1. What is home appliances going to the countryside?
Answer: The policy of bringing home appliances to the countryside is an important measure to thoroughly implement the Scientific Outlook on Development and actively expand domestic demand. It is an innovative breakthrough in fiscal and trade policies. The main content is to comply with the new trend of farmers' consumption upgrading, use fiscal and trade policies, guide and organize industry and commerce to join forces, develop and produce household appliances that are suitable for rural consumption characteristics, have reliable performance, guaranteed quality, high quality and low price, and provide products that meet the needs of farmers. circulation and after-sales services; provide a certain proportion of financial subsidies to farmers when purchasing home appliances included in the subsidy scope, so as to activate farmers' purchasing power, expand rural consumption, and promote the coordinated development of domestic and external demand.
2. Question: What are the innovations in the subsidy policy for home appliances going to the countryside compared with other fiscal subsidy policies?
Answer: The policy of fiscal subsidies for home appliances going to the countryside is to provide subsidies to farmers for purchasing home appliances sent to the countryside. It is most critical to design policies such as subsidy varieties and models, subsidy proportions, and subsidy fund burdens, and to design the subsidy process that is scientific, reasonable, and simple and easy to implement to ensure that subsidy funds are allocated to farmers in a timely manner. However, the policy of sending home appliances to the countryside is different from other subsidy policies for farmers: First, in the past, subsidies to farmers mainly focused on production, while sending home appliances to the countryside is a subsidy for the consumption link. Only farmers who purchase home appliances are subsidized, which directly stimulates Consumption. Second, the home appliances going to the countryside use fiscal policy levers to guide production companies to design, develop, and produce products suitable for rural consumption and improve after-sales services. At the same time, they guide dealers to improve the rural home appliance distribution network and improve the rural consumption environment, achieving the goal of fiscal policy and production, The combination of trade policies benefits the people, enterprises, and the country. Farmers gain benefits, enterprises gain markets, and the government gains the support of the people. This is the innovation of this policy.
3. Question: How was the policy of comprehensively promoting home appliances to the countryside introduced?
Answer: In order to implement the spirit of the State Council's instructions on promoting home appliances to the countryside, the Ministry of Finance and the Ministry of Commerce, based on repeated investigations and studies, have proposed policy ideas for fiscal subsidies to promote home appliances to the countryside. In order to advance steadily, a pilot program of home appliances going to the countryside has been carried out in three provinces and one city, Shandong, Henan, Sichuan, and Qingdao, since December 2007. A financial subsidy of 13% of the product sales price will be provided for color TVs, refrigerators (including freezers), and mobile phones. Direct funding. The pilot has achieved remarkable results, with farmers gaining benefits, enterprises gaining market, and the government gaining public support.
On the basis of summarizing the pilot experience, the Ministry of Finance and the Ministry of Commerce believe that it is necessary to speed up the promotion of home appliances to the countryside, so as to further maximize the policy effectiveness of fiscal subsidies for home appliances to the countryside in expanding domestic demand, improving people's livelihood, and promoting the construction of a new socialist countryside. . With the approval of the State Council, while the three provinces and one city in the pilot program will continue to be implemented, Inner Mongolia, Liaoning, Dalian, Heilongjiang, Anhui, Hubei, Hunan, Guangxi, Chongqing, and Shaanxi, which have relatively complete home appliance sales and after-sales service networks and high local enthusiasm, will be included. The promotion area covers a total of 14 provinces, autonomous regions, municipalities directly under the Central Government and cities under separate state planning. In order to maintain policy fairness, the implementation time of home appliances to the countryside in various regions (including the pilot period in three provinces and one city) is tentatively set at four years.
In accordance with the spirit of the 36th Executive Meeting of the State Council, in order to further play the role of the policy of sending home appliances to the countryside in expanding domestic demand, especially rural consumption, the State Council decided to promote the work of sending home appliances to the countryside as soon as possible across the country. Recently, the Ministry of Finance, the Ministry of Commerce, and the Ministry of Industry and Information Technology issued the "Notice on the National Promotion of Home Appliances to Rural Areas" (Caijian [2008] No. 862).
4. Question: What results have been achieved in the pilot program of home appliances going to the countryside?
Answer: After one year of practice, the pilot has achieved remarkable results. Enterprise data shows that 3.5 million units (units) of the pilot products have been sold, with sales reaching 5 billion yuan. Compared with the same period last year, the sales volume of home appliances in the three provinces and one city in the pilot program increased by 40%, and the growth rate increased by 30 percentage points. The pilot products of home appliances sent to the countryside have become the first choice for farmers to buy home appliances, improved people's livelihood and were welcomed by farmers. The introduction of home appliances to the countryside has opened up new market space for enterprises. In order to provide better sales and services, pilot enterprises have actively shifted their focus to rural areas, actively researched and developed marketable products, and developed and integrated rural home appliance distribution networks. Many companies reported that the pilot program of home appliances in rural areas has purified the rural home appliance market environment and effectively cracked down on counterfeiting. The originally loose marketing channels have become tighter, and traditional home appliance mom-and-pop stores have begun to transform into chain operations.