In fact, friends who often read my articles should find that among all my articles, the articles about Taobao are the most common, so that now everyone searches for "Taobao, Taobao program, Taobao system, Taobao's latest promotion method" through Baidu " and other keywords, some of the things I published can be ranked on the first page, and some can even be ranked in the top three, although I personally know nothing about SEO. A large part of this is due to the popularity of Taobao. Similarly, if I spend a week writing other types of articles, I may only get a few hundred clicks.
The two years from 2009 to 2010 were a period of explosive growth for Taobao customers. For a time, everyone in the webmaster circle was a Taobao customer, including the familiar 360 browser, Firefox, Kugou Music, Baofeng Video, Xunlei, etc. The client also entered the camp of Taobao customers, and war broke out for a while. Most of the commission cake, which was only 1 billion a year, was divided up by the big powers, and the remaining scraps became the object of competition for hundreds of thousands of grassroots webmasters. Everyone tried their best to use various promotion methods to the extreme. Basic methods such as QQ signatures, group chats, and forum links have long become disdainful methods for many webmasters. Bundling plug-ins, forcibly changing browser homepages, and desktop one-click tools Taobao and other methods are also used by everyone with great proficiency. More advanced marketing methods include e-books, magazines, soft articles, popular forums and community hype, etc. Of course, the recently very popular single-page promotion model of a huge profit product has been adopted by many people (premises Either you are good at SEO, or you spend money on search engines like Baidu and Google for bidding rankings). It has to be said that now, from IM to SNS, from communities to portals, from toolbars to clients, the entire network is flooded with Taobao links.
Some friends around me often complain to me: "Today's Taobao is getting more and more annoying. I have changed my homepage for no reason. The homepage is a link to some stores, and there is an extra link to Taobao on my desktop for no apparent reason. I want to read novels." Taobao ads always pop up. I listen to music and watch movies with his ads floating on the bottom. I also see Taobao ads all the time when I play games and watch the news. I saw a 39 yuan pair of pants, clicked on them, and they came out. It’s a search list for pants on Taobao, which is not what I want at all.” Webmasters would smile heartily when they see such complaints. It's a pity that Taobao was taken advantage of.
Okay, without further ado, let’s get to the point. I think friends who read this article want to know not only whether Taobao can make money, but also how to run a good Taobao website. From a grassroots perspective, it is how to promote your own Taobao website. go out.
First of all, let’s talk about the choice of space. Why do I mention such a basic thing as the choice of space? Because everyone knows that the Taobao website is different from ordinary information websites. It often involves data collection. Everyone is When choosing a space, you can choose a space with a small capacity or one with IIS restrictions, but it must be stable, so stable that you can safely let the machine collect data while the person sleeps. Here I recommend a few that are suitable for different economic conditions. The webmaster's IDC is definitely not intended to be an AD. The ones recommended below are at least IDCs recognized by me.
The first one is China Wanwang. China's most famous IDC, every webmaster should know that Wanwang is first-class in terms of speed, stability and after-sales service, but the price of Wanwang is also very high. If you have a certain financial foundation Or if you really want to rely on the Taobao website to make a living, it is recommended to use Wanwang’s exclusive host. The second company, Jingan Data, is a well-known IDC in the Central Plains. I am ashamed that I have never used Jingan’s host or space, but Jingan’s service is the best among the IDCs I know. Jingan’s staff Xiao Zhang would send me some greeting messages every weekend or holiday, which moved me deeply. Although I did not buy any of their services, sometimes I would shamelessly ask Xiao Zhang some questions, but the other party was very polite. The answer is enthusiastic, so when friends around me ask me to recommend hosting providers, I usually recommend Jing'an. The third company, Hubei Huaxia Data, is an IDC based in Hubei. It is small in scale and not well-known in the industry, but its biggest advantage is that it is cheap and suitable for most small and medium-sized grassroots webmasters. Of course, if it is just a price advantage, it is also It cannot be used as a reason for me to recommend it to everyone. The most important thing is that the service of Huaxia Data Center is very good and the space is very stable. Technical staff are usually on call and any problems can be solved quickly. Ding Dingtao is mentioned in the following case This website is a space that uses Huaxia Data.
After talking about the choice of space, next we have to talk about the choice of Taobao program. Regarding the choice of Taobao program, I have written a soft review article before. You can Baidu the five words "Taobao program". The article I wrote ranked first. In the article, I specifically mentioned the yes style. , Tao Dongdong, and Dreamweaver Taobao Cooperation Edition, these three excellent Taobao programs, although a discerning eye may see them as soft articles (at that time, I published a series of soft articles, soft posts, and soft advertisements, and exhausted all kinds of promotion and marketing methods. My site It was also deleted by Baidu again and again. Later, the site was simply used as a test. Today I will talk about the operation of the Taobao website and collect some data to make a case. Tomorrow I will talk about the operation of the Women's Network. I may delete the website and replace it with another one. I used the female program developed by dedecms to do a case analysis for everyone. I repeatedly tested various programs and then wrote analysis articles. I maliciously piled up keywords to study Baidu’s inclusion mechanism, and often only a few were included by Baidu K. However, When I publish a high-quality soft article, it will be included in thousands of times, and I often enjoy it.) At that time, the three programs I mentioned were all developing well. Yesfeng was the most downloaded program on Webmaster.com, and Taodong was the most downloaded program. Dong is the free Taobao program developed by Ma Thief King (here I would like to express my deep respect to Ma Thief King for developing the program on his own, then sharing it for free, and volunteering to answer questions for newcomers in the forum. I think China's Taobao customer industry can The only person who can be called a great hero is Webmaster Ma), and the program of cooperation between Dreamweaver and Taobao is the most popular. It was originally the most promising by everyone, but now it can only be said to be so-so. Everyone chooses a program based on benevolence and wisdom. The one that suits you is the best.
