There are many methods of website promotion, such as blog promotion, QQ group promotion, forum promotion, search engine promotion, etc. There are probably as many as twenty or thirty. But in fact, the most basic and effective method is the "killing" method that Zhang Nan mentioned today.
In fact, website promotion is just a sales channel, such as his brother's "telephone promotion", "media advertising", etc., so no matter how the form changes, the purpose of promotion is to get more attention and sell the product. Cultivate loyal customers and enhance corporate brand. In the final analysis, it is to help the company make money, and to make more money stably.
So think back to what is the most primitive way of selling, which is sales! When it comes to sales, I have to think of selling insurance. I remember that my brother was an insurance business for a while, and his method was to ask everyone in his family to buy insurance for him. In fact, most of my friends who work in insurance started out this way. In fact, this is also part of the training provided by insurance companies to new employees. I believe this is also one of the main sources of the term "kill ripe". So from this we can see that insurance companies are actually very effective. They not only have direct sources of benefits, but I believe they also have potential sources of benefits.
The so-called "killing ripe" here is not a derogatory meaning. Because of this method of sales promotion. Because if you don’t “kill” someone, don’t expect others to be “killed” by you:
"Killing familiarity" is the recognition of one's own website products
If the products your website provides are good enough and the services provided are adequate, you will definitely be the first to recommend it to your friends. What if you don’t know what the advantages of your product are? If you are not willing to recommend it to your friends, how can you expect others to accept your product? If they won’t accept your product, what’s the point of promoting it? What effect can spending millions or tens of millions have?
Therefore, as a promoter, before promoting, you must understand your product and know what your advantage is. Is it price? Is it a service? Is it quality? Or in any other aspect, instead of spending so much money on promotion, it is better to focus on how to make the product good. Because truly good products don’t require too much effort to promote. Only by deeply exploring and designing product value can you conduct targeted promotion activities and maximize product value.
"Killing familiarity" is a stable promotion method
For example, I work in the tourism industry. I will tell every friend that if you want to travel, just come to me. Our products are absolutely legitimate, and the price guaranteed to be sold to you must be advantageous. I will make it for you. guarantee. Now I bring about 50,000 traffic to the company every month. Although it is not particularly large, it is a steady growth. Our company has more than 200 people, and the entire group has about 1,000 people. If everyone introduces it to their friends, there will be about 1000W-5000W of traffic every month. Of course it's just a hypothesis, but what kind of promotion method can get so much profit without spending a penny on promotion fees?
Being "familiar" can give you a greater sense of belonging to the company
"Killing the familiar" kills one's own relatives and one's friends. Then you will naturally find ways to serve your family and friends well, because we want to "have face" and be thanked by our friends instead of complaining. So once you "familiarize" someone frequently, you will have a sense of responsibility, because he will give you "face" and let you "do favors". So you will run the company as your own, and your attitude towards work will naturally be different. You may not only be content with your own job, but also think about the company, because you will have praises and naturally complaints. So you can help the company work together to improve our products, services and operations.
Therefore, promotion is not a matter for "sales people" and "promoters", but should be a matter for the entire company.
What "killing familiarity" does is word of mouth
First of all, the prerequisite for building word-of-mouth is to provide good products and services. Products include price and quality. Once you meet the above prerequisites, word of mouth will naturally be easy to achieve. In fact, more than half of my 5W monthly traffic comes from friends of friends and relatives of relatives. You will gradually find that the company's reputation has been built up, the products are of high quality, the service is guaranteed, and there are internal staff who will of course recommend it to others. Through such a cyclic word-of-mouth effect, it is naturally achieved. Even if internal people leave one day, the company's products and services will still leave a deep impression on users.
"Killing familiarity" can enhance the competitiveness of enterprises
We all know that user experience is a test of endurance. Because we are "experienced", our users' tolerance will definitely be higher. For example, a friend of mine went to Qingdao for a trip. When he arrived at the hotel, he discovered that the hotel didn’t know anything about it. This is actually quite common in the travel industry. Then I hurried to deal with the matter (actually the reason was that the hotel salesperson left work the night before). Not explained clearly). Finally, the hotel sent a fruit basket as compensation. If it were an ordinary customer, he would definitely be angry and would definitely complain to him. But if it is a "familiar" customer, the idea is different, "We are all friends and it is good to have fruits as gifts. It is really safe to ask him for help."
As we all know, it may not be difficult to create a brand image, but it is indeed very difficult to maintain a brand image, which requires us not to make too many mistakes. And "killing familiarity" can tolerate our mistakes. While ensuring our brand image and customer impression, these mistakes can gradually improve the quality of our products and services, and gradually enhance the overall strength of the enterprise. Why not? Why?
So if you want to promote externally, it is better to start with internal promotion first, but you must tell your employees why you want to recommend it to your friends, why your friends want to buy it, and what benefits you can get from promoting it to your friends. . In fact, we have been doing channels and distribution. If we want to do it, why not build our own internal channels first?
A friend of mine told me before that we need to adhere to standards. If we give employees an employee price, our settlement process and fund clearing process will be very troublesome, which is not conducive to the long-term development of the company. In fact, personally, I think his vision is not long-term enough, because he did not see the potential benefits of "killing people". And all we need to do is to slightly add a process, which can bring huge profits and service support to the company.
Let us pick up our own weapons to "kill the familiar" and mobilize every member of the company to promote the website together!
Original from Zhang Nan's website planning ( www.znnblog.cn ) blog. Free reprinting is welcome, but please be sure to keep the reprinting address, thank you.