What is ease of use? Ease of use means that your website is easier to use for users, allowing users to quickly find the information they need where they need it. Compared with what Google advocates, "make users stay in Google for a short time", for websites, we do not reduce the time users stay on the website, but shorten the time users find key information and guides. 1. Includes propaganda words (Tagline). Many foreign sites use Tagline or eye-catching Flash, and domestic sites can also be used in this way. Sometimes when there is a lot of content, it can also be a Banner+focus map. This needs to be treated by different website types. For example, for product-type websites, you can only use a focus picture or eye-catching and distinctive Flash to attract attention. If it is a page of information or topics, you may have a banner to highlight the theme of this page. There should also be a focus map to display some recent updates. This requires continuous experience and accumulation during the production process. 2. Provide on-site search. Site search is also very important for users, especially when the content volume of the site begins to gradually increase so that users cannot easily find what they want, users often think of search. You can imagine the pain of finding an article you have seen before by connecting them in the blog park. The length and position of the search box also need to be paid attention to, and it should not be too small. It is best to place the position in the upper right area, because according to the user's browsing habits, the "F" trend (F pattern) is presented, and the text of the submission button should be clear. Tell the user that the next action to happen is search. 3. Do not abuse pictures. From an ease of use point of view, Less Is Always More. 4. Use site maps. Sitemap is a feature that improves on-site navigation and search engine optimization (SEO). A typical site map provides the structure of the site and navigation of individual pages. Site maps can be of any form, they can be a page or a list of pages, as long as they are organized according to hierarchical relationships. Recently, Google, Yahoo, and MSN have begun to provide Sitemap Protocol services, which are very similar to site maps, but the data is organized in XML. 5. Don’t disrupt the workflow. Workflow refers to the actions performed by users on the website, such as filling out forms, registering users, browsing directories, archives, etc., and allowing users to cancel the operation. If there is no option to back or return, users will be forced to do it and they do not want to do it. or they will simply turn off the browser to clean up. The operation sequence on some sites is not so obvious, so there are prompts to guide users at this time. For example, when Yahoo Music is first entered, there will be a guide to guide you to familiarize yourself with the various functional areas on the page step by step. There will also be a game teaching process when playing games. If it is also provided on the website, it will bring a good user experience. 6. Make the website easier to be "scanned". Through visual tracking, Jacbo Nilsen found that users' browsing is very similar to an F-type, and they use "scan" pages from left to top to bottom. His experiment also came to the conclusion: Users do not read one word by one, but extract information from paragraphs and text. Subtitles and lists can regain the user's attention, paying attention to using these elements to emphasize important content. Experience gained from traditional paper media also tells us that content is organized into an inverted pyramid. The key question is how can we know what information is important to users, and that information is not important to users. The author recommends a tool: News Values. Never design content that looks like a button is not actually. We are often misled by underlined text. When we click, we find that they are not links at all! Yahoo is a good positive example. Everyone should have a consensus on this point. Don’t output the error information directly on the page. You should give information that the user has processed and can understand. By excessive use of Javascript and Ajax technology, we need to be careful to avoid browser compatibility issues. We need to measure this cost well. The use of verification characters is added where necessary. If it is not so necessary, it should be in line with the nature of human laziness and remove those verification characters. Summary: To improve the ease of use of a website does not necessarily require sticking to the rules, but before you have enough skills, these rules can provide us with a good direction. There are many debates about these rules, such as avoiding the use of validators. In many cases, we must use validators to avoid spam information, just like security checks when taking a plane, although it is an uncomfortable thing. , but he has his purpose. The ease of use of a website is not the whole of a website. We must weigh the trade-offs between ease of use, page design, site maintainability and security, and adopt different processing strategies for different types of projects.
Many people believe that it takes a lot of manpower, financial resources and material resources to achieve the ease of use of the website. There are indeed many large websites that invest a lot of money and equipment to research and test the ease of use of the website, but for our daily life For small websites, we still have ways to improve the ease of use of the website without experts and professional equipment.
Promotional words are a place to express the company's philosophy, goals, or website vision. This part should be the most eye-catching part of the website and should summarize the site in short language. Statistical results show that a page only needs 8 seconds to attract a user to continue browsing, so if you cannot attract users with eye-catching focus, then this page will fail.
Another misunderstanding is to change the style of hyperlinks. Traditional portals often allow hyperlinks to stay in their original form, which can give users clear instructions. This is a hyperlink. By clicking, I can enter a new page. Of course, I do not agree that the style of the hyperlink must not be changed, but if it changes, we must use illustrations or text to indicate that the user can reach another page by clicking on this link.
The readability of content can increase user loyalty and allow users to stay on the site to get the content they need. However, research shows that many users are not reading the page, but are "scanning", obtaining information by scanning the title, focusing on text, and emphasizing lists.
The first two paragraphs of the article are very important, and these two paragraphs must include most of the content of this article.
7. Don’t design interface elements that are easily misleading.
8. Give meaningful tips to users.
9. Do not overuse Javascript.
10. Avoid verification characters.