Web design is an emerging marginal industry that emerged after the emergence of the Internet. Web pages are like facades, ranging from personal homepages to large companies, large government departments, and international organizations. All use web pages as their facades on the Internet. When you click on a website, the first thing that catches your eye is the interface design of the web page, such as the introduction of content, placement of buttons, combination of text, application of colors, usage guidance, etc. All of this is the scope of web design and the job of web designers.
As a web designer, you must first have aesthetic abilities, and web design is equivalent to graphic design. Web designers can apply the aesthetic perspectives in graphic design to this (the difference is that the production of dynamic web pages is graphic design cannot be achieved, it is an extension of an aesthetic method), so the aesthetic point of view in graphic design is very practical in web design. Such as contrast, balance, repetition, proportion, approximation, gradient, beauty of rhythm, beauty of rhythm, etc., as well as the light and lively beauty shown by color matching, these can be displayed on the web page, reflecting the designer's superb aesthetic ability. Therefore, as a web designer, if you want to make your web pages aesthetic, it will not work without aesthetic ability. This requires designers to accumulate a lot in daily life, analyze the source of beauty based on careful observation, and flexibly express this understood beauty in their own works. Only in this way can one's aesthetic ability reach a certain height. And we often see that the basic geometric shapes used in some web pages are intricate and colorful, which makes people dizzy. It really has a feeling of "the flowers are gradually charming", but what do we get? The enjoyment of beauty? Of course not. Interested in getting more information? First of all, if you hate it, how can you still be interested in it? This is a typical failure. The blind pursuit of conspicuousness and attractiveness has the opposite effect. Of course, it does not mean that the page is beautiful. A webpage with aesthetics must be interesting. This is also based on certain good content. If there is no content, it will not be attractive. It’s just that the interface design of a web page should still be based on the beauty of the layout and follow rules. This is also the responsibility of the web designer.
Should the qualities of a web designer be all technical? Have you noticed that the recruitment advertisements all look like this: We are looking for xx web designers. Those with the qualifications to be proficient in Photoshop, Corldraw, Frontpage, Dreamweaver, Firework, Flash. Candidates with Css, Html, Asp, and SQL are preferred. Is this all there is to being a web designer? This is an approach that only pursues technology and ignores beauty, which will inevitably lead to a batch of shoddy web pages. Just like the large number of cold electronic products brought about by industrialized production, people are particularly longing for the handicraft era. We can also see this shadow from the failure of web page production, which is full of dynamics and interactions, but the page color and layout are random and messy. This will not yield good results. From this, some people point out that the slow network speed is caused by web designers. I think there is a certain truth to a certain extent, but it should be said that it is caused by some unqualified web designers. A good web designer should be reasonable. Using technology, we can find a combination point to create beautiful and practical web pages without affecting the beauty or minimizing the impact. To be considered a good web designer.
Isn’t technology needed? Of course it is necessary, and it is very important, based on the beauty of the page (at least standardization). But in many cases it is reversed. Isn't this putting the cart before the horse? In this case, how can a web designer master this technology?
With the continuous upgrading of the software industry, especially drawing application software and web design software, it is becoming more and more convenient to use. For example: the original web pages were all like text editing, and the positioning of images was quite difficult. Tables were often required. In many cases, tables were added to tables, and tables were inserted into tables. This required proficiency in the use of tables. It is also difficult to achieve goals, and sometimes you have to change some of your goals. Sometimes this affects the whole body. What now? After the emergence of Dreamweaver and Frontpage2000, advanced Dhtml technology was used to easily solve this problem in the form of layers and positioning functions. Therefore, as a good designer, you should always pay attention to the new development of software and adapt to new functions to increase work efficiency (of course, this requires mastering the necessary knowledge of using the software so that you can master it with ease. The use of new and upgraded software), many designers only focus on the use of web design and production software, while ignoring some internal technical knowledge. This is not possible either. For example, if a web designer does not master ASP technology, the knowledge will be incomplete and he will not be able to make some good interactive and query systems, as well as some databases and their own HTML, DHTML, javascript and CSS technologies. . Only in this way can we know what is happening and why. Otherwise, it just makes people feel that there is a kind of flaw. This kind of flaw brings people not the beauty of the flaw, but regret.
As a qualified web designer, certain cultural qualities are indispensable, such as literary accomplishment. Have you seen beautifully written and emotional copywriting one after another? At the same time, have you also seen some articles full of typos and awkward word combinations? Good copywriting not only makes people have endless aftertaste of the webpage you created, but also adds some artistic features to your own webpage. Having such qualities can often be reflected on one's own web pages, allowing the audience to understand, for example, the choice of likes and dislikes of web page content, and appropriate wording and sentence making. On the contrary, if a designer who lacks literary accomplishment makes a web page, people can see his flaws on his web page. Of course, cultural quality includes not only literary accomplishment, but also musical and painting accomplishments. Only with certain accomplishments in these aspects can one's own web page reach a certain level, and only then can people appreciate good web page production.
Since the Internet is a product of modern society, it is closely integrated with the development of society. Every move of society can be reflected on it. Aren't people particularly concerned about the network economy? Therefore, as a person engaged in web design, you cannot ignore the changes in current social events. You must hear and care about the wind and rain, family affairs and national affairs, so that you can have an unending enterprising spirit, cope with various changes, and let the sports perspective penetrate deeply into the web page production. Only a web page can make netizens feel friendly, and the results obtained in this way can be recognized by others, which is a great success. If he always works while experiencing this kind of success, he can be considered a success among successes. Just like a pop of color! If you are someone who often pays attention to the development of color, knows what colors people like now, and applies some targeted colors to your own related web page production, it will be easy for people to feel a sense of intimacy. You also often go online to see what others do, so that you can constantly absorb some good experiences and eliminate some common mistakes. You can also understand the development of web pages and keep up with this rhythm.
