Web design is an emerging marginal industry that came into being after the emergence of the Internet. Web pages are like storefronts, from small personal homepages, from large companies, large government departments and international organizations, etc., all use web pages as their own storefronts on the Internet. When clicking on the website, the first thing that catches your eye is the interface design of the web page, such as the introduction of content, the placement of buttons, the combination of text, the application of colors, the guidance of use, etc. All of this is the category of web design and the job of web designers. As a web designer, you must first have aesthetic ability. Web design is equivalent to graphic design. Web designers can apply the aesthetic views in graphic design to this (the difference is that the production of dynamic web pages is graphic design It cannot be achieved, it is an extension of the aesthetic method), so the aesthetic view of graphic design is very practical in web design. Such as contrast, balance, repetition, proportion, approximation, gradient, rhythmic beauty, rhythmic beauty, etc., as well as the light and lively beauty displayed by the combination of colors, these can be displayed on the web page, reflecting the designer's superb aesthetic ability. Therefore, as a web designer, it is impossible to make your web page have aesthetic sense, but not aesthetic ability. This requires designers to accumulate more in their daily lives, analyze the source of beauty based on careful observation, and flexibly express this understanding of beauty in their own works. Only in this way can one achieve a certain level of aesthetic ability. We often see some basic geometric shapes used on web pages are complicated, and the colors are fancy, making people dizzy. It really feels like "the flowers are gradually fascinating", but what do we get? Enjoy beauty? Of course not, are you interested in getting more information? First of all, I hate it myself, why can I still be interested? This is a typical failure, blindly pursuing conspicuous and attractive, and the effect of this approach is counterproductive. Of course, it is not that the page is well-made. The web page with a beautiful feeling must be interesting. This is also based on certain good content. If there is no content, it cannot be attractive. However, the interface design of a web page should still be based on the beauty of the layout and have rules to follow, which is also the responsibility of web designers. Should the qualities of web designers be all technical? Don’t you see that the recruitment advertisements are all like this: recruiting web designers, with the qualities of being proficient in Photoshop, Corldraw, Frontpage, Dreamweaver, Firework, Flash. Css, Html, Asp, SQL are preferred. Is this what a web designer is all about? This is a practice of only pursuing technology and ignoring aesthetics will inevitably lead to a batch of shoddy web pages. Just like a large number of cold electronic products brought by large-scale industrial production, it makes people particularly eager for the era of handicrafts. We can also see such shadows from the failure of web page production, which are full of dynamics and interactions, but the color and layout of the page are as they please, and it is messy. This won't get good results. Therefore, some people pointed out that the slow network speed is caused by web designers. I think there is a certain reason to do so, but it should be said that it is caused by some unqualified web designers. Good web designers should be reasonable. The use of technology can help you find a combination point to create a beautiful and practical web page without affecting the beauty or try not to affect the situation. Only by being a good web designer. Isn't technology needed? Of course, it is needed, and it is quite important, and it is based on the beauty of the page (at least standardized). But many occasions are reversed. Isn't this putting the cart before the horse? In this case, how should a web designer grasp this technology? With the continuous upgrading of the software industry, especially drawing application software and web design software, it is becoming more and more convenient to use. For example: the original web pages are all like text editing, and the positioning of pictures is quite difficult, and often requires help in tables. Many times, the tables are added and tables are inserted in the tables, which requires proficient mastery of the application of tables. And it is also difficult to achieve your goals, and sometimes you have to change some of your own goals. This sometimes affects the whole body. What about now? After Dreamweaver and Frontpage2000 appeared, advanced Dhtml technology was used to easily solve this problem in the form of layers and positioning functions. Therefore, as a good designer, you should always pay attention to the new development of software, adapt to new functions, and increase work efficiency (of course, this requires you to master the necessary software usage knowledge so that you can master it easily and easily (The use of new and upgraded software), many designers only pay attention to the use of web page design and production software, and ignore some internal technical knowledge. This is not possible either. For example, if you do not master the knowledge of ASP technology web designers, you cannot do some good interactions, querying and other systems. There are also some databases and their own HTML, DHTML, javascript and CSS technologies. . Only in this way can we know what is happening and why it is happening. Otherwise, it just makes people feel a flaw, which brings people not the beauty of the flaw, but regret. As a qualified web designer, certain cultural qualities are indispensable. For example, literary cultivation, have you seen one beautiful and romantic copywriting after another? At the same time, have you also seen some articles filled with typos and stiff text combinations? Good copywriting not only makes people feel endless aftertaste of the web pages you make, but also adds a bit of artistic characteristics to your web page. Having such qualities can often be reflected on your own web pages, allowing the audience to experience the likes and dislikes of web page content and appropriate word selection. On the contrary, a web page made by a designer who lacks literary cultivation can see his flaws on his web page. Of course, cultural qualities not only include literary cultivation, but also in music and painting. Only by having certain cultivation in these aspects can one achieve a certain level of web pages and allow one to appreciate good web page production. Since the Internet is a product of modern society, it is closely integrated with the development of society. Every move of society can be reflected on it. Don’t people care about the Internet economy in particular? Therefore, as a person engaged in web design, we cannot ignore the changes in social current affairs. You must have some news and concerns about the sound of wind and rain, family and state affairs, so that you can have an endless enterprising heart, cope with various changes, and make the views of the movement deeply into web page production. Only by making netizens feel friendly, the results obtained can be recognized by others are a great success. If he always works through this kind of success, he can be considered a success in success. Just like a popular color! If you are a person who often pays attention to the development of colors and knows what colors people like now, and apply them in a targeted manner