Recently I have been promoting my new website (Dr. Linux http://www.linuxboss.cn), and I have mastered certain skills in the process. In addition to insisting on originality, high quality, and helpful content for users, , there are some other techniques, which are some details that need to be paid attention to in promotion. Grasping these details will make your promotion more effective and achieve the best promotion effect in the easiest way.
Today, let’s share some tips that we should understand and pay attention to when writing soft articles.
Before we do promotion, we must make some subtle adjustments to our articles. These adjustments include the accuracy of wording, the fluency of sentences, the persuasiveness of words, etc. Improving the quality of content is fundamental. Without good content, it will not be of substantial help to people. Such soft articles are lifeless promotion. If we can write a high-quality article that users can’t put down after reading it, and even save it in the end, it will make people feel meaningful every time they think about it, and they will naturally admire the author and even pay attention to some of the author’s works. Behavior, for example, we born in the 1980s read one of Han Han's works and resonated greatly. Naturally, we will often consciously pay attention to some reports about Han Han, and sometimes even take the initiative to search for information, news, and blogs about him online. , articles, etc., the same is true when we write soft articles, so writing one good soft article can sometimes have better results than writing ten low-quality soft articles.
In terms of content, remember to do some invisible publicity. The principles to be followed in invisible publicity are: 1. Don’t be far-fetched (i.e., the advertising shouldn’t be too serious); 2. Set up suspense for readers and let them take the initiative to enter the website you are promoting. . The latter is a sublimation of the former. These two points are simple to say, but sitting up requires a lot of wisdom. This is the handling of details and the grasp of details. Some common methods used by some colleagues are to use examples to promote. For example, when they talk about one of their arguments that is difficult to understand, they will cite the website they promote to illustrate the problem, and readers will naturally By entering the website to understand the author's arguments, if readers find it useful to them after entering the website, they may remember the website. At this time, the author's promotion plays a role. Also, writing a friend is to write an article specifically about what you have learned about the promotion of a certain website, so that people will quickly become interested, and then go to this website to confirm the author's experience.
Of course, the above mentioned are some of the methods that webmasters take to promote their own websites. In fact, the same is true for other websites, but the professional knowledge you want to talk about is different. If you are making an animation website, you have to write some knowledge about animation. When you give examples, the readers are still unfinished. , you can prompt them to enter your website to learn more.
If your article also contains pictures, website watermarks are essential, but you must remember that the watermark must not affect the beauty of the picture. The prerequisite for not affecting the beauty is that the watermark cannot be too large. Secondly, the watermark cannot be too obvious. As long as it can Just see it clearly. I summed it up as: Don’t be ostentatious and half-cover your face with the pipa. Personally, I feel that this will have a better reputation effect. Otherwise it will have the opposite effect.
In fact, when we do soft article promotion, we must grasp one of the major strategic goals; brand effect; to make our articles into a brand, or to incorporate the brand you want to promote in the articles, always increase the exposure, and do a good job Brand reputation. Here I am just talking about building a brand for your own soft articles. This brand can be the name of the author (including real name and pen name), or it can be the name or URL of the website we promote. These two methods are currently used by many friends, and both have achieved good results. For example, the promotion once done by the website manager Jiang Likun has now achieved very good results. In addition, Mou Changqing also uses this method to gain popularity on the Internet. Create a good brand for yourself in this virtual world. When creating a brand for soft articles, you can generally put your brand in the title or add your signature at the end of the article. If you still have a vague understanding of this, you can take a look at the writing method at the bottom of my article. It is just for reference. In fact, we can use our brains to come up with many good writing methods and methods.
Modify the content of your soft articles carefully, and your promotion effect will be twice the result with half the effort.