Because in addition to running a Taobao store, I am also running two websites. So I have also done research on SEO (search engine optimization).
Let me first introduce some basic knowledge: Many Taobao store owners may not have been exposed to SEO. Simply put, SEO is to let search engines such as Baidu and GG collect your website information and rank your information in the searched words. Come forward. What's the use? Tell me about yourself. Sometimes you want to get a piece of information, and you might search for it. For example, you want to find a "laptop screen film". When you search, a bunch of URLs appear. What SEO has to do is to make your laptop keyboard information appear in this search and rank as high as possible.
Having said all the professional stuff, let’s go back to Taobao and be a little more relaxed.
Let’s first talk about why we need Taobao customers?
As we all know, currently you cannot search for any Taobao product information on Baidu because Taobao has blocked Baidu searches. So this will happen: a large number of users who used to search through Baidu are now completely gone. According to my understanding, Taobao customer exists for this reason, so that Taobao product information can be searched through third-party websites.
The second question is, is Taobao useful?
Before I knew there was such a thing as Taobao, I kept posting product information on forums and blogs. Maybe you want to say: "I understand this, it is propaganda." Of course, the purpose of publicity can be achieved. In fact, I want to use forums and blogs to let Baidu collect my product information, leaving a channel for search. Perhaps before Taobao blocked Baidu, this channel was insignificant. But now, this channel plays a very important role. Think about it, Taobao's tens of millions of products don't have this channel, only you have it. This is equivalent to search giving you free advertising. For example, if you search for "laptop screen film" on Baidu, you will see my product information, price and website name (of course, there are related products from other online shopping websites that will compete with you, but on Taobao, if If you only do it, no one will compete with you)
The third question is, what should Taobao customers do?
This first depends on your positioning. I think there are two types, one is "push" and the other is "pull"
If you want to make money in the short term, then I recommend you to post on the forum and "push" the product out. It is easy for people in forums and communities to develop a "herd mentality". If a good product is coupled with a good "soft article", it may get good clicks and profits that day. The disadvantage is that it is unstable, easily deleted, and has no future.
If you want to do it as a career, then I suggest you do "long-tail keywords" (simply put, a lot of keywords), do a few BLOGs, or use a professional and stable Taoke website to let you do as much as possible The product information is included in the search and ranked high. Let others see your product information through searches, become interested in the information, and then purchase. This is called "pull". The advantage of this is that once and for all, as long as the product is released there, it will exist forever. There is no need to repeat boring posts every day, and the IPs "pulled" here are all target customers, so the probability of making a purchase is relatively high. Take the previous example of "laptop screen film". If someone sees your product by searching for "laptop screen film", do you think they are not interested in it?
By the way, many people ask, my website has a lot of traffic, why am I not making money? This is the reason. Traffic is not important, what is important is recommending the right products to the right people.
Let me make another advertisement. My Taoke site, Yaoher.com (www.yaoher.com), welcomes people who regard Taoke as a career to publish product information. It will always be free.
The fourth question is how to promote Taobao customers?
My advice is to promote the product, not the store. Extract the most important and most frequently searched words for each product name and use them as keywords to write the title. Personally, I feel that the most important thing about product information is “quality” rather than “quantity”. You put something together in a hurry and you don't want to look at it anymore. Do you want others to buy it after reading it?
Regarding the promotion of Taobao customers, from the perspective of SEO, there are still many details that need to be paid attention to. SEO is originally "details are king", so I won't introduce them one by one in detail here. I hope everyone will pay attention to Jia Zhen's future writings.
The last question is, how much money can I make by being a Taobao customer?
I am a two-diamond seller on Taobao, and my transaction volume is increasing every day, but I am considering transitioning to a Taobao customer. First, every time a Taobao customer releases a product and does a good job of SEO for product keywords, it will exist forever. You don’t have to worry about inventory, delivery, negative reviews, costs, online time and other issues. Being a Taobao customer is like building a skyscraper. It may just be a small bungalow at the beginning, but if you accumulate enough products and release enough products, it will become a skyscraper. Let me ask you, how many products can you make in a Taobao store?
I am making the foundation for this skyscraper. I did not seize the opportunity when Taobao first came out. This time, I will not let it go. And you?