Today's website editing is an indispensable method for many website promotions, and its importance is self-evident. "Website promotion, content is king!". Especially for small and medium-sized enterprises, website updating and content editing are an essential part, and website editing plays an important role in promoting website promotion and website optimization. Peng Yucheng, an expert in online promotion methods, has specially compiled the following content for the current website editing work of small and medium-sized enterprises. He hopes to be helpful to friends who are engaged in website editing work in small and medium-sized enterprises.
A few days ago, several friends asked Peng Yucheng: "Why can't the articles I published on the website be found in search engines?" "Why are the traffic of my articles so small?" and a series of questions about website editing, and these friends almost Without understanding website optimization, Peng Yucheng put forward the following suggestions based on a practical case based on their situation:
First, let’s talk about why we publish articles, especially exclusive information that we spend a lot of effort to manually write or organize. We publish articles for three purposes: first, to provide useful information to users who purchase our software, such as real questions and answers after professional title exams; second, to let our potential users find and recognize us. The third is to increase the reputation of Boda's experts in the exam (collectively referred to here) in the industry and create famous teachers, such as "a certain famous teacher's civil servant training class".
These three purposes are always a huge systematic project, and each point requires a huge effort by the website editor to be possible. It is enough to show that website editing is not an easy job. The following mainly talks about the main methods to achieve these goals.
In response to the above friends' questions, such as: "Why can't the articles I published be searched in Google and Baidu?" This situation is experienced by almost every website editor, and friends who ask such questions generally don't understand. Website edited. Website editing is actually the optimization of article content. Optimization is mainly for the two major search engines. It means that after an article is published, users can easily find the article by searching for certain keywords, and the article is useful to them. Useful, otherwise he wouldn't look at it even if he searched for it. For example: We are a civil servant examination training class. The ultimate effect of publishing articles about this content is for users to search for "Sichuan Civil Servant Examination", "2009 Sichuan Civil Servant Training Class", "Civil Servant Training" and other key words. Words can find us on the first page of both major search engines.
Of course, this is SEO in the true sense. There are many factors to achieve keyword ranking in the two major search engines: the structure of the website, the code of the website, the functions of the website, and the links of the website are all keywords in the search engines. Important factors for ranking. Only when these external factors are taken care of can the published articles achieve the best results. As a website editor, you don’t have to think about these things. The key is to optimize the content of the article in a down-to-earth manner.
The optimization of articles requires the following aspects:
1. The content of the article should be original. Even if the article is reposted from others, it should be pseudo-original.
Reason: The end target of the content we publish is users, and search engines are also people. It knows best whether your article is original or reposted, and it prefers other people’s original content.
2. The title of the article should contain keywords. The title is the core of an article. A good title will greatly improve the ranking of an article. The prerequisite for doing this work is: you need to have a good understanding of user search habits in this industry, as well as popular keywords and long-tail keywords. For example: "Civil Service Examination" is a popular keyword, and "Sichuan Civil Service Examination Time" is a long-tail key word. word.
Reason: Search engines crawl a page from top to bottom and from left to right, and the title of the article is the most important part. If the title contains keywords, it is beneficial to the article. ranking.
3. The layout of the main keywords in the content of the article. Each article always has a theme, and the first and last paragraphs of the article content are the best places to reflect the theme of the article. The first 100 words of the first paragraph of the article need to be The keywords in this article should not appear more than 3 times, and the last paragraph should not appear more than 2 times. And bold certain keywords appropriately.
Reason: Search engines crawl pages just like people read articles. They like to read from the first paragraph to the last paragraph. The content of the first paragraph is considered by search engines to be the main content of the text, so this place is the most critical. part.
4. Add text links, especially links to the keywords of this article. The link addresses can be other related pages on the website, or can be linked to other websites or blogs. Corresponding text links can also be made to other article content. But don’t add too many links, otherwise search engines will go to the corresponding links and the content of this text will not be fully crawled.
Reason: Search engines will look for pages related to this address based on the text link of your article. If the link is a dead link (that is, inaccessible), the loss will be serious and it will be almost impossible to improve the ranking.
Under normal circumstances, if other optimizations on the website are done well, it would be strange if the article editing is done according to the above method, and the effect is not good. However, search engines generally index newly released articles based on the weight of the website and the originality of the article. It may take a few hours to include it quickly, or a few days to include it slowly. Don’t worry if it’s not included. Keep updating your articles every day and you’ll get good results.
This article is original from the Internet Marketing Case Blog. Please keep the original address for reprinting: www.jrchen.cn