Okay, let’s talk about the key points. When it comes to website promotion and operation, I wrote an article at the beginning of this year, which mentioned the following methods: 1. Submit articles to shopping websites or website shopping channels (you can add product links inside own pid)
2. Send a task for 100 yuan on Witkey websites such as Zhubajie. The task can be the QQ signature of your own Taobao website, but Baidu knows that the answer contains our website.
3. Find a few people to create a shopping magazine, which can be easily produced using software such as pocomaker. This magazine can be provided free of charge to members or netizens. Software such as "Taobao Madman" and "2009 Taobao Shopping Encyclopedia" that are popular on the Internet recently use this method.
4. Write a targeted introduction to a certain product. You can add your own experience of using it and post it in your own space and blog. (What, I don’t know how to write, there are a lot of articles on the Internet, you just need to segment and integrate them and it will be ok as a whole)
5. Friends who mainly use blogs or space to promote Taobao customers can go to the front row to occupy seats after the blog articles with high traffic such as Han Han and Xu Jinglei are updated. According to my research, the top ten bloggers who left comments on Han Han’s blog have an astonishing number of visits. An article that Han Han often clicks on millions of times can bring thousands of clicks to the sofa, bench and floor behind him.
Next, I will use my Dingdingtao as an example to share my operational experience with you.
In the early days, my promotion method was very simple, which was the method of soft articles + hype. Because most of the data from websites like Taobao is collected, it is difficult to develop by just using keywords to obtain traffic through search engines. Most of the soft articles are published on websites such as Webmaster.com. Because Webmaster.com has a high weight, a soft article I publish can be reprinted by at least dozens of websites. On average, a soft article can add thousands of inclusions to the garbage sites at that time. Of course, just posting soft articles on Webmaster.com is not enough, because soft articles on Webmaster.com are to increase the weight of the website. They are not only for visitors to see, but most of the visitors they see are webmasters, and everyone does not Will go to the website to buy things.
At that time, I studied major forum communities to find which community had large traffic and strong online shopping ability of visitors. After three comparisons, I found that the forum on the 19th floor in Hangzhou was good. Not only did it have large traffic, but Hangzhou is the e-commerce capital of China. Netizens in this area It has a strong purchasing power, and this forum seems to allow or even encourage advertising (just like Webmaster.com, because Tuwang supports everyone to post soft articles. While our website is being promoted, Webmaster.com has also done so in just a few years. big). At that time, I wrote 10 pseudo-original articles. Of course, these 10 articles were for visitors to see (if you really don’t know how to post pseudo-original articles on the forum, you can go to Taobao Jianghu to directly copy them, and then insert your own Taobao account at the appropriate location. Link). After posting it on the 19th floor, not many people clicked on it. Why? It turns out that because the 19th floor supports advertising, there are too many Taobao shopkeepers and Taobao customers advertising on the 19th floor. There are more people posting ads than people viewing them, resulting in a situation where there are too many monks and too little food. So what should we do? Suddenly Jia Junpeng's marketing case came to mind. In fact, the post "Jia Junpeng, your mother calls you home for dinner" was actually less than 1% of the posts that were replied by Internet promoters. After some clicks, a Matthew effect was formed, and the promotion team withdrew. The promotion team contacted some small media to promote the hype, and then unknown netizens acted as free "flood troops" and watched the replies one after another. They were recommended at the top of Baidu Tieba, major media continued to report, and then became a hot spot on the Internet. In this way, a successful classic Internet marketing was completed event.
However, I had no promotion resources at hand, and I didn’t have time to register a new ID to reply to posts, so I spent a few hundred yuan to post a task in Zhubajie. The task was very simple, which was to ask the Witkey to reply to the addresses of my 10 posts, and put this If you reply to all 10 posts, you will get 10 yuan. It has to be said that the emergence of Witkey has devalued creativity. You can hire high-quality and cheap labor for a small amount of money. The effect soon came out. The replies to those 10 posts increased, and the traffic naturally increased. Netizens have a herd mentality and generally like to click on posts with high popularity.
Of course, I take the 19th floor as an example. Don’t post there all the time. Don’t destroy the food chain of wolves and sheep. There are many popular forums in China.
