To challenge Google and Yahoo, Microsoft launched a new search engine "bing" on May 29. (Chinese name: Bing) Chinese users can access the "Bing" search engine through bing.com.cn starting from June 2. "Bing" has attracted strong attention from netizens and webmasters with its beautiful and novel homepage and many innovative functions. After the official launch, a large number of netizens and webmasters visited its homepage to experience the new experience brought by the new search engine. Although it received a large amount of traffic as soon as it was launched, the promotion of "Bing" was still criticized by many industry experts.
Before "Bing" was launched, Microsoft CEO Steve Ballmer announced the release of the new search engine in advance. This news caused a strong response in the industry, and immediately a large amount of traffic poured into the "Bing" homepage. But at that time it was just a page that had not been officially launched, which meant that a lot of traffic had been wasted before it was officially launched. According to data from Compete, a US Internet traffic monitoring organization, bing.com accounted for 1.7% of the entire Internet traffic two days before Bing went online. The day after, the share dropped to 0.9%, the day before Bing went online. .
As a search engine promoted by Microsoft, "Bing" is different from hardware and conventional consumer electronics products in that it can release news in advance to create momentum. As a product of Internet applications, people want to experience new products immediately. When I learned that "Bing" was about to be launched, I also tried to access Bing's page, but was disappointed because I only saw a page that said "Coming Soon".
Although the loss of traffic has not had a big impact on "Bing", Microsoft will make a big fuss about promotion after its official launch. However, webmaster website admin5.com Yangyang believes that the promotion of "Bing" did not grasp the right timing, and premature promotion will be counterproductive. Websites must also grasp the timing of promotion, and there are different promotion methods in different periods, and different websites have different promotion methods. Therefore, when doing promotion, webmasters must pay attention to timing and choose the appropriate one according to the positioning of the website. promotion.
Regarding how to grasp the timing and methods of promotion, summarize the following points.
1. The first thing to make clear is that although SEO is different from conventional promotion methods, it is also a part of website promotion. SEO is accompanied by the promotion of website building, so planning should begin before building the website and in the early stages of building the website. When the website is online, you should also see the traffic brought by search engines. Therefore, SEO is an important part of promotion from beginning to end of website construction, especially in the early stage of construction. For example, if you build a classified information website, you should optimize relevant popular keywords for the local market during the website building period. When the website is online, the traffic directly brought by search engines should be considerable.
2. When the website launches new functions or products, if the original promotion methods cannot adapt to the new functions or products, the promotion strategies and methods should be changed to match the launch of new products or new functions. For newly launched products and functions, promotion efforts should be increased. For example, with the launch of Baidu Youa, some popular keywords such as digital cameras, laptops, mobile phones, etc., Baidu Youa is ranked very high. This shows that Baidu uses its own search advantages to promote Baidu Youa very hard. Big ones.
3. After a certain promotion method achieves significant results, the website will reach a peak period. At this stage, you should actively "brake" according to the actual situation, reduce the popularity of promotion, and stop changing promotion methods. Reducing investment in promotion does not mean a reduction in website revenue and traffic. For example, Alibaba's carpet-bombing advertising and promotion achieved remarkable results in the past few years. However, in the past few years, Alibaba's advertising has been almost invisible on TV, and Alibaba's promotion has also switched to other methods.
4. In different periods, promotion methods are different. Some free promotion methods with small investment, such as soft articles and forum promotion, should be persisted for a long time. Some paid and heavily invested promotion methods should be used selectively according to the needs of different periods. When the effect of large investment in promotion is not obvious, you can try to invest in small promotion for free; and when free small promotion has no effect, you can increase investment in promotion. For example, when promoting travel websites, you can choose more economical promotion methods such as forum blogs and soft articles in the early stage. When you have a certain user base, you can choose Baidu bidding ranking, website advertising and other paid methods to improve the promotion effect.
In short, when webmasters grasp promotion opportunities and methods, they must do so purposefully and selectively based on their actual situation. At every step of promotion, you must consider what kind of effect it can bring to the website, and improve your business "sense" to be able to detect potential opportunities for promotion in a timely manner and seize the opportunity for promotion.