to their own related web page production, it is easy for people to feel a sense of intimacy. You also often go online to see what others do so that you can constantly absorb some good experiences and eliminate some common problems. You can also understand the development of web pages and keep up with this pace. The above is a brief view. For these emerging marginal disciplines, every one of us who is engaged in web production should keep in mind that "exploration is endless, learning has no return" and always be a person with a heartfelt life. Only in this way can we Make your works full of vitality. Web designer style The Internet is a brand new stage, and even members of ordinary society have the opportunity to show their skills here. Under such conditions, what should designers do? In other words, as a designer in the network environment, how should he use his own design to meet people's needs and cater to their needs, and how to maintain his own style and make himself truly a trend-oriented person. The word style is explained in the dictionary as "demeaning, style; an art form that was popular in a certain period." Specifically based on web design, the style of a web designer is to use the means they have, including the aesthetic qualities they have, the ability to apply software, and the keen awareness of feeling life to build their own uniqueness. design form and unique style. Starting from this concept, designers should have their own style. Today, with such a developed Internet, web pages are also diverse and bizarre, but the status of a designer has not yet been improved as it should, resulting in the style of today's web designers not being truly reflected, making the web page design at a low level repeat at the level. At the same time, due to everyone's mutual "reference", the page layout of the web page has basically become a kind of convention. The direct consequence of this is that web pages, as new media, should have been aimed at using them, but there are many things that cannot be satisfied, and these unsatisfactory places are kept intact. Some are functional, such as in button or navigation settings, and some form of conventional button arrangements is inconvenient. Also, some color specifications or other elements use limit the role of designers, resulting in such a rigid pattern. So in this new era, we are eager to call designers with their own style to make some better and more convenient web pages. Although the current situation of web pages has a tendency to swallow up designer personalities, this era is also an era of pursuing formal innovation and pioneering. A brave era of confrontation with traditional forces and formalism. Every designer with ideals and ambitions has a reason to use his abilities to open up a new world under such circumstances. So what should a web designer do to highlight your style? First of all, his style cannot deviate from people's reality too far. This reality is the layout of the web page that people are used to. Although it may be possible to change this situation after long-term efforts, if you just keep it in the current situation If your own style is seriously detached from the user. First of all, you should consider the use of online users. If your web page is very different from the current habits, then you will be accustomed to surfing the Internet. Users will feel very inconvenient to use it, and this design will fail if they do not receive the support of users; this is the same in aesthetics. At present, people cannot accept pictures completely different from the public on the web page at once. The arrangement method or color form may be a very beautiful page to the designer himself, or a very good page to the appreciation of graphic design, but users find it difficult to accept it. This requires designers to take into account both habits when designing, and add some of their own things in general or overall different forms of use, so that users can be more convenient for functions. For example, you can use a simpler way to process the page, remove some complicated things, or use your own unique way to constrain the application elements on your web page, divide them with thin lines, and use color blocks to To distinguish between different columns of your own, use sound to prompt some operations... In this way, you will gradually form your own style of processing pages. Different website designs can apply this style, and the style is refined in this way ! This also reflects that if you want to form your own style, you must reflect your style step by step and not be too far away from people's reality. Of course, due to their own habits, cultivation and other factors, the way this style is reflected is very different. For example, some designers like modernist style, like its simplicity, practicality, and rigorous in function. But some people like to pursue visual novelty and pleasure, so it is reflected in the design of web pages that are decorative and popular, which is the so-called Art Nouveau style. Of course, the style is often not reflected in a simple way. Sometimes it is a combination of methods to present a colorful way. The world-renowned German advertising design master Gunter Lambourg once said, "A designer's work remains at a level and style and does not change, that is death." This is true for graphic design, and in web design, it is valuable to have many and various web designs in the work of a web designer. , but if you want to achieve greater results, you must win a kind of transcendence and be able to seek breakthroughs based on the most familiar style in your design, which is even more valuable. Judging from the hierarchy of Maslow's needs, this should be the highest form of the five levels, namely self-realization, and being able to establish one's own style can only be regarded as the satisfaction of the lower level of needs. Of course, it is not easy to achieve a breakthrough in your own design style. This requires the designer to have the spirit of constantly pioneering and enterprising, constantly improve himself and constantly enrich himself in the process of his own design practice. He cannot lock himself in On the one hand, we must constantly try different artistic styles, in order to find a breakthrough in our own style changes, learn more traditional and modern design methods, absorb some strengths, and reflect them in our actual applications, so that we can be more It is easier to make breakthroughs in your own design style, and it will also make you more handy in this aspect. Of course, practice in specific web page functions is also very necessary, such as the practice of changing some web page elements. Through the communication between using this, you can easily get the effects of these changes and feedback them to your own design. It is very sad for a web designer to not have his own style, because in this way, he can only wander at a low level, or just pick up people's wisdom. There will never be any of your own things integrated into web design and will not achieve good results. Only by summarizing experience through continuous exploration and practice, improving yourself and establishing your own unique design concept can you form your own style and open up Create a new world for web design. At the same time, we must constantly try some different styles while forming our own style, seek breakthroughs, "not breaking, no establishment". Only by constantly trying, because only by constantly enriching ourselves can we have the opportunity to win the success of this attempt. If you practice this consciously, you will be able to reach a new level of your own design!