choose old sites with high weights to send external links. These old sites are searchable. In the eyes of engines, all authoritative sites are important. Therefore, external links to your website that appear on authoritative websites are very powerful and high-quality external links.
(2) Try to avoid creating junk external links. So, what kind of external links are junk external links? Junk external links refer to links that have no quality and no value. For example, there is no text content in a topic post, but all the content is There are a lot of external links and a lot of anchor text. The links in such posts are junk external links. There are also external links contained in replies that are completely unrelated to the content of the topic post. In other words, your reply has no quality and no value. It is purely for the purpose of creating links. For example, if your reply is something like "Not bad, like it." Words such as ", passing by" can be regarded as spam external links. Therefore, when making a signature link reply to a forum reply, you must carefully reply to the topic thread, and do not just type a random reply. In addition, the external links contained in the advertisements posted in groups using the registration machine forum are also junk external links. In order to quickly increase external links, some friends use postings to send a large number of posts in groups, creating a large number of junk external links. This way is incorrect. The external links of our website should be built in a high-quality and valuable article. After the search engine includes it, it will consider it a valuable article, so the links contained in the article will naturally be allocated. weight.
2. Misunderstandings about exchanging friendly links
Nowadays, there are still many webmasters who only focus on the PR of the other website when making friendly links, and specifically look for websites with high PR to exchange friendly links. Websites with low PR are basically rejected when looking for friendly links. In fact, this This is a wrong approach. For Baidu, there is a difference between Google's algorithm and Baidu's. When making external links, it is not necessarily just for PR. We should observe the number of Baidu inclusions of the other party's website, the Baidu snapshot time, and look at the other party's website. The speed of collecting articles. Generally speaking, if an article is published and collected in seconds, the weight will definitely be very good. There is also the ranking of the website and the number of friendly links on the website (the number of friendly links should not exceed 50). You can also check Depending on the speed of development of the other party's website, we can also consider it if the other party's website is very promising. But generally speaking, websites with high PR will not be much worse. Of course, when we exchange friendly links, if the other party's website has no PR, but Baidu's weight is very high and all indicators are very good, we can still exchange friendly links with him. of.
3. When building external links, you need to pay attention to extensiveness
Many friends do it on a few websites every time they build external links for their website. In fact, this is not correct, because if you send external links to these websites every time, if these websites are searched one day What if the engine is demoted? If the engine is demoted, the indexing will probably be reduced. Then, won’t the external links of your website be reduced on a large scale? If a large number of external links are reduced at one time, then the ranking of the website will definitely plummet. Therefore, when we do external links, we must pay attention to the breadth of external links. A website that wants to get a good ranking should have external links in forums, blogs, and various websites. Although there is talk of external links. Links should focus on relevance, but I think relevance is not very important. External links from irrelevant websites also have weight. Of course, the premise is that the external links you make must have a certain quality. In addition, you should have different accounts for posting external links. Don’t have the same account name on every website and forum. I personally think that search engines can identify the publisher of external links. If you post external links on various websites, If the account name of the link is the same, then the search engine will know that the same person is sending the external link every time. You are intentionally optimizing the SEO of the website, because the search engine likes the natural external link. If you send If the external links are published with many different ID names, then the search engine will feel that many different people are recommending your website, indicating that your website has value, and it will also give a higher weight.
4. Persistence in building external links
Many friends started doing external links every day. After doing it for a period of time, the website had a large number of external links, but after a while, they ignored it and suddenly stopped, or they spent three days fishing and two days drying the Internet. It is wrong to do some external links today but not tomorrow. If you do some external links tomorrow and then do it again after N days, the construction of external links must be carried out in a long-term and stable manner. There are several reasons. First, you send a lot of external links to the website every day, and one day it suddenly stops. It is like a factory that produces a lot of goods every day, but one day it suddenly stops working and produces nothing, and it will be distrusted by others. , or are considered to have no strength and are about to face bankruptcy or other accidents. So in this case, search engines will not trust your website, and may think that your website is cheating. Therefore, there will be no good rankings, because search engines pay great attention to user experience. Second, many of the external links we generally make are time-sensitive and survivable. If you have done a lot of external links before and obtained a good ranking, because every update of the search engine will basically K drop some pages. , external links, if you stop for a long time without making stable updates to increase external links, the website's external links will gradually decrease after many updates from search engines. Then as the website's external links decline sharply, the ranking will naturally also decline. Therefore, I personally suggest that the external links of your website should be steadily increased every day, more or less. Do not ignore external links after your website gets a good ranking, because after your website gets a good ranking, At the same time, other websites are also constantly improving and working hard to build, and you will naturally slowly fall behind others.
While doing external links, you should also pay attention to strengthening the construction of your own website content. Don't just do a simple one, because search engine optimization is based on user experience. If the content is not good and there is no substantive content, However, external links are very powerful and cannot get a good ranking. In fact, you don’t need to pay much attention to the construction of external links. After you build the content of your website, the ranking will naturally be good. I personally recommend that a newly built new website should not be too Pay attention to external links and complete the content first. Of course, if a website can have excellent content and external links at the same time, it will definitely get a good ranking!
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