A marketing website refers to a corporate website that takes modern Internet marketing concepts as the core, takes search engine optimization performance and good user experience as the standards, and can maximize the conversion of visitors into customers. I believe that 99% of companies do not build websites for the purpose of providing customers with Others appreciate it, but to better expand your business and promote your products.
Marketing corporate websites must first comply with SEO rules, because so far, search engine optimization rankings have become one of the most important means of website promotion. Therefore, to become a marketing website, there are some functions that must be available:
1. Generate static functions:
Compared with website pages with dynamic parameters, static website pages are more friendly to search engines. Search engines also prefer to include static website pages. In addition to being friendly to search engines, static website pages are much better than dynamic website pages in terms of user opening speed, server resource load, program operation and database query efficiency. Therefore, as a marketing website, the function of generating static pages is essential.
2. Dynamically change the title, keywords and description tags of each page:
The traffic brought by the homepage of a website is limited, and current search engines are still somewhat repulsive to SEO optimization of the homepage of the website, especially excessive optimization. Therefore, a marketing website relies not only on the keyword ranking of the homepage, but on any page of the entire website. This requires that every page of the entire website has its own unique title, keywords and description tags. If it is an enterprise's product page, it is best to use the product name + company name as the title. If it is a news page, it is best to use the news title + company name as the title, and the keywords and description tags are best added manually in the background, so It can be more targeted at the keywords we need.
3. News release function:
The benefits of a website with a news release function are self-evident. First of all, it represents the formality of the company and can provide timely feedback to their customers through the website. And a website that is favored by search engines must also be a website that is frequently updated. If your corporate website has a news release function, you must make good use of it. Use it to tell your customers about your company's latest developments, and use it to tell search engines that your website is a "live" website. .
4. Friendly link function:
The function of friendly links realizes the integration and interoperability of websites. Its establishment can increase the number of visits to your website, increase the chances of cooperation between your website and other websites, and improve the visibility of your website. For search engines, friendly links will increase the weight of your website in the search engine, thereby improving the overall ranking of the website. Therefore, the function of friendly links is an indispensable and important function of a marketing website.
In addition to the above functions of some marketing corporate websites, marketing websites also have many differences from traditional websites, such as w3c international standardization using div+css code structure, JS packaging, internal links and other details. This requires network companies to have some professional technical and operational experience. When serving customers, they should start from the details and start from the customer's perspective, rather than simply completing it for the sake of completion. . .