Website promotion is the core content of corporate Internet marketing. Therefore, the writing of website promotion plans can be said to be the key to the success or failure of corporate Internet marketing.
If you are already promoting your website and the results are good, reading the following text can make your thinking clearer and help you promote more effectively; if you don’t have any promotion plan or don’t know how to promote it, a senior Internet marketing planner Expert Liu Xingfa strongly recommends that you learn how to write a truly executable website promotion plan.
In the actual writing process, since the situation of each website is different, the operation can be flexible and it is not necessary to copy these steps and methods. When writing a truly executable and effective website promotion plan, you must remember that the most important thing is not the plan, but the effect.
Let’s first share three absolutely useful practical experiences summarized by Liu Xingfa:
(1) Before writing a plan, you must think clearly and straighten out your ideas. It is best to outline it.
(2) We must pay attention to the operability and practicality of the plan. There is no need to show off the rhetoric, just express the meaning clearly.
(3) Pay attention to basic formatting and layout techniques, avoid basic text errors, etc., and make it easy to circulate and discuss.
Generally speaking, website promotion plans can be written in WORD or PPT format. A complete website promotion plan should include the following contents:
Part One: Stage Goal Setting
Clearly define the staged goals (quantitative) you want to achieve through promotion, and you can have multiple goals.
1. How many effective IP visits per day (target customers who are really interested in the website, rather than irrelevant people) should be achieved? How much PV should be achieved;
2. How many web pages should be included in search engines such as Google and Baidu (to check the number of included pages, you can enter "site: your company's website address" in the search engine);
3. What is the stage target for the number of user registrations (mainly for industry comprehensive websites);
4. How many external links do you want to reach?
5. How much do you want the website’s PR value to reach? How high do you want to enter the ALEXA ranking?
6. Keyword ranking goal, where you want a certain word to be ranked in the search engine;
7. Target the number of phone calls and sales achieved directly or indirectly through online promotion;
8. Other goals, such as website brand awareness goals, industry influence goals, etc.
Part Two: Target Population Analysis
The behavioral habits of the target population are the most important basis for formulating a promotion plan. The gender, quantity, age, education, income, online time, online habits, main media used, online motivations, and consumption decisions of the target population must be analyzed in as much detail as possible. Chains, etc., and formulate website promotion strategies and methods based on the consumer behavior habits of the target group.
Part Three: Analysis of Competitor Promotion Strategies
Only by knowing yourself and the enemy can you win every battle. If necessary, analyze what your competitors are doing before determining promotion strategies and methods.
1. How many pages of the competitor's website are indexed by search engines, the competitor's partners, which websites link to the competitor's website, which websites the competitor's website links to, and the quantity and quality of the links;
2. What media did competitors promote? What was the effect? What specific promotion methods were used? What was the effect?
Part 4: Promotion strategies and specific method selections
Based on the results of market analysis and survey, determine the promotion strategy and list in detail the website promotion methods to be used, such as search engine login, blog marketing, email marketing, QQ group marketing, forum posting, soft article promotion, search engine promotion, event promotion , online advertising, etc., analyze the advantages, disadvantages and effects of each promotion method and how to apply it specifically.
Part 5: Time schedule and personnel schedule
A good plan is only half the success of a truly executable plan. Therefore, it is necessary to draw a detailed plan schedule, control the progress of plan execution, list everything that needs to be completed in the promotion activities, and arrange specific personnel to be responsible. Implement and ensure that the plan is effectively implemented.
Part Six: Investing in the Budget
Every promotion plan will definitely have a certain investment budget. It is necessary to maximize the promotion effect of limited funds through reasonable planning, so that every penny can truly help corporate promotion and avoid waste as much as possible. For example, a large-scale promotion plan may involve a promotion budget of tens or even millions. At this time, it is necessary to make detailed evaluation and selection of media and formulate an optimal combination plan to maximize the promotion effect.
Part Seven: Effect Monitoring
When doing promotion, you need to monitor and evaluate the effect. For online promotion, you can generally add a website traffic statistical analysis code. You can query the website traffic status and source data in detail from the background, and monitor and track the promotion measures in each time period. Help companies adjust their promotion strategies in a timely manner. (Liu Xingfa/Text)
You can enter this website for related discussions http://www.95ss.cn
Article reproduced from: http://www.95ss.cn/article/seo/websiteseo.htm