A fashionable lifestyle that connects everyone. This is search. Ever since Jerry Yang discovered this new continent of technology, pioneers have been bringing their treasures to a hungry world. After Yahoo, Sohu, Google, Baidu... even Microsoft, which focuses on operating systems, is also ambitious to enter the search market. According to the latest "China Search Engine Market Area Forecast 2008-2011" by Analysys International, the annual growth rate of search is as high as nearly 40%, and the market is growing rapidly. It’s no wonder that disputes over search-related content, marketing methods, and business models arise one after another.
What is an effective search?
The real search value first depends on how close to the user experience mechanism is in use.
In the process of exploring this value, it is inevitable that the search industry will break the original balance and undergo an irreversible rebalancing process. When powerful search engines such as Baidu and Google gradually replaced Yahoo-style directory search, they focused their development on profit-making methods such as bidding ranking. Although they received good profits in the early stage, the moral deficiencies of these methods were gradually eliminated. People recognize that as the infringement of these methods on fair competition relations in the industry gradually becomes apparent, their development direction of pursuing profit and forgetting their integrity is gradually being denied.
Traditional search websites must be based on website visits, and Microsoft's event marketing with gimmicks such as "Spring Festival Search" cannot directly reach users' desktops. Desktop experience and application experience are sources of experience that users cannot separate. Therefore, I believe that the fast experience delivered by Sogou Search by taking advantage of the input method has actually greatly improved the user innovation of search. When is it most necessary to search for relevant information? There is no doubt that it must be when inputting content. We can even think that the search method that is closely integrated with the input method has created a new search opportunity and way of thinking.
I didn't understand the Sogou brand at first. Sohu is fine, so why Sogou? When I tried to use Sogou's products one day, it suddenly dawned on me. In the animal kingdom, dogs are man’s best friends. The effectiveness of housekeeping and home care and the fun of entertainment and recreation are fully demonstrated in dogs. Reliability, loyalty, humanity and other praises are perfect for dogs. However. A search brand named Dog, Search Dog, means that the brand’s ideal is to strive for the most reliable and effective experience for users. Innovation in user experience is an important source of creating new growth points for the Internet economy. The innovation direction of Sogou Search is along this line of thinking.
Solve the dilemma of information sources
The biggest problem facing search engine service providers is the issue of information sources. When a search result about music, pictures, and news comes out, if most of them jump to another "set" of search results, how do users feel? My understanding is that it is like a "mirror within a mirror" puzzle. . If you assume the user's trust, but throw the user into endless jumps every time, it will be a very irresponsible behavior and will gradually lose the user's trust. Therefore, effective links to content are search industry factors that transcend other development factors.
Compared with its competitors, Sogou's links to music are very effective. The problems of dead links and looped information sources have been basically completely overcome by Sogou. At the same time, Sogou’s picture foundation as an information source is also very solid, and the search efficiency of news information sources is also leading the industry. Therefore, according to iResearch's survey report, the search engine with the fastest growth month-on-month is Sogou. I think it is inseparable from this key factor.
In the Internet era, what faces the search industry is not the choice of capital and technology, nor the challenge of the economic crisis. Content foundation, retrieval efficiency, and user experience are the three key elements of the entire search industry. Strategic innovation oriented towards these three elements is a profound symbol of long-term profitability and short-term competitive advantage for every competitor in the search field.