Many friends often come to me and ask me to analyze. I also read many examples and some friends’ operation records. There are many factors to the problem of being K (this is my lament, there are various factors. I saw that Baidu’s algorithm is not very mature yet, and is still in a testing stage. After all, the algorithm is too strict, and there will definitely be problems. If it is too wide, it won’t work. . ). Because many well-made sites also have many problems. The biggest problem is that the ranking of keywords has been reduced, and not only by a few positions, but even within 100 pages, there is no trace. Let’s get back to our topic.
The home page was K, I just mentioned many factors.
The first one: One of the biggest factors and a bad habit developed by many SEOers is that they like to change the homepage.
Yesterday I talked about the 6 key points of the homepage. It just so happens that many friends always like to change these 6 places. It is recommended not to change these 6 places frequently. If you change one place, your keyword ranking will change immediately. If you make two or more changes at the same time, your website may face a downgrade.
Of course, being downgraded does not mean being K, and being K does not mean not being re-included. But you have to know how much effort you have to put in (referring to regaining weight and inclusion, and it is a waste of effort.) Therefore, I suggest friends to understand the current status of search engines. This one.
The second thing that is most likely to cause a downgrade is your update problem.
Many people are surprised that updates may lead to downgrades~? Others will say, teacher, didn’t you say that updates should be original? Updates are weighted enough to attract spiders. There is nothing wrong with it, but it is also easy to let search engines search. The engine pays more attention to you. Because spiders will crawl on you every day, they will constantly filter and compare. Therefore, the problem faced by updates is that they cannot change too fast, updates must be positioned well, and the density of the entire site cannot be provided quickly. This is what we call the update strategy; updates must be positioned well and I will talk about it.
That is, you must base your website on the size (large site, medium site, small and medium-sized site, small site.) You have to position it well. After positioning it, you have to determine your update rules, such as my site: http:/ /www.sh120.com Should I update one article every two days, 10 articles every week, or more than 200 articles a day? Of course, large sites with forums are another matter. As we often say, a small website only has a few hundred pages, but if you suddenly update 10 articles a day this week, then you have a problem. Keyword rankings will definitely have an impact. Otherwise you can give it a try. Everyone should understand. The website must develop a good update frequency from the beginning of the new site.
Another updated question is the one I mentioned earlier.
Then when we update, the title (one of the key points in page 6) containing keywords will definitely appear on the homepage or channel page. Therefore, when updating, keywords will definitely affect the density of the entire page (home page and channel page). What would happen if you always deliberately include keywords when updating, and every title contains keywords? Let me do an experiment. The conclusion is that Baidu can easily be ranked on the homepage of K, and Google can directly lead to a certain degree of decline in keyword rankings. Therefore, the update is very particular, and it is also a direction that we focus on. Don't update randomly, we need to pay attention to strategies. As the saying goes, the devil is as high as the road (of course, I don't mean to ask you to do bad things). What I'm talking about is to study countermeasures. After all, we all rely on search engines to get traffic. Okay, that’s it for the update.
The third question: What I want to emphasize is the issue of demotion.
What are the main aspects to pay attention to? 1. Friendly links 2. Blog backlinks 3. Site backlinks 4. Soft articles 5. Abstracts; I think they all include incoming links and outgoing links. Be careful not to accumulate duplicate words, don’t have too many junk words (the filter words and stop words I talked about in the video course), and don’t have too many links. Don’t have a lot of repetitive text or collections. Okay, that’s all for today.