Regarding the announcement of "Algorithm Upgrade on Hyperlink Cheating" issued by Baidu on the 23rd, I believe that many people have studied it carefully, because every Baidu algorithm upgrade has a profound impact on us grassroots webmasters. If we ignore At one point, it is very likely that station K will be waiting for us, and all our previous efforts will be in vain. Most of the official stuff is careless, and many places are not clearly expressed clearly. Below, Pang Riquan raised some questions about combating hyperlink cheating, hoping to get answers from everyone.
1. How to identify which links are purchased or sold with money?
Of course, it is easy to distinguish when buying or selling external links in large quantities. For buying or selling external links, it is just a one-way link to a website with high PR and low PR. However, it does not rule out that a small number of webmasters know each other, such as establishing a one-sided friendship. Links are not impossible. If some webmasters have very good connections, one of his new sites is likely to get links from high PR websites. In this case, it is really difficult to judge. Even if a "wealth group" is established to investigate the economic flows of both parties, it will not be of much use. In this case, I think it all depends on "character." If you have good character, you'll be fine. Otherwise, even if it is unjust, I will keep you for a month and a half, but there is nothing you can do.
2. What are worthless web pages and sites?
The "Algorithm Upgrade Regarding Hyperlink Cheating" announcement points out the need to combat "cross-chains established by creating a large number of worthless web pages or sites." What are the criteria for search engines to identify worthless web pages or sites? We all know that worthless web pages are web pages that are not helpful to users, but each web page is targeted at specific users, and the information in each web page contains More or less value. There are also search engines that capture web pages, which is like a blind man feeling an elephant. It is difficult to make a true and accurate judgment on whether a web page is valuable.
Also, are cross-chains in the same industry considered cheating? For cross-chains in the same industry, just like Taobao, merchants are trying to brush each other’s reputations. To brush each other’s reputations, Taobao also has Alipay and Want Want monitoring them. , then what is the basis for search engine judgment?
3. Are there any penalties for leaving links to irrelevant websites?
"Algorithm Upgrade of Hyperlink Cheating" has a relatively classic sentence: "Specific actions to combat deliberate manipulation include, but are not limited to, the following examples." It should be noted that "but are not limited to." There are just some hyperlink cheats that have not been listed yet. For example, is it possible that the large number of links left by the medical industry on webmaster forums will be punished? In major webmaster forums, you can see that most people reply to posts with no content at all, and directly put six or seven irrelevant links. Going up, if this approach is effective, it can only attract search engines to crawl the target website, or increase the exposure of the website. But even if there is no punishment for this kind of practice now, it will definitely be negatively affected in the future.
4. Will websites with hidden links be punished?
Anti-hyperlink cheating punishes sites that "add hidden links to high-quality sites by scanning website vulnerabilities." This penalty is a matter of course. But for those high-quality websites that are black-linked by others, are there any negative impacts? Generally speaking, websites that are black-linked have a great negative impact. However, since we know that we are being blackmailed, why should the victim be punished? It’s like being punished for being robbed by others. Isn’t this very innocent?
The last thing I want to say is that search engines still protect the interests of most people. As long as you follow the search engines and you have good character, search engines will not hurt you. Only those webmasters who want to play tricks with search engines will mostly be killed by themselves.
The article was originally designed by Shenzhen website http://www.netpai.com (Pang Riquan). Please indicate the source when reprinting.
(Editor: Yang Yang) The author’s personal space