The 2023 618 Shopping Festival is coming soon. I believe everyone has prepared a shopping list. Since it is shopping, saving money is of course the most important thing. Therefore, the editor today shared the 2023 Douyin 618 Shopping Festival gameplay guide article to learn about it in advance. Merchant activity rules make consumption more secure and cost-effective!
During this period, there are not only Taobao 618 shopping subsidies, but also 618 event red envelope rain, first N item discounts and other games. As long as everyone actively participates, the discounts will still be reduced.
1. Douyin 618 event time in 2023: Starting from May 25th to June 18th1), May 25th to May 31st is the warm-up period of the event. The platform will launch deposit pre-sales and interactive city gameplay to attract users. Reserve water for activities and prepay the lock amount.
2) June 1st to June 18th is the official period of the event, which will launch platform service fee discounts to help business experts, key, brand, and themed live broadcast room rewards, short video topic challenge competitions, national gameplay, and institutional service providers. Qualifying is worth watching.
Consumers pay the deposit in advance and lock in the price of 618. After the deposit is paid, in the early stages of the live broadcast event, consumers will be reminded to pay the balance through text messages or in-site messages.
Deposit pre-sales can help merchants find purchasing users in advance, lock in GMV during the activity period in advance, and can also help merchants improve logistics timeliness.
"Interactive City" is the main activity-promoting interactive game during the water storage period of Douyin's 618 Good Things Festival.
Users enter the interactive city through the 618 main venue, participate in various interactive tasks, and are rewarded with game props. When the game props accumulate to a certain amount, they can redeem their favorite products by paying only 1 cent.
Merchants who sign up to participate in the various gameplays of Douyin's 618 Good Things Festival have the opportunity to obtain task traffic from the interactive city and gain higher exposure; at the same time, the interactive gameplay can attract user retention and conversion, which is conducive to increasing user stickiness.
There are three types of gameplay in the live broadcast room: the first is the key live broadcast room, which is mainly aimed at experts, attracting their fans and promoting fans to place orders.
The platform will help the live broadcast rooms achieve their GMV goals by providing official resource support to key live broadcast rooms.
The second type is the brand live broadcast room, which is one of the central gameplays of Douyin’s 618 Goods Festival for brands. It is also the main position for self-broadcast merchants and has attracted widespread attention from business friends.
The platform will help brands achieve GMV goals and create a benchmark for brand live broadcast rooms.
The third type is the theme live broadcast room. In line with the holiday theme, it carries out four theme atmosphere packaging of "childlike innocence, happy summer, Dragon Boat Festival, and national carnival", and uses holiday theme marketing to help achieve the GMV goal of the live broadcast room and at the same time enhance the industry category. mind.
On June 6 and June 18, for products that have been registered, if the product price on the event day is less than or equal to the lowest price within 30 days, you can enjoy the platform technical service fee discount.
This Douyin 618 Good Things Festival event will not only be launched on Douyin, but will also be jointly linked on Douyin Huoshan Edition, Toutiao, Xigua Video, Douyin Express Edition, etc. Multi-channel resources will be invested to jointly support the Douyin 618 Good Things Festival. Sell.
In terms of cultivating fan groups, we also use effective marketing tools for merchants to collect and reach fans, carry out pre-heating of activities and follow up on fan conversion in the later stage, and prepare water for important marketing activities such as live broadcast promotions.
Freight insurance can not only increase user order conversion, but also reduce disputes about product return freight during the event.
In addition, a fast refund function was also launched during the event. This service can help merchants effectively increase the speed of refunds for orders that have not been shipped, shorten consumers' waiting time for review, reduce the complaint rate due to refunds, and improve user experience.