I believe that recently many friends have said that their websites have been hacked, and there are many friends who are regular website builders. I have also met many friends in the QQ group who said that their websites have been hacked. Basically, the two situations are the most common. One is that only the home page is K-ed, but the inner pages are still included; the second is that only the home page is left and none of the inner pages are included; of course the most serious one is that the entire site is K-d. Below, Xu Guoxiang will analyze in detail the reasons why the website was K-d and demoted. How to restore:
1. The homepage is blocked, but the inner pages are still included and have keyword rankings.
I have encountered this situation many times, especially for new sites. Many of them are over-optimized. Nowadays, many friends either don’t understand optimization, or the optimization is too obvious. I wrote an article earlier "Discussing the inclusion of internal pages but the homepage is not "Reasons for inclusion", it was analyzed that the homepage was K-ed. In many cases, the keyword density is too high, and the increase of external links is irregular and single. Some friends' sites only have a few articles, but there are thousands of external links. If this is not K, then what is K? One thing is keyword density. Many times we don’t notice it. The metaphor refers to products and regions. It is easy to appear. Let me give you an example. Metaphor: eye cosmetics, face Department cosmetics, anti-acne cosmetics, hydrating cosmetics, whitening cosmetics, maybe the density of these words you make is not too high, but once you have a few of these words, the density of your implicit keyword "cosmetics" It will be very high. We can add modifiers and try to keep the density of cosmetics on the home page too low.
If the homepage is blocked, check the keyword density and external links yourself, as well as h tags and bold processing. When adding external links, the main thing is to control the quantity and diversity. Don’t always link to one keyword and the homepage. Change the keywords more often and make more links to internal pages. For the case of being K-ed on the homepage, we will handle all the above situations, write some original articles, and then find some high-authority websites to publish them. For those who don’t know how, you can find someone to write soft articles and publish them on major platforms.
2. The inner pages have been deleted and only the homepage remains
This is just a downgrade. If no measures are taken, it will be kicked next. This situation is usually caused by low readability of the content, too much repeated content, and no recommendation page and previous or next article. Related articles, etc., resulting in very few spider crawls; secondly, the website structure and layout are unreasonable; and finally, the robots file must not be set incorrectly.
The basic way to deal with it is to try your best to write original ones yourself. If it doesn't work, just fake original ones, or reprint and include few articles, and then send the website articles to other platforms, leaving the URL address of the article under the article instead of the homepage address.
3. The whole site was K
This situation can be said to be the most serious. I read some on the Internet and said that the entire site needs to be stably updated and continue to send external links. In fact, this method is minimal and basically useless. Of course, you can persist in this way for 3 months or even half a year. Do it, it might work. Our most common method is to change the domain name or resolve the www to one without www. Many friends have done this. In addition, you can rebind a domain name to this website, that is, let the search engine re-include the new domain name, and wait for the website to be re-indexed. When it is indexed by the search engine, we will redirect the new domain name to the K domain name. The other thing is to first prohibit all search engines from crawling any information, and then revise the website. After a period of time, the ban will be lifted and then resubmitted to the search engine.
Summary: In fact, for websites that have been K-rated or downgraded, generally what we do most is to write original content and publish it on high-quality platforms. If you are able, submit your own articles. Another thing is to pay more attention to on-site optimization and user experience.
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Editor in charge: Yang Yang author Xu Guoxiang’s personal space