Later, I found that many people use e-books for promotion, so I downloaded one and thought that I could decompile it and modify the pid to steal it. After downloading it, it was really easy to search for a decompilation tool on Baidu, and then modify the pid in batches. However, after careful consideration, I definitely cannot do something that is easy to implement. I can decompile other people's, and others can decompile mine. Then I thought that I might as well make an e-magazine, with pictures, texts and videos, which would definitely attract visitors, so I downloaded Pocomaker e-magazine production software (this software is the stupidest one I could find for making e-magazines), and spent a Zhou carefully produced a fashion shopping magazine (the production was very rough because I don’t understand art). Of course, the stores and magazines mentioned all have Taobao links. The e-book can be generated in exe format, and then I found dozens of Registered on a popular software download website and submitted this "software" one by one. Fortunately, it was included by Dote. Everyone knows that Dote has developed very quickly. In just a few years, it has entered the top three in the industry, chasing the sky and the Chinese army. Just like everyone who publishes articles on Webmaster.com will be reprinted by many websites, the "software" I published on Dote has been reprinted by many small and medium-sized download webmasters in China. Since it is in exe format, it almost eliminates the possibility of being decompiled. Promotion The effect can be imagined.
Of course, the above is far from enough. We must maximize the promotion method. I mentioned the hype method before. Hype can be said to be the lowest cost but the most influential method, but it is accidental.
I have developed the habit of categorizing documents since 2007. Now if I want to post various types of posts, I can do it at my fingertips. When it comes to hype, I first thought of community hype, and I focused on the World of Warcraft forum, which has given birth to too many hot events and hot words on the Internet. Now the number of posts on this Tieba has exceeded 100 million, which is an impressive achievement worldwide. I have said something before, the key to a popular post is not what you post, but how you post it. After my research and analysis, I found that live broadcast posts are the most popular, and everyone reads them like watching a TV series. I posted a live post called "Screenshots, I'll make you laugh to death without paying for it." I posted some funny pictures every day and inserted a signature file into the post, or even directly inserted a link to my website. Of course, inserting it also requires skills. , I used various marketing methods in this post (for detailed methods, you can go to Baidu and search the title to read this post. If you are smart, you will definitely be able to see the clues. If I talk too much here, I will probably talk about it all day long. It’s not over, because I inadvertently touched upon knowledge of marketing, psychology, etc. in this live broadcast post. I suggest that not only webmaster friends, but friends who are engaged in other marketing industries can also read that post)
When this post received 100,000 clicks on the first day, I felt that this post could be focused on cultivating, so I put aside all the work at hand that day, devoted all my energy to this post, and posted some posts on the QQ group Active netizens, everyone joins hands to live broadcast together. Why invite people to live broadcast together? Is it too busy for me to post alone? Because at that time I had already planned to put this post on the homepage of Baidu Tieba (Baidu can set up multiple signature files. In fact, you can see my step-by-step plan from the changes in my signature file). If I If people post many replies in a short period of time, they will not be taken seriously by Tieba, but if many people post them, Baidu will consider it a naturally popular post, rather than a hype (just like in Jia Junpeng's case, online promotion) The team used tens of thousands of IDs, and the IPs were from all over the country). As I expected, the post hit 200,000 views that night and continues to grow. Then it was refined by the owner of World of Warcraft, and the post traffic increased more rapidly. Finally, due to the huge number of reprints of the post, it ranked first in the reprint ranking on the Baidu Tieba homepage, and was officially recognized by Baidu. I was also included in the wonderful posts on the homepage. Post recommendation, that is to say, the title of my post appears in two places on the Tieba homepage at the same time. The double homepage is rare in the entire history of Baidu Tieba. The post was on the homepage, and I was not as happy as I imagined. Instead, I was very anxious, because the homepage was only temporary. There were too many good posts on Baidu, and many posts were often pushed down within a few hours of being on the homepage.
Suddenly I remembered the words "adding fuel to the fire", and I immediately wrote out a soft article to build momentum for this post, in order to increase the weight of this post and give Baidu the illusion that this post was reported by the media. I hope that it will be reported in the media. I stayed on the Baidu homepage for a few more days (let’s count it as one extra day, because if I spent my own money on advertising, 100,000 a day on the Baidu homepage would not be enough), and a headline-grabbing article “Grassroots post detonated the Internet Jia Junpeng’s second?” was quickly born , everyone thinks this title is attractive enough. Just as I thought, the soft post was immediately reprinted by some websites. Later, my soft post stayed on the Baidu homepage for at least three days. By the time it exited the homepage, it had already received millions of clicks. It was a classic case of online promotion. Finish. Okay, I’ve said too much, so let’s stop here for this lesson. In fact, there are too many things to say about Taobao. Due to space limitations, I will not list other methods one by one here. The length of this lesson is not good. , talked too much nonsense, and accidentally turned into a "long novel" of 5,000 words.
Finally, if you want to truly discuss network operations, you are welcome to write to us for discussion and exchange. My email is [email protected] !
Thanks to Ding Daoshi for his contribution