How to build a website to be successful? 1. Make a website that creates value for customers. 2. Seize the key points and features. Pay attention to details and win with details. 3. Pay attention to details and win with details. 4. Focus on profits and ignore rankings. 5. Persistence and focus; 6. Persistence in promotion. This article carefully summarizes some of the mistakes we inevitably make when building websites. I hope everyone will be more vigilant when building websites. 1. "Welcome to this site"? No need to do it! Pointless stuff like this, including the repetition of trade names, wordplay, or other self-promotional stuff, is an annoyance that annoys readers. Your homepage or even every page should start with an eye-catching and catchy title. The message it conveys to readers is: how will you benefit from reading this site (page). 2. Don’t hang up that “under construction” sign I believe readers with a certain Internet age have had this experience: Some site introductions are like a flower, making you want to go in and take a look. The homepage is also very beautiful, and some even have sub-pages. It's very similar. When you follow the bottom page step by step, the other party tells you: "Sorry, this page/column/site is under construction, please come back later." When you encounter such an irresponsible website, who can help but get angry? 3. Is the frame structure perfect? Wrong. Before preparing to use frame structures, please pay attention to the fact that many older browsers do not support frame structures, and many search engines cannot properly retrieve web pages with frame structures. Frame structures permanently occupy precious web page space. If not done properly, readers will have to use scroll bars to see the text and links in the frame structure. Therefore, be careful when considering frame structures. 4. Don’t make your homepage too long and boring Some website homepages are so long that readers hold the mouse and scroll through them for a long time. Still the same sentence: Don’t embarrass readers, think about everything from other people’s perspective. Generally speaking, homepage length should be limited to three full screens. Can’t accommodate it? Just divide it into a few more pages. In addition to providing links, you also need to organize the language well to attract people to continue clicking on those pages. 5. Do not have external links, especially on the homepage It's self-explanatory, because you want people to stay on your site, not just pass by your homepage. If some external links are indispensable, you should also consider placing them as deep as possible on the page. After people browse the important pages of your site, it is not too late to send them away! Don’t spread the links throughout the entire page of text. Better to make a list. 6. Don’t always be “me” or “us” Repeated use of "I", "we" or your company name will drive readers away. Instead, use "you" and "you" more often. Because what people are most interested in is getting something valuable from your site, not you. 7. Don’t make typos or wrong sentences Everyone seems to know this taboo, but there are many, many sites with these problems. The main reason is that most of the people who build these sites are from technical backgrounds and think that websites are a place to demonstrate technical capabilities. In fact, the basic function of websites so far should be information dissemination. It should be based on professional standards of media and publishing and should be professional. Editor to deal with. Everything always has pros and cons. The popularization of Internet technology allows everyone to freely create their own "media", but it also adds countless low-quality and poorly produced things to the Internet world. 8. Relying on “national first-level enterprises” to suppress others? Don’t! Many website homepages start with: "xxx company is a national-level enterprise located in Beijing with a registered capital of 150 million..." Do you think readers will care about these boring things? Do you think showing off "national-level" "Enterprise" will people obediently buy your account? You have to think about it, does this information have anything to do with the products or services you want to market? If you think this information is necessary, it is recommended to put it on a page such as "About Us" Here, the focus should also be whether the information is relevant to the readers. The same taboo is: "What kind of awards does this site win?" Just like "big prizes" are flying all over the world in the real world, various gimmicks for awarding awards are also emerging in an endless stream online. In most cases, these cat and dog awards are worthless. Don't put these self-proclaimed things and take up space. It's better to replace them with content that readers are really interested in knowing. 9. Don’t hide behind the scenes Piling up some self-information that readers are not interested in at all will make people run away. On the contrary, some websites are so mysterious and unknown that they make readers suspicious and naturally afraid to spend money rashly. This problem has already been touched upon in the email marketing section, and I would like to emphasize a few more points here. To maximize your credibility in the virtual world, you must let others know your details, which is very different from a self-entertainment personal site. You'd better put your contact details on every page, including your actual email address (it's best not to use a mailbox number), location, phone number (don't use voicemail), fax number, and, of course, Have your "hotline" email address (don't use webmaster!) 10. Don’t have wrong links or images that can’t be uploaded. The reasons are obvious, so I won’t go into details. Unfortunately, this kind of problem occurs all over the Internet. Please pay more attention to it. 11. Don’t break the “free” sign As mentioned earlier, offering free stuff related to your business is a very effective marketing tool. But you have to plan carefully and play it seriously, otherwise it won’t ruin your brand. Many websites claim to provide free consultation and free information, but in the end they do not deliver at all, or they are blocked by saying "under construction". 12. Avoid using plug-ins, Java scripts, and pop-up windows What you think is "cool" may not be seen that way by most readers. They won't take the time to download plug-ins and will just leave. Java scripts and pop-up windows are also annoying. The root cause of these problems is the same: being self-centered and not caring about others. Similar taboos also include: generally do not embed audio files; do not use flashing fonts and screen effects, which are very eye-catching; do not use noisy backgrounds, do not use backgrounds that are inconsistent with the text color; do not put useless large pictures, and do not have rotating ones. Something cheesy like a globe, the company logo shouldn’t be too big.