The above is a superficial view. For these emerging and marginal subjects, each of us who are engaged in web page production should keep in mind that "exploration is endless, and learning has no return date." Always be a thoughtful person in life. Only in this way can we Make your works come alive. The style of web designers
The Internet is a brand new stage. On this stage, even ordinary members of society have the opportunity to show off their talents. Under such conditions, what should designers do? That is to say, as a designer in an online environment, how should he use his design to meet people's needs and cater to their requirements, and at the same time how to maintain his own style and make himself truly a trend advocate.
The definition of style in the dictionary is "bearing, style; a popular art form in a certain period." Specifically on the basis of web design, the style of a web designer is to use his own means, including his aesthetic quality, ability to apply software, and keen awareness of life, to establish his own unique The design form and unique style. Starting from this concept, designers should have their own style. Today, when the Internet is so developed, web pages are also diverse and strange. However, the status of a designer has not been improved as much as it should be. As a result, the style of today's web designers has not been truly reflected, making the design of web pages at a low level. Repeat on the level. At the same time, due to everyone's mutual "learning", the page layout of the web page has basically become a certain convention. The direct consequence of this is that as a new media, web pages should be designed to facilitate people's use, but there are many things that are not satisfactory to people, and these unsatisfactory things have been retained intact. Some are functional, such as button or navigation settings, and some form a conventional button arrangement that is inconvenient. Similarly, some color specifications or the application of other elements limit the role of designers, resulting in such a rigid model. Therefore, in this new era, designers with their own styles are urgently called to make some better and more convenient web pages.
Although the current status of web pages tends to engulf the personality of designers, this era is also an era that pursues formal innovation and development. An era that bravely contends with the forces of tradition and formalism. Every designer with ideals and ambitions has reason to use his or her abilities under such circumstances to open up a new world. So what should a web designer do to highlight his own style? First of all, his style cannot deviate too far from people's reality. This reality is the layout of web pages that people are used to. Although this situation may be improved after long-term efforts, under the current situation, if we just blindly If you pursue your own style, you will seriously break away from users. When making a web page, you should first consider the use of network users. If your web page is very different from the current habitual arrangement method in many aspects, then you are used to surfing the Internet. Users will feel very inconvenient to use it, so they will not get the support of users, and this kind of design is a failure; the same is true in terms of aesthetics. At present, people cannot suddenly accept pictures on the web that are completely different from the public. The arrangement or the use of colors may be a very beautiful page from the designer's perspective, or it may be a very good page from the perspective of graphic design appreciation, but it is difficult for users to accept it. This requires designers to take into account habits when designing, and add some of their own things to make it more convenient for users in terms of functionality if the usage patterns of different habits deviate from each other in general or as a whole. For example, you can use a more concise way to process the page, remove some complicated things, or use your own unique way to constrain the application elements on your web page in the layout of the page, use thin lines to divide it, and use color blocks To distinguish your own different columns, use sounds to prompt some operations... In this way, you will gradually form your own style of processing pages. Different website designs can apply this style, so that the style is refined. ! This also reflects that if you want to form your own style, you must reflect your style step by step, and you cannot be too far away from people's reality. Of course, due to their own habits, cultivation and other factors, the way this style is reflected is very different. For example, some designers like the modernist style, its simplicity, practicality, and pursuit of functional rigor. But other people like to pursue visual novelty and pleasure, so the design of the web page is reflected in a decorative and popular style, the so-called Art Nouveau style. Of course, style is often not reflected in a simple way. Sometimes it is a combination of ways to present a rich and colorful way.
The world-renowned German advertising design master Gunter Lamborgh once said, "If a designer's work stops at the same level and style and does not change, that is death." This is true for graphic design, and it is also true for web design. In the work of a web designer, he has to come into contact with the design of many and various web pages. In this process, it is valuable for a designer to be able to form and maintain his own style. , but if you want to achieve greater results, you must achieve a kind of transcendence and seek breakthroughs based on the most familiar style of your own design. This is even more valuable. From the perspective of Maslow's hierarchy of needs, this should be the highest form of the five levels, that is, self-actualization, and being able to establish one's own style can only be regarded as the satisfaction of a lower-level need. Of course, it is not easy to achieve a breakthrough in your own design style. This requires designers to have a spirit of continuous pioneering and enterprising spirit, to constantly improve and enrich themselves in the process of their own design practice, and not to lock themselves into On the one hand, you must constantly try different artistic styles in order to find a breakthrough in your own style changes, learn more traditional and modern design methods, absorb some strengths, and reflect them in your own practical applications, so that you will be more creative. It will make it easier to break through your own design style, and it will also make you more comfortable in this aspect. Of course, practice in the functions of specific web pages is also very necessary, such as the practice of changing some web page elements. , through your own communication with users, you can easily get the effects of these changes, and then feed them back to your own design.
It is very sad that a web designer does not have his own style, because then he will always be wandering at a low level, or just copying others' wisdom. You can never achieve good results without integrating your own things into web design. Only by summing up experience through continuous exploration and practice, improving yourself and establishing your own unique design concept can you form your own style and open up new areas of development. A new world of web design. At the same time, while forming your own style, you must constantly try some different styles and seek breakthroughs. "If you don't break, you can't establish." Only by constantly trying, because only by constantly enriching yourself can you have a chance to succeed in this kind of attempt. If you practice this consciously often, you may reach a new realm of